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The Rise of the Content King: Like warriors like Shakur Stevenson utilize social media to earn millions

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Image: Shakur Stevenson: 10-lb Rehydration Clause for Conor Benn Fight at 147

Jake Paul today published a message to the fighters, advising them that they must become experienced in social media to promote themselves. He indicates that the promoters are no longer “good to promote” fighters in the way they did it in the past. It now requires warriors to promote themselves in social media by creating everyday content.

Fighters as an entrepreneur

Fighters can no longer focus on training, relying on their promoters or a network platform to gain popularity and earn mega millions. As Jake recalls, boxers have to talk on the phone, studying content and are looking for angles that could sell.

Some of the most dynamic fighters in social media

  • Ryan Garcia
  • Jake Paul
  • Shakur Stevenson
  • Devin Haney
  • Teofimo Lopez
  • Gervonta Davis
  • Conor Benn

Shakur Stevenson plan

These fighters belong to the most popular in sport, but not necessarily the best in their weight classes. The lightweight WBC Shakur champion is an example of a warrior who gave his popularity in social media so that millions fight with Turki Alalshikh seasonal cards.

It can be argued that the tough work, which Stevenson performed on X, is the reason why he noticed his Turks and paid well for the fight with Josh Padley and William Zeda.

Why venerable ways fail

“Social media is a future for boxeries for fighters, getting there,” said Jake Paul to WBO on X. “Many promoters They are no longer good to promote In the established sense, which is why MVP did such a good job because we are first social media. “

Jake follows Instagram, YouTube and X is huge, which helped him earn a lot of money in his low five -year professional career. According to Turning Pro, in 2020 Paul earned over $ 100 million MSN. On Instagram Jake has over 28.7 million followers and 20.9 million on YouTube. This means that he can advertise his fights to his observers on various platforms, in addition to X and Tiktok, and generate significant revenues.

“Everyone is all the time on the phone, scrolling all day. You must be in front of them. You have to be content with,” said Paul. “You need to get a lot of your own hands to be your own promoter. You must take it seriously. Almost as seriously as boxing. At the same time, when you put in the gym, it should also be how much time you spend on your content.

Fresh promoter textbook

“They know the content, you watch the content, you see viral movies all the time. So make your own versions. The movie yourself training. Put more effort. Learn to edit. Go there. Be raucous, be proud, have a personality, tell the world who you are, and tell your story. This is extremely significant, and boxing depends on the fact that you do it to grow sport and grow your own brand to become the greatest. A world – said Paul.

Last updated 08/30/2025

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Daniel Dubois vs Fabio Wardley 2: Round-by-Round Live Updates and Results

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Daniel Dubois vs Fabio Wardley 2: Round-by-Round Live Updates and Results

Daniel Dubois will face Fabio Wardley in a rematch of a heavyweight slugfest from earlier this year, with Dubois defending the WBO heavyweight title he took from Wardley on that night.

Live coverage will kick off at 2 pm ET, and we’ll have results and updates during the four-fight, main card undercard, then live, round-by-round scoring and updates for the main event itself.

How to watch Dubois vs Wardley 2

Start time: 2:00 pm ET for main card, prelims begin at 11:00 am ET

Streaming: DAZN (Ultimate subscription or Pay-Per-View)

PPV Cost: As a standalone, one-off purchase Pay-Per-View, the price is $59.99 (or £24.99). With DAZN’s Ultimate tier, the show is included as part of your subscription.

Location: O2 Arena – London, England

Dubois vs Wardley 2 full undercard and running order

Live Stream: Dubois vs Wardley 2 Prelims

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Mannix and Mora Support Fabio Wardley in Quest for Vengeance

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"Mannix and Mora Support Fabio Wardley in Quest for Vengeance"

Fabio Wardley can turn his early success against Daniel Dubois into a rematch victory if he avoids exhausting himself chasing the finish. He proved he could hurt Dubois in their first fight. The harder task is keeping control when an opponent he has dropped continues coming forward.

Wardley scored two early knockdowns before Dubois recovered and stopped him. That leaves an opening for a different result, although better pacing alone may not be enough to prevent another punishing night.

Chris Mannix and Sergio Mora both back Wardley to win again on Saturday, with Mannix choosing him by stoppage. Mora believes Wardley’s eagerness to finish Dubois helped undo his promising start.

“If he just doesn’t punch himself out, he thinks about setting up that right hand, doesn’t get right hand happy,” Mora said to DAZN Boxing.

That is the adjustment Wardley needs to make under pressure. Once Dubois survived his biggest punches, Wardley needed something beyond another loaded right hand. Working behind his jab and putting punches together would give him more ways to attack without spending everything on a single finish.

Dubois deserves credit for surviving those knockdowns and returning to his jab. Mora believes his previous defeats helped him stay composed when Wardley hurt him. Wardley now has his own experience of a fight turning against him.

“I think he’ll be smarter after this fight. I think he’ll learn some lessons,” Mannix said. “I think Wardley wins by stoppage in this fight.”

Mannix’s biggest concern is what the first beating took out of Wardley. Learning the tactical lesson does not guarantee he will absorb Dubois’ punches the same way in the rematch.

Wardley’s power gives their picks a credible foundation. He has already put Dubois down twice. To complete the job, he needs to create another opening without allowing the pursuit of a knockout to leave him exhausted and exposed again.

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Boxing247.com is an independent boxing news publication covering the sport since 2001. It provides original reporting, fight analysis, schedules, results, and informed coverage of major fighters and events worldwide, backed by more than 25 years of professional boxing journalism.

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Bam Rodriguez Proposes March Fight, But Inoue Eyes New Opportunities

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"Bam Rodriguez Proposes March Fight, But Inoue Eyes New Opportunities"

Jesse Rodriguez is willing to meet Naoya Inoue in March, yet that timeline still depends entirely on the undisputed champion waiting for him. Inoue may prefer an earlier ring return, which would leave Rodriguez on the outside looking in as he continues handling business at bantamweight.

Trainer Robert Garcia revealed that Rodriguez can make a March date work, moving up his original April or May target. Still, the camp intends to take on WBO champion Christian Medina in December first.

Robert confirmed the updated outlook to The Ring: “I previously said April or May, but we can be ready for March.”

While that shortens the wait, early 2027 remains unresolved. Turki Alalshikh pointed toward a January appearance in Japan. Eddie Hearn mentioned February or March instead. Clear alignment on a date is completely absent.

Rodriguez must fulfill a contract before New Year’s Eve, with Garcia eyeing December 11 or December 19 against Medina. The camp figures Rodriguez can enjoy the holidays, then jump straight into camp for Inoue.

That expectation rests on an ideal outcome against Medina. Cuts, bruised knuckles, or an unexpectedly brutal bout could easily force Rodriguez to take extra recovery time. Inoue would effectively be pinning his calendar on a fighter who still has to survive another bout first.

Inoue is already eyeing an eventual jump to featherweight. Sitting around waiting for Rodriguez to finish his stay at 118 pounds makes little sense for the Japanese star.

Garcia admitted neither he nor Hearn has received an official approach to begin talks. The public chatter is moving much faster than the paperwork.

Putting March on the table does not guarantee Inoue’s cooperation. If March works on both sides, the matchup can happen. If Inoue wants to fight sooner, Rodriguez will either have to scrap his December plans or watch this major fight slip away.

Bam is acting like someone who wants the glory of calling out Inoue without actually taking the risk of meeting him on his terms.

When a fighter gets an invitation to share a ring with the sport’s biggest pound-for-pound attraction, they drop everything. They do not tell the undisputed champion to take a number and wait until spring because Christian Medina is on the calendar. That makes zero sense. A routine belt grab against Medina does nothing for Rodriguez’s profile, brings in a fraction of the money, and accomplishes very little that fans care about.

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Boxing News 24 Desk

BoxingNews24.com has delivered independent boxing coverage since 2007, including original news, fight analysis, schedules, and results. Our experienced boxing writers cover major fighters and events worldwide, with published content reviewed by editors for accuracy.

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