When Lauren Price defeated Natasha Jonas at the Royal Albert Hall in March to win the WBC and IBF welterweight titles, the Welshwoman stated she wanted two more fights in 2025.

The Jonas-Price fight was the main attraction of the women’s event at the iconic London venue and was a major statement for promoter Ben Shalom and Boxxer. His stable, which also includes Chris Eubank Jr., Chris Billam-Smith, Adam Azim, Caroline Dubois and Francesca Hennessy, was growing.

However, 2025 did not go well for Boxxer and its fighters. Price, for example, hasn’t fought since March.

On Saturday, Boxxer’s partnership with the BBC will get off to a rocky start in the British heavyweight title clash between Frazer Clarke and Jeamie “TKV” Tshikewa.

So what does the broadcast deal look like and what does it mean for some of the biggest names and rising stars in the country?

Why is Boxxer on the BBC now?

In June, Sky Sports announced that it would not renew its broadcast contract with Boxxer.

It was an compelling move on the part of the broadcaster and a blow to Boxxer. Broadcasters, especially those the size of Sky, are crucial to promoters. This is where most of the money for bankroll fights comes from and provides a platform for fighters.

There has been speculation about what this means for all parties.

Boxxer did not comment on this situation, and the players did not know when they would return to the ring. The void was filled by Shalom’s competitors, who were more than willing to step in. Players, including arguably their biggest star Ben Whittaker, also decided not to renew their contracts with the company.

The 30-year-old admits that this period was hard.

“One thing that I have managed to do over time is to completely separate the world of boxing from the real world. [Boxing] it’s an echo chamber,” Shalom told ESPN. “I’m not actually in a relationship [with rival promoters] and I really don’t have to. I think they are competitors. They never wanted competition. But this is business, right?”

What does the modern contract cover?

This modern chapter for Boxxer has been a long time coming, but as Shalom points out, moving from one broadcasting giant to another is no effortless task.

Boxing has a opulent history on free-to-air television in the UK, with programs such as ITV and the BBC broadcasting many notable fights, including Joe Frazier’s fight with Muhammad Ali in 1971, which was watched by 27.5 million viewers.

However, in recent years, a gap has emerged.

Boxxer wants to appear on the BBC every month, starting this weekend. Adam Azim will headline his first appearance on the platform in the modern year, with his destination set for January 31 in London.

Unified welterweight champion Lauren Price wants to fight in Cardiff in February and will then set her sights on an undisputed fight against Mikaela Mayer.

These are the plans for the beginning of next year.

Shalom said the BBC deal was a “multi-year, multi-fight” deal. The promoter also said that it has the option of signing a pay TV contract with another outlet, which we will announce in the coming weeks.

This means that Boxxer fighters will be able to fight on non-BBC cards if the opportunity arises, just as Adam Azim did on the undercard of the Chris Eubank Jr fight. vs. Conor Benn 2 which was broadcast on DAZN.

What does this mean for boxing?

Any time boxing is broadcast on free-to-air television, it is a substantial deal for the sport.

Boxxer has the opportunity to attract casual fans and introduce them to their fighters, which is vital for them and the development of boxing.

It also means competition in the industry.

Two other UK promotional companies, Matchroom and Queensberry, have exclusive deals with DAZN. If Boxxer can perform on the BBC while also having his fighters on other main cards from time to time, it’s a win-win.

“We don’t want to be part of the crowd. We like to stand out,” Shalom said.

“We were so focused on growing the company, on grassroots activities and bringing the sport to a wider audience, that when the opportunity finally came for the BBC, we had to take it, and time was of the essence.”