MMA
TURN-ON Financial Technologies Launches Fan-Funded Series and Adds DJ Mode to Advisory Board TURN-ON Financial Technologies Names DJ Mode to Advisory Board, Launches Fan-Funded Series to Empower Athletes and Artists
Published
1 month agoon
ALBUQUERQUE, N.M. — ENABLE financial technologies announced today two major events that highlight its long-term vision for behavioral trading in sports, music and culture. The company has appointed Efrain “DJ Mode” Mercedamusic director for Fresh York Football Clubits advisory board while launching Fan-funded seriesa first-of-its-kind trade activation model designed to transform community support into true economic capital for athletes, amateur athletes, independent musicians and emerging artists.
The double announcement highlights TURN-ON’s core philosophy: sports and music have always connected culture, and now they can also transfer capital.
DJ Mode Merced joins TURN-ON’s advisory board
Merced brings over two decades of experience as a cultural strategist and sonic architect in the global entertainment industry. His clients include brands such as: Cadillac, Pepsiand major sporting events such as USA Tennis Open Championships.
As music director for Fresh York Football ClubMerced designs the club’s entire sonic identity on match day, shaping the atmosphere for thousands of fans from the moment they enter the stadium until the final whistle.
His role at TURN-ON goes far beyond an honorary title. Merced will facilitate develop the platform’s sonic identity, experiential activation framework and cultural architecture to ensure that every interaction in the ecosystem reflects the emotional connection that fans experience at live sporting and music events.
Stadiums are filled with sports. Music fills the same stadiums. TURN-ON builds financial infrastructure for the same communities that power both.

“TURN-ON exists to change the way people participate in the economy of shared moments, enabling culture, connections and values to move together. Music and sports have always lived at this intersection. Now financial infrastructure can do so, too.”
Efrain DJ Mode Merced / Advisory Board / TURN-ON Financial Technologies
Merced emphasized that culture, not technology, ultimately determines the success of platforms.
“Most people focus on technology first, but the real driver of a recent category is culture. If there’s no cultural moment, technology doesn’t matter. The key is to build something that feels natural to how people already connect with music and sound, and then reinforce that experience, rather than forcing an entirely recent behavior.”
Efrain DJ Mode Merced / Advisory Board / TURN-ON Financial Technologies
Where sports, music and commerce intersect
The TURN-ON strategy focuses on the shared economic reality between athletes and artists at the local level.
Martial arts athletes often train without endorsement contracts. Independent musicians tour on minimal budgets. Teenage athletes rely on families and local communities to cover travel, equipment and competition costs. Artists and visual creators often build devoted audiences without access to the financial infrastructure to support their development.
In each case, social support already exists, but the tools to transform this support into real economic support have traditionally been confined.
The Fan-funded series aims to solve this problem.
The founder’s perspective
CEO of TURN-ON Thomas Yu brings extensive experience in global combat sports management. Yu previously served as president of the Pan American Division World Association of Mixed Martial Arts and co-founder World Confederation of Mixed Martial Artshelping to create the infrastructure of MMA federations in Latin America.
Yu says the fan-funded series was created directly from his experience seeing athletes struggle to finance their careers.
“There are many things that TV and social media never show. Sleepless nights. Figuring out how to pay for proper training, proper equipment and proper nutrition. The stress this puts on parents, family, uncles, aunts and grandparents who want to facilitate but have confined resources. As a former president of the WMMAA Pan American Division, I can tell you that national aid for a selected national team will never be enough. In fact, even after athletes are selected to represent their country, they still have fundraisers money to supplement their trip. The Fan Funded Series eliminates this problem. Our programmable gifting tool provides peace of mind like nothing else.
Tomas Yu / CEO / TURN-ON Financial Technologies
Yu also explained why the company brought Merced on to the advisory board at this stage of the platform’s development.
“TURN-ON is not your typical fintech platform. We are disrupting the paradigm. Culture is not a marketing layer for us, it is at the core of what we build. Yes, money moves people. But so does pop culture. And music has, since the beginning of time, moved the masses in a way that nothing else can. Like sports, music is part of culture and together we can make a much greater impact. Coming from the heart of culture, Fresh York, Efrain lives and breathes this world. No I couldn’t think of anyone better to bring on board to facilitate lead the disruption and make sure the disruption reaches the players, athletes, musicians and artists who have been waiting for it.
Tomas Yu / CEO / TURN-ON Financial Technologies
How a fan-funded series works
The Fan Funded Series enables supporters – fans, family members, coaches and community members – to send financial support through the TURN-ON platform using programmable gifting technology.
Once sent, the funds appear in your digital wallet connected to the TURN-ON trading network. Recipients can spend instantly at participating local businesses, including:
- Gyms and training facilities
- Restaurants and food service providers
- Regeneration and wellness centers
- Hardware dealers
- Recording studios or innovative production spaces
Merchants only collect 0-2% handling feeswhile TURN-ON does not take a percentage of the transferred capital.
The result is direct economic participation, not symbolic support.
Broadcasters can also determine how their contribution should be used – whether for training, travel, equipment, studio time or recovery – ensuring transparency between fans and audiences.
Who does a fan-funded series serve?
Fan-funded fighters
Combat sports athletes in MMA, boxing, Muay Thai, wrestling and Brazilian jiu-jitsu – from the amateur circuit to international competition – who have sturdy fan communities but confined financial infrastructure.
Athletes financed by fans
Youth teams and independent players whose families traditionally rely on local fundraising to cover the costs of participation.
Musicians financed by fans
Independent artists and touring musicians who want a direct community support channel without platform commissions.
Fan-funded artists and creators
Visual artists, filmmakers, photographers and digital creators whose communities want to invest in their work and development.
Latin America as a strategic starting point
TURN-ON’s established relationships in Latin American MMA federations provide a direct path for expansion in one of the most passionate but under-funded sports markets in the world.
Yu says these connections give the company a significant advantage when bringing a fan-funded series to market.
“Latin America is not a market we’re trying to enter. It’s a home-field advantage. We already have relationships. We already have trust. We’re providing infrastructure to communities that have had passion for decades but never had the financial tools.”
Tomas Yu / CEO / TURN-ON Financial Technologies
Launch timeline and partnership opportunities
The TURN-ON function is currently enabled pre-start phasebased in Albuquerque, Fresh Mexico, based in Albuquerque, Fresh Mexico Scheduled to launch in the Southwest U.S. in summer 2026.
We encourage combat sports promoters, federation leaders, athlete managers, gym owners, music industry professionals and the artistic community interested in participating in the Fan Funded Series activation to contact the company in connection with the development of its network.
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Gyms thrive when they create a forceful identity that members recognize and respect. Branded merchandise can reinforce this identity every time someone wears a shirt or sports bag. Members feel proud to represent a gym that supports their training goals and lifestyle. This visibility enhances the gym’s presence within the facility and among the local fitness community. Let’s take a look at why gyms benefit from selling branded merchandise and why yours should start this initiative.
Turn your members into a walking promotion
Each item of branded clothing serves as a mobile advertisement for your gym. When members wear your logo in competitions, training sessions or during everyday activities, they expand your reach without additional marketing costs.
Exposure matters in combat sports communities where recent members are gained through word of mouth. Gyms that exploit this strategy often see an boost in inquiries from people who have seen the brand in action.
Create additional revenue streams
Selling branded merchandise allows gyms to generate income beyond membership and class fees. High-quality equipment will appeal to athletes, fitness enthusiasts and fans who want to support their training environment.
Many gyms overlook how to do this custom promotional products grow your business through consistent sales with low effort. This approach ensures financial stability while supporting long-term growth.
Strengthen member loyalty and community
Branded merchandise creates a sense of belonging that keeps members engaged. Competitors and athletes often have a deep connection with their gym, and wearing branded equipment strengthens this connection.
A shared identity builds camaraderie across classes, skill levels and disciplines. Sturdy communities retain members longer and encourage them to invite their friends to the gym.
Support players and competitive teams
Combat sports gyms often send athletes to competitions where branding plays a key role. Athletes wearing gym uniforms represent their training camp with pride and professionalism. Visibility increases a gym’s reputation regionally and nationally. A consistent brand presence helps gyms stand out in crowded fight scenes.
Popular Swag items that perform well
Gyms should focus on practical and robust items that members exploit regularly. Functional equipment increases visibility while providing real value to customers. Consider offering items that align with your workout routines and lifestyle habits, such as:
- Branded protectors and combat shorts for training and competition.
- Sweatshirts and T-shirts for everyday wear and travel.
- Gym bags and water bottles for everyday training.
- Hats and hats for everyday branding outside the gym.
These products combine utility with promotion, making them effortless to sell and widely used.
Improve your professional image and credibility
A gym that sells consistent, well-designed products appears organized and professional. This perception matters when attracting grave athletes and potential partners. Tidy branding signals that the gym takes training, coaching and business operations seriously. Credibility increases when a brand looks consistent across apparel, social media and events.
Gyms that invest in branded gadgets position themselves for stronger growth and recognition. Goods build identity, boost revenues, and strengthen social bonds between members. Combat sports environments benefit even more from noticeable branding due to their competitive and social nature.
MMA
BRAVE CF returns to Slovenia on June 6 with two world title fights at Hala Tivoli BRAVE CF returns to Slovenia with two explosive world title fights in Ljubljana
Published
2 days agoon
April 22, 2026
LUBLANA, Slovenia — BRAVE Combat Federation returns to Slovenia with a championship show Saturday, June 6at Hala Tivoli in cooperation with World Freefight Challenge.
this groundbreaking event will take place two fights for the BRAVE CF world championshipand the heavyweight and airy heavyweight titles will be at stake in an event that promises to be one of the organization’s most significant European events in 2026.
Pavel Dailidko defends the heavyweight crown against Miha Frlic
In the main event, reigning BRAVE CF Heavyweight World Champion Pavel Dailidko will face undefeated No. 1 ranked contender Miha Frlic.
Known as “The Experiment”, Dailidko enters the fight in impressive style Record 11-2and each of his victories ended by knockout.
Since joining BRAVE CF in 2022, the Lithuanian powerhouse has disappeared 6-1winning the inaugural heavyweight championship at the event BRAVE CF 88 in September 2024 after stopping Patryk Dubiela in the first round.
He recently defended his title at the gala BRAVE CF 99 in Vilnius, stopping Grégory Robinet in less than one round.
“I have worked tirelessly to reach this level and I am still far from finished,” Dailidko declared.
Opposite him is a challenger from his hometown of Frlic, who brings an unblemished presence 7-0-1 record for the biggest fight of his career.
The Slovenian challenger deserved to fight for the title BRAVE CF 104 in February, knocking out Samuele Di Guardo in the first round.
“This is the moment I’ve been working for my entire career. Competing for the world title in front of my people is an incredible honor,” said Frlic.
Erko Jun vs. Mohamed Said Maalem main event main event
In the co-main event, Erko Jun will defend the BRAVE CF airy heavyweight world title in a rematch with Mohamed Said Maalem.
Their first meeting at BRAVE CF 81 in April 2024 ended quickly as Jun scored a quick knockout victory.
Now the competition resumes for the championship.
Said Maalem has been one of the most experienced BRAVE CF veterans since 2019, and previously took part in world title fights.
“This is more than just a rematch for me; it’s a chance to make amends for the past and prove that I belong to the top,” said Said Maalem.
Jun returns to defend his crown after failing to become a two-division champion in BRAVE CF 96 in June 2025, where he challenged Mohammad Fakhreddine for the vacant middleweight title.
Earlier, the Bosnian striker won the airy heavyweight belt BRAVE CF 88 with a dominant performance over Alexander Wesner.
“I’m not just defending my world title; I’m defending the standards I set in this division,” Jun said.
“On June 6, I intend to impose my rhythm, control the distance and show that my evolution as a fighter has only made me more perilous.”
BRAVE CF’s return to Slovenia carries huge stakes
With two world championships on the horizon, BRAVE CF’s return to Slovenia is more than just another fight card.
It’s a decisive night where champions defend their legacy and challengers chase history.
On June 6, only the elite will survive at Hala Tivoli in Ljubljana.
MMA
John “Scrappy” Ramirez waits for a title shot as Bam Rodriguez weighs promotion John “Scrappy” Ramirez waits for Bam Rodriguez as the path to the title remains unclear
Published
3 days agoon
April 21, 2026
Los Angeles – John Ramirez has no shortage of ambition, but his path to a world title may depend on decisions beyond his control.
The No. 1 ranked WBA super flyweight fighter is currently in a tough situation as unified champion Jesse Rodriguez weighs a potential weight enhance. If “Bam” vacates the belt, Ramirez will finally be able to get his long-awaited chance at gold.
“I haven’t achieved my goal yet.”
Despite his rise in the rankings, Ramirez is still fueled by unfinished business.
“I have had some unique experiences over the last five years,” Ramirez said. “Deep down, I haven’t achieved my goal yet. I’m isolated and focused on this (winning the world title). I’ve had extra time to travel and train with friends like Regis Prograis in Texas to learn more and stay powerful.”
The Los Angeles native is positioned as one of the top contenders in the division, but the championship picture remains murky and uncertain.
I’m waiting for “Bam” Rodriguez
Rodriguez (23-0, 16 KO) currently holds unified championship titles in the entire league WBA, WBO and WBC in the super flyweight division. However, there is still speculation that he could move up to bantamweight in the face of fresh challenges.
Reports link Rodriguez to a potential fight with Antonio Vargas in June, while leaving the door open to a blockbuster fight with Japanese pound-for-pound star Naoya Inoue.
This uncertainty has created a bottleneck for players like Ramirez.
Be ready despite the uncertainty
Ramirez admits that waiting isn’t basic, but he remains focused on growing and staying vigorous.
“I just have to continue to trust the process in boxing. As a fighter, I don’t like to sit and wait for pieces to move. We have a plan that has options. Regardless of the situation, I will continue to improve and, most importantly, continue to win.”
Ramirez, 29, is in great shape and is determined not to let inactivity stunt his momentum.
Narrow options at the top
Even beyond the WBA title picture, the odds remain complicated.
IBF champion Wilbaldo Garcia Perez currently has a defense scheduled, while other potential opponents are either unavailable or tough to obtain due to rankings and promotion dynamics.
A high-profile fight against future Hall of Famer Roman Gonzalez has been announced, but activity and scheduling concerns make that fight uncertain.
Lessons from his lone defeat
Ramirez’s only professional loss came in 2024 to David Jimenez in a fight for the WBA interim title. He openly admits that it was a learning experience for him.
Since then, he has focused on growth, maturity and preparation for fresh opportunities.
“We will have answers to all these questions in due time.”
While the split resolves itself, Ramirez remains patient and disciplined.
“It’s not an basic task,” Ramirez admitted. “All these questions will be answered in due time. I can’t fight the unknown. I will continue to train strenuous, eat right and surround myself with good people.”
“I am grateful to my promoter, Golden Boy Promotions, for providing me with the right opportunities, and also to my manager (David Shu, 3 Point Management) who has given me the best fights since I turned pro. And of course to my trainer, Julian Chua… I see him every day and he has sacrificed so much for me.”
What’s next for Ramirez?
Ramirez last fought on January 16, earning a decision victory over Byron Rojas and maintaining his position as a top contender.
For now, his future depends on Rodriguez’s next move and how the super flyweight division shapes up in the coming months.
But one thing is clear: when the opportunity arises, “Scrappy” plans to be ready.
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