Boxing
The Rise of the Content King: Like warriors like Shakur Stevenson utilize social media to earn millions
Published
9 months agoon
Jake Paul today published a message to the fighters, advising them that they must become experienced in social media to promote themselves. He indicates that the promoters are no longer “good to promote” fighters in the way they did it in the past. It now requires warriors to promote themselves in social media by creating everyday content.
Fighters as an entrepreneur
Fighters can no longer focus on training, relying on their promoters or a network platform to gain popularity and earn mega millions. As Jake recalls, boxers have to talk on the phone, studying content and are looking for angles that could sell.
Some of the most dynamic fighters in social media
- Ryan Garcia
- Jake Paul
- Shakur Stevenson
- Devin Haney
- Teofimo Lopez
- Gervonta Davis
- Conor Benn
Shakur Stevenson plan
These fighters belong to the most popular in sport, but not necessarily the best in their weight classes. The lightweight WBC Shakur champion is an example of a warrior who gave his popularity in social media so that millions fight with Turki Alalshikh seasonal cards.
It can be argued that the tough work, which Stevenson performed on X, is the reason why he noticed his Turks and paid well for the fight with Josh Padley and William Zeda.
Why venerable ways fail
“Social media is a future for boxeries for fighters, getting there,” said Jake Paul to WBO on X. “Many promoters They are no longer good to promote In the established sense, which is why MVP did such a good job because we are first social media. “
Jake follows Instagram, YouTube and X is huge, which helped him earn a lot of money in his low five -year professional career. According to Turning Pro, in 2020 Paul earned over $ 100 million MSN. On Instagram Jake has over 28.7 million followers and 20.9 million on YouTube. This means that he can advertise his fights to his observers on various platforms, in addition to X and Tiktok, and generate significant revenues.
“Everyone is all the time on the phone, scrolling all day. You must be in front of them. You have to be content with,” said Paul. “You need to get a lot of your own hands to be your own promoter. You must take it seriously. Almost as seriously as boxing. At the same time, when you put in the gym, it should also be how much time you spend on your content.
Fresh promoter textbook
“They know the content, you watch the content, you see viral movies all the time. So make your own versions. The movie yourself training. Put more effort. Learn to edit. Go there. Be raucous, be proud, have a personality, tell the world who you are, and tell your story. This is extremely significant, and boxing depends on the fact that you do it to grow sport and grow your own brand to become the greatest. A world – said Paul.
Nation Vegas has been writing about a fighting game since 2012 and is now a writer with Boxing News 24. Over the years, he has gained a reputation of a forceful relationship from both significant events and growing perspectives, providing messages, combat reports and functions connecting to fans around the world.
With over a decade of experience, Nation combines a pointed analysis with the available style, thanks to which its work is a reliable source for readers who want to follow sport from every angle. His consistency and passion for boxing established him as a respected voice on the site.
Last updated 08/30/2025
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Boxing
Eddie Hearn reveals how Anthony Joshua scored Usyk’s goal against Verhoeven before controversial break
Published
2 minutes agoon
May 25, 2026
As the boxing world continues to debate the controversial stoppage between Oleksandr Usyk and Rico Verhoeven, Eddie Hearn has revealed how Anthony Joshua scored the fight up to this point.
On Saturday, Usyk and Verhoeven went head-to-head at the Giza Pyramids in Egyptand it almost led to perhaps the greatest upset in boxing history.
Verhoeven performed much better than almost everyone expected, and the Dutch kickboxing legend won multiple rounds against Usyk, and as the fight entered its final stages, there was a real chance he could come out on top.
These hopes were dashed in the 11th round when Usyk finally fired a mighty shot that knocked down his opponent. Verhoeven managed to get back on his feet, but the Ukrainian responded with a series of punches, which caused referee Mark Lyson to step in and stop the fight.
It was this break that caused much controversy as many people believed it came prematurely, especially since many viewers felt that Verhoeven should have been ahead on the scorecards with one round remaining.
Former unified world heavyweight champion Joshua wasn’t one of them though, because promoter Hearn told IFL TV that although “AJ” was surprised by what he saw, Usyk had the lead on his card.
“He was shocked. He actually just picked Usyk up for the fight.”
Perhaps it’s no surprise that Joshua supported the Ukrainian, as although the two have fought twice together, they have since become gym mates, with Usyk stating that he will assist ‘AJ’ become a world champion again in the future.
Boxing
Shields rejects MVP ban and threatens legal action of his own
Published
2 hours agoon
May 25, 2026
On Tuesday, Claressa Shields publicly responded to the ban from Most Valuable Promotions events, dismissing the sanction, stating that she had previously refused to sign the promotion agreement and indicating that her legal team would address what she described as false statements and defamation. The X posts follow Monday’s announcement by MVP that the undisputed heavyweight champion has been banned from events until further notice following a physical altercation with Alycia Baumgardner at MVP MMA 1 at the Intuit Dome on Saturday, May 16.
Baumgardner, who is signed to MVP and holds the unified 130-pound championship, said Monday that she experienced a “physical attack without provocation” and that the case would be handled legally. BoxingInsider previously reported on the ban and Baumgardner’s response.
Shields’ answer to MVP
Shields addressed the promotion directly in the X post.
“Now to MVP, you all tried to sign me, I refused!” Shields wrote. “You can’t kick me out of a place I don’t want to be! Tomorrow I can fight anywhere in the world! So anyone who thinks this feeble ban matters, doesn’t matter. These false statements will be dealt with as well. All of you threatening me and then playing the victim is madness. MVP, all of you lying all over me, that’s NOTHING NEW! Since you came out of the gate, all that remains is disrespect! Calling all of you fighters a ‘Real GWOAT’ while looking at my achievements, trying to erase my demanding work in women’s boxing and constantly trying to kill my character with LIES!”
MVP, co-founded by Jake Paul and Nakisa Bidarian, has signed numerous female players in recent years, including Baumgardner and Amanda Serrano. Shields had not previously publicly confirmed that the promotion had offered her a contract.
Shields’ broader statement
Earlier Tuesday, Shields released a longer statement about X in which she characterized the encounter as the result of an extended pattern of hostility directed at her and said the circulating video did not capture the full sequence of events.
“I have dedicated my life to the sport of boxing. By the grace of God, I have been blessed. My talent has undeniably allowed me to take women’s boxing to a recent level,” Shields wrote. “It doesn’t end in the ring. What’s circulating on the Internet doesn’t tell the full story. Until now. I don’t condone violence. I’ve never done it. But I’m also not one to stand silently while I’m constantly verbally attacked, threatened, discriminated against, or have my character killed. I also won’t allow the reality of disrespect to turn into a narrative or discussion about colorism or jealousy.”
Shields continued: “There is a documented history of attacks and threats from this individual leading up to this point, and that history will speak for itself. There is a difference between aggression and protection. I stand for integrity. I stand on what I have built. I am a champion. Any further false allegations or defamation of character will be dealt with appropriately by my legal team.”
Shields did not detail the documented history she was referencing or specify what specific statements by MVP or Baumgardner she considered defamatory.
Where things stand
According to ESPNThe MVP ban applies to all future events and remains in effect until further notice, with no disclosure of the terms of its potential revocation. Neither side has filed any civil claims. Both camps said legal teams were involved.
Shields is the undisputed heavyweight champion and has fought between 154 and 175 pounds. Baumgardner holds the unified 130-pound titles. A sanctioned fight between the two teams has long been considered impractical due to the weight difference, which has been a recurring feature of their public exchanges since 2022.
Saturday’s MVP event in Inglewood was his first MMA promotion and his first event with Netflix. Ronda Rousey stopped Gina Carano 17 seconds into the main event.
Eddie Hearn wants Rolando “Rolly” Romero to fight Jack Catterall within 90 days rather than wait for the full 180 days set by the WBA for a mandatory defense, especially after Shakhram Giyasov has already spent months waiting for a title fight that never came.
Catterall (33-2, 14 KO) won the vacant WBA welterweight title last Saturday in Egypt with a 12-round unanimous decision over Giyasov (17-1, 10 KO). After the fight, Hearn made it clear that he wanted Romero to move quickly to fight the newly crowned champion.
“They’re two avoided guys and they were both mandatory governing bodies. Jack was mandatory for the WBO. Shakhram was mandatory for the WBA. They decided to just roll the dice and they deserve all the credit and respect for that,” Eddie Hearn said last Saturday of Catterall and Giyas.
“These are two avoided guys. Two of the top fighters at 140 pounds, and Jack was exceptional today. He started swift, he was aggressive, and now he has a share of the world championship, but we want the full portion.”
The WBA officially ordered Romero to defend against the winner of the Catterall-Giyasov fight within 180 days. Hearn believes there is no reason for the trial to drag on for another six months, after Giyasov has already waited around seven months for his mandatory shot at Romero under the WBA’s original order last October.
“And thank you [WBA president] Gilberto Mendoza, who yesterday gave an official order that the winner of this fight must fight [Super champion] Rolly Romero in 180 days. Why wait 180 days? We don’t need 180 days. 90 sounds better. I also thank Turki Alalshikh,” Hearn said.
Romero has not fought since May 2, 2025, when he defeated Ryan Garcia in Times Square. Despite the inaction, the WBA elevated him to “super” champion status while Catterall and Giyasov fought for a second belt in Egypt. Hearn now wants the WBA to move quickly towards a Romero-Catterall fight rather than allowing another long wait at welterweight.

Olly Campbell is a boxing journalist covering this sport since 2014, providing reports from the ring and technical analyzes of the most essential fights. His work focuses on fighter tendencies, tactical adjustments and the details that shape high-level competition.
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