Turki Alalshikh, chairman of the general entertainment authority of Saudi Arabia, announced on Wednesday the creation of a up-to-date boxing promotion along with the TKO – a conglomerate covering UFC and WWE – with the management of the management anchored by the President of UFC Dana White and President WWE Nick Khan.

Although the name of the up-to-date undertaking was not disclosed, the promotion announced a plan to organize the first boxing event in 2026 and includes “a highly structured system of developing up-to-date talents from around the world, including athletes and academies.”

Boxers will have access to the latest UFC Institute, with locations in Las Vegas, Mexico City and Shanghai. And it will be the TKO production and media team that will cope with experience and transmission around the world.

“This breakthrough partnership between industry powers is preparing a scene for an incomparable impression for boxers and fans,” said Alalshikh. “Together, we develop the next generation of talents and provide world -class events while sport is a foundation for further interference.”

The up-to-date undertaking is the latest of the huge expenses of Saudi Arabia on global sports led by Prince Mohammed Bin Salman.

Alalshikh and Sela, a subsidiary on the Saudi Arabia Investment Fund, exhibit the best boxing events since October 2023 with Tyson Fury-Francis Ngannou. He avoided typical boxing channels with the fights of fights put on his riyads seasonal cards, which take place mainly in the capital of Saudi Arabia, but also in Los Angeles and London.

He bought a ring in November – a boxing publication that debuted in 1922 – and will organize his first card under this banner on May 2 on Times Square with the stars of Ryan Garcia, Devin Haney and Teofimo Lopez in separate duels.

Alalshikh organized several thunderous programs, including a few fury-onoxandr Usyk and Dmitriry Bivol-Artur Beterbiew Showdown with various promoters.

Today it means a up-to-date chapter in boxing history. I am excited about this wonderful partnership with those that I think is the best for this sport. Together we will raise it to up-to-date heights. ❤️🥊 pic.twitter.com/UUXHPDYFFY

– Turki Alalshikh (@Turki_ALSHIKH) March 5, 2025

And these programs will continue. But soon he will launch his boxing league with White and Khan, two titans of combat sports. Alalshikh, White and Khan were respectively 1, 2 and 3, in the September ranking of the most influential characters in the fighting game.

“I wouldn’t be where I’m without boxing today,” said White the Ring. “Sport in boxing is a place where I started. I felt it was something that could never be fixed as long as it was [Alalshikh] appeared. He did more for boxing than any promoter in the history of sport together.

“He has invested more money, more energy and more passion in this sport than literally.

Alalshikh said that he and White “have the same vision and I trust this league in a tiny time, he would crush everything.”

White has long professed his desire to enter the boxing space. Unlike the UFC, which White built in an empire worth many billion dollars, which dominates in mixed martial arts, the box is broken up with four masters in each of the 17 weight classes.

And with a broken character of sport, which includes various competing promoters, the most obvious, best duels often slip out of fans.

“Everyone knows the format: the best fight,” said White, who joined the UFC in 2001. “You introduce the road up the rankings, and when someone breaks into the top five, there is no doubt who is the best five guys in the world in every weight class and are fighting.

“And then, when someone holds this belt, you don’t need three letters in front of the belt [a reference to boxing’s four sanctioning bodies]. Whoever has this belt is the best in this weight class. “

Khan will also play a key role in the success of the league. Before joining WWE in 2020, Khan was a competitive of television at the Imaginative Artists Agency agency, where he represented many of the best broadcasting talents and negotiated Megadeals for media rights for SEC, top -class boxing and WWE.

WWE enjoyed record revenues and profitability under the leadership of Khan. He managed the Global Expansion of WWE, devouring government subsidies to live premium events, which were previously focused on the United States.

Khan also played a key role in navigation in the WWE fusion from UFC to create a TKO group, where he sits on the board. Before Khan became an agent, he managed Hall of Fame Boxers Manny Pacquiao and James Toney.