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Floyd Mayweather considers theft headlines ‘free promotion’

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Floyd Mayweather wearing a TMT cap and glasses during a media event

Most people who make headlines about theft would probably prefer the attention to disappear. Looks like Floyd Mayweather wants more of it.

Days after criminal charges in Nevada brought renewed scrutiny to the undefeated boxing legend, Mayweather responded with a lengthy message in which he expressed satisfaction with the coverage and dismissed the criticism as merely free advertising.

Instead of expressing concern about the allegations, Mayweather argued that negative stories only enhance his image and create more opportunities.

“Free Promotion”

Mayweather addressed the growing interest in the case via social media.

“Lies and negative news always travel faster than the truth. That’s how it works. Unhappy people love bad news.

“I love stories that they say can destroy the strongest being on earth, the BLACK man.

“At the end of the day, my name remaining in the media is still my name remaining in the media. Attention is attention.

“People are still talking, people are still watching, and that attention is still generating opportunities.

“I am focusing on what I have always focused on: family, generational wealth and staying away from other people’s affairs that are not mine.

“So please keep posting. More blogs, more lies… Free promotion and I’ll happily take every line!”

The news was Mayweather’s first direct reaction since headlines about the case began dominating boxing news.

Greece is waiting

Mayweather is expected to travel to Greece in the coming days ahead of his June 27 exhibition fight against Mike Zambidis in Athens.

Mayweather’s problem is that history won’t go away.

Another wave of questions awaits when Mayweather lands and starts making public appearances during fight week.

Reporters will want answers. Cameras will track your every move. Every interview will eventually come back to the allegations.

Instead of talking about Zambidis, Greece or even the possibility of a rematch with Manny Pacquiao later this year, the conversation now focuses on the theft charges, the disputed purchase of a $200,000 watch and the possibility of grave legal consequences should the case move forward.

A week of shadow over the fight

Mayweather clearly opposes the media reports and seems determined not to retreat from the spotlight.

Whether this approach will work is another matter.

The entire fight week, weigh-ins and fight night may now be dominated by the issue hanging over the former five-division world champion.

Any microphone placed in front of him runs the risk of reducing the discussion to the same topic.

For now, Mayweather seems comfortable with this reality.

His message to critics, bloggers and anyone speaking out about the allegations remains elementary.

“Keep posting.”


About the author

Phil Jay is the editor-in-chief of World Boxing News (WBN) and a boxing veteran with over 15 years of experience. Read the full biography.

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Boxing

Anthony Joshua vs Tyson Fury: Live London Press Conference Showdown

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"Anthony Joshua vs Tyson Fury: Live London Press Conference Showdown"

The long-awaited, all-British heavyweight blockbuster between Tyson Fury and Anthony Joshua is officially set for December 11 at the Principality Stadium in Cardiff.

Backed by Saudi powerbroker Turki Alalshikh, the defining clash will see both men pocket a career-high purse and settle the debate – to a degree – of this generation’s best UK heavyweight.

After more than a decade of false starts and fractured negotiations, the two former heavyweight champions will finally settle their rivalry in what promises to be the biggest commercial event in British boxing history. Broadcast rights have been secured by Netflix for a global audience and Filipino icon Manny Pacquiao may appear on the undercard, despite turning 49 one week after the event.

Crucially, Joshua’s camp held firm during negotiations to ensure the bout remained on domestic soil. Despite the potential for more lucrative offers overseas, ‘AJ’ refused to budge on the location, and the pair meet today in London to make it official.

Fans can watch live via the stream below, with the proceedings expected to kick off at 6 PM – though delays and gamesmanship may be a factor.