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What does Boxxer’s modern contract mean for boxing?

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8 months ago

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When Lauren Price defeated Natasha Jonas at the Royal Albert Hall in March to win the WBC and IBF welterweight titles, the Welshwoman stated she wanted two more fights in 2025.

The Jonas-Price fight was the main attraction of the women’s event at the iconic London venue and was a major statement for promoter Ben Shalom and Boxxer. His stable, which also includes Chris Eubank Jr., Chris Billam-Smith, Adam Azim, Caroline Dubois and Francesca Hennessy, was growing.

However, 2025 did not go well for Boxxer and its fighters. Price, for example, hasn’t fought since March.

On Saturday, Boxxer’s partnership with the BBC will get off to a rocky start in the British heavyweight title clash between Frazer Clarke and Jeamie “TKV” Tshikewa.

So what does the broadcast deal look like and what does it mean for some of the biggest names and rising stars in the country?

Why is Boxxer on the BBC now?

In June, Sky Sports announced that it would not renew its broadcast contract with Boxxer.

It was an compelling move on the part of the broadcaster and a blow to Boxxer. Broadcasters, especially those the size of Sky, are crucial to promoters. This is where most of the money for bankroll fights comes from and provides a platform for fighters.

There has been speculation about what this means for all parties.

Boxxer did not comment on this situation, and the players did not know when they would return to the ring. The void was filled by Shalom’s competitors, who were more than willing to step in. Players, including arguably their biggest star Ben Whittaker, also decided not to renew their contracts with the company.

The 30-year-old admits that this period was hard.

“One thing that I have managed to do over time is to completely separate the world of boxing from the real world. [Boxing] it’s an echo chamber,” Shalom told ESPN. “I’m not actually in a relationship [with rival promoters] and I really don’t have to. I think they are competitors. They never wanted competition. But this is business, right?”

What does the modern contract cover?

This modern chapter for Boxxer has been a long time coming, but as Shalom points out, moving from one broadcasting giant to another is no effortless task.

Boxing has a opulent history on free-to-air television in the UK, with programs such as ITV and the BBC broadcasting many notable fights, including Joe Frazier’s fight with Muhammad Ali in 1971, which was watched by 27.5 million viewers.

However, in recent years, a gap has emerged.

Boxxer wants to appear on the BBC every month, starting this weekend. Adam Azim will headline his first appearance on the platform in the modern year, with his destination set for January 31 in London.

Unified welterweight champion Lauren Price wants to fight in Cardiff in February and will then set her sights on an undisputed fight against Mikaela Mayer.

These are the plans for the beginning of next year.

Shalom said the BBC deal was a “multi-year, multi-fight” deal. The promoter also said that it has the option of signing a pay TV contract with another outlet, which we will announce in the coming weeks.

This means that Boxxer fighters will be able to fight on non-BBC cards if the opportunity arises, just as Adam Azim did on the undercard of the Chris Eubank Jr fight. vs. Conor Benn 2 which was broadcast on DAZN.

What does this mean for boxing?

Any time boxing is broadcast on free-to-air television, it is a substantial deal for the sport.

Boxxer has the opportunity to attract casual fans and introduce them to their fighters, which is vital for them and the development of boxing.

It also means competition in the industry.

Two other UK promotional companies, Matchroom and Queensberry, have exclusive deals with DAZN. If Boxxer can perform on the BBC while also having his fighters on other main cards from time to time, it’s a win-win.

“We don’t want to be part of the crowd. We like to stand out,” Shalom said.

“We were so focused on growing the company, on grassroots activities and bringing the sport to a wider audience, that when the opportunity finally came for the BBC, we had to take it, and time was of the essence.”

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Boxing

Usyk Analyzes Anthony Joshuas Performance Against Kristian Prenga After Overcoming Two Knockdowns

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24 hours ago

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July 25, 2026

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"Usyk Analyzes Anthony Joshua's Performance Against Kristian Prenga After Overcoming Two Knockdowns"

Oleksandr Usyk has shared his reaction to Anthony Joshua‘s dramatic knockout victory against Kristian Prenga.

Usyk nearly suffered his own shock defeat in May when he was pushed to the limit by kickboxing star Rico Verhoevenand two months on it was nrw teammate Joshua’s turn to come close to a massive upset loss that would have stunned the heavyweight division.

The Brit was dropped twice by massive underdog Prenga in the opening round of their clash in Jeddah, Saudi Arabia on Saturday, but ‘AJ’ managed to recover and record a big knockdown of his own in the second round that resulted in the stoppage victory.

Joshua and Usyk now train together, having famously had two battles for the unified world heavyweight title in 2021 and 2022, and the Ukrainian has had his say on his stablemate’s victory over Prenga.

Speaking to TalkSporttwo-time undisputed champion Usyk praised Joshua, insisting ‘AJ is back’ before predicting that Joshua will now claim a knockout win over long-term rival Tyson Fury in his next bout.

“Anthony Joshua is next undisputed champion. First round it’s a test but AJ is back.

It’s boxing, [the] big upper cut is good, it’s a knockdown. AJ [come] back and win.

“Greedy Belly [Fury] will speak now and say weak chin, Greedy Belly get out. AJ wins [against Fury], [he will] knock him out.”

Fury was victorious on Friday as he earned a seventh round retirement win against Mariusz Wach in Thailand, paving the way for the showdown against Joshua later this year.

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Jake Paul Reacts to Anthony Joshuas Stunning Victory Over Kristian Prenga After Two Early Knockdowns

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1 day ago

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July 25, 2026

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"Jake Paul Reacts to Anthony Joshua's Stunning Victory Over Kristian Prenga After Two Early Knockdowns"

Jake Paul was the last man to fight Anthony Joshua and he has now revealed his verdict on AJ’s chaotic victory over Kristian Prenga.

Joshua went up against Prenga in Jeddah, Saudi Arabia on Saturdayin a clash that was expected to be a comfortable win for the former world heavyweight champion in order to set up the long overdue battle against Tyson Fury.

Any hopes of seeing that clash were nearly ended after AJ was dropped twice in the opening round of the bout, though he was able to recover and claim the second round knockout to come out on top and prevent a stunning shock upset from taking place.

Saturday’s outing saw Joshua back in the ring for the first time since his sixth round triumph over YouTuber-turned-boxer Jake Paul back in Decemberand now ‘The Problem Child’ himself has shared his reaction to his former rival’s victory over Prenga.

Posting on social mediaPaul praised AJ for earning the win, after returning to action following the tragic car crash he was involved in at the end of last year which took the lives of his two close friends.

“Happy for Joshua with that win after all he’s been through. Remembering Sina and Latz with this one.”

The win for Joshua should now tee up for meeting with Fury later this year, after ‘The Gypsy King’ held up his end of the bargain by also securing a win in his warm-up bout on Friday, securing a seventh round retirement win against Mariusz Wach.

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Tony Bellew Reviews Anthony Joshuas Comeback Victory Over Kristian Prenga After Knockdown Drama

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1 day ago

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July 25, 2026

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Tony Bellew Reviews Anthony Joshua's Comeback Victory Over Kristian Prenga After Knockdown Drama

Anthony Joshua may have earned a knockout win over Kristian Prenga but the fight certainly didn’t unfold as most people expected.

Joshua was facing the Albanian in Jeddah, Saudi Arabia on Saturday, and it looked like a massive upset could be on the cards when he was dropped twice in the opening round.

‘AJ’ was able to recover and went on to secure a second round knockout victory to prevent the shock lossseemingly paving the way for the battle against Tyson Fury later this year.

One man who was ringside to witness the battle was former cruiserweight world champion Tony Bellewand he praised Joshua’s ability to turn things around in the fight after describing it as ‘chaos’.

“We predicted round two but I don’t think we foresaw that. That was chaos. He doesn’t see the uppercut coming and finds himself on the floor without knowing how he got there.

“The second one he did see it coming and he was able to clench down on the jaw. He got up and then the experience that he has he used tonight because he tied him up. Against Andy Ruiz he didn’t know what he was doing and didn’t know how to do that, but tonight he did.

“He showed once again there is no quit. To be that hurt in the first round and get up, that’s the recoveries of power. People talk about your chin, but it’s not, it’s the level of fitness that gets you up from the floor.

“When Joshua gets a fighter hurt he’s the best finisher in the division. Whenever he hurts someone they’re gone. I haven’t seen him drop anybody and they survive, only Andy Ruiz. He’s a ruthless finisher.”

The clash between Joshua and Fury is now expected to be announced soon for later this year, after Fury won his own interim fight on Friday by defeating Mariusz Wach.

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