Dana White has again said he is promoting the Anthony Joshua-Tyson Fury fight later this year, with promoters representing both heavyweight fighters Frank Warren and Eddie Hearn denying that claim based on their signed contracts. The exchange resurfaced at the Zuffa Boxing 07 post-fight press conference in Bournemouth on Saturday, June 6, 2026, during which White was directly asked if he was promoting the fight.
What Dana White said
White first made this claim during a livestream earlier this year. “This is the busiest year of my career. I will be traveling everywhere. This year I am focusing on hardcore Zuffa Boxing,” he said. “I’m also doing the Tyson Fury fight, AJ. I’ll be promoting it.”
When pressed on the matter at Bournemouth, White did not address the contractual issues and instead pointed to Hearn. “Do you think I would lie in public and make myself look like an idiot in front of everyone? Do you believe I would do that? What would be the point?” – said White. “Call Eddie now and ask him if he knows where the fight is. Call Eddie and ask who negotiated the contract for the fight. ” He also said the location was set and let him know he knew it.
What Frank Warren said
Warren, founder of Queensberry Promotions, which promotes Fury, disputed White’s account when asked about it. “Well, no,” Warren told Fight Hub TV on whether White would promote the fight. “Tyson’s contract says Zuffa won’t be able to promote this fight. I don’t know why Dana White said that would be the case. That’s bulls***.”
What Eddie Hearn said
Hearn, the chairman of Matchroom promoting Joshua, was the first to respond on social media. “Such an influence hunter. No chance and it’s impossible in the contract. Let me know when you find the balls,” he wrote.
He later presented the contractual position in more detail. “The reality is that a contract is a contract. The fight won’t happen if they are involved in promoting the show,” Hearn told iFL TV. “It clearly says that if Zuffa, TKO. It clearly mentions them and no one associated with that company can have any involvement, promotional involvement in the program. Tyson Fury’s contract says exactly the same and has been signed.”
Hearn also named the parties he believes will host the event. “Who will be promoting this show is Eddie Hearn, Frank Warren, Spencer Brown and Turki. We were all hesitant. We will all work on it,” he said. “It’s not that substantial of a deal that there will be some guest promoter because contractually it can’t work like that.”
Alalshikh factor
Competing accounts involve Turki Alalshikh, chairman of the General Entertainment Authority, who is financing and directing the fight. Hearn said the decision on where the competition would take place rested with Alalshikh, who played a key role in the biggest recent sporting events of the season in Riyad and owned Ring magazine.
White is the closest promoter to Alalshikh. He runs Zuffa Boxing as the main promoter, and the venture is being financed by Alalshikh through Riyadh Season and Sela, a Saudi company that works with TKO Group Holdings on promotions. White previously fought Canelo Alvarez against Terence Crawford in 2025, another event at Alalshikh, ahead of Zuffa Boxing’s formal launch.
Warren, on the other hand, fell out with Alalshikh, Sela, Ring Magazine and TKO and in February filed a $1 billion lawsuit against TKO and Sela over the creation of Zuffa Boxing, claiming he should have been part of it. He continued to work with Alalshikh, including the fight against the Fury. Joshua is scheduled to face Kristian Prenga in Saudi Arabia on July 25, with Fury also expected to fight an interim fight before the two fighters meet. That the fight is scheduled for November and Netflix will broadcast it.