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The Rise of the Content King: Like warriors like Shakur Stevenson utilize social media to earn millions

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Image: Shakur Stevenson: 10-lb Rehydration Clause for Conor Benn Fight at 147

Jake Paul today published a message to the fighters, advising them that they must become experienced in social media to promote themselves. He indicates that the promoters are no longer “good to promote” fighters in the way they did it in the past. It now requires warriors to promote themselves in social media by creating everyday content.

Fighters as an entrepreneur

Fighters can no longer focus on training, relying on their promoters or a network platform to gain popularity and earn mega millions. As Jake recalls, boxers have to talk on the phone, studying content and are looking for angles that could sell.

Some of the most dynamic fighters in social media

  • Ryan Garcia
  • Jake Paul
  • Shakur Stevenson
  • Devin Haney
  • Teofimo Lopez
  • Gervonta Davis
  • Conor Benn

Shakur Stevenson plan

These fighters belong to the most popular in sport, but not necessarily the best in their weight classes. The lightweight WBC Shakur champion is an example of a warrior who gave his popularity in social media so that millions fight with Turki Alalshikh seasonal cards.

It can be argued that the tough work, which Stevenson performed on X, is the reason why he noticed his Turks and paid well for the fight with Josh Padley and William Zeda.

Why venerable ways fail

“Social media is a future for boxeries for fighters, getting there,” said Jake Paul to WBO on X. “Many promoters They are no longer good to promote In the established sense, which is why MVP did such a good job because we are first social media. “

Jake follows Instagram, YouTube and X is huge, which helped him earn a lot of money in his low five -year professional career. According to Turning Pro, in 2020 Paul earned over $ 100 million MSN. On Instagram Jake has over 28.7 million followers and 20.9 million on YouTube. This means that he can advertise his fights to his observers on various platforms, in addition to X and Tiktok, and generate significant revenues.

“Everyone is all the time on the phone, scrolling all day. You must be in front of them. You have to be content with,” said Paul. “You need to get a lot of your own hands to be your own promoter. You must take it seriously. Almost as seriously as boxing. At the same time, when you put in the gym, it should also be how much time you spend on your content.

Fresh promoter textbook

“They know the content, you watch the content, you see viral movies all the time. So make your own versions. The movie yourself training. Put more effort. Learn to edit. Go there. Be raucous, be proud, have a personality, tell the world who you are, and tell your story. This is extremely significant, and boxing depends on the fact that you do it to grow sport and grow your own brand to become the greatest. A world – said Paul.

Last updated 08/30/2025

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Boxing

Trainer Robert Garcia Predicts Devin Haney vs. Shakur Stevenson Fight: ‘With a Very Slim Edge’

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Regis Prograis predicts Devin Haney vs Shakur Stevenson after facing Haney: “He’s more skilled”

Esteemed coach Robert Garcia provided his expert opinion on a potential clash between Shakur Stevenson and Devin Haney, who have verbally agreed to meet at the 144-pound catchweight division.

There are rumors that both American stars will be joining Dana White’s Zuffa Boxing, apparently with the intention of clashing under the promotional banner.

While nothing has been confirmed, the pair regularly exchange information on social media, and Haney has verbally agreed to drop 3 pounds below his preferred fighting weight.

“The Dream” won the WBO welterweight title in November, becoming a three-division world champion dethroning and unanimously overtaking Brian Norman Jr.

Earlier this week, however, the WBO confirmed that Haney would be stripped of his belt if he fought Stevenson at the 144-pound catchweight division, as the 27-year-old had been ordered to face mandatory challenger Keyshawn Davis.

However, if they do end up facing off at 144 pounds, top trainer Garcia said Fighting Hub TV that he will favor the WBO super-lightweight champion the least.

“Honestly, I think it’s a great fight for both of them. They both fight very astute – they don’t handle each other [many] mistakes.

“The first one to make a mistake, the second one will take advantage of it. It’s a tough fight. With a very miniature difference, I probably think Shakur [would win]. He’s too astute.

“What I like about Haney is that he’s willing to take a risk. He’d be willing to take that risk and I think Shakur benefits from that [of his mistake]”

Stevenson became a four-division world champion when he dethroned Teofimo Lopez in January with a unanimous majority victory in his first appearance at 140 pounds.

That’s why the 28-year-old is reluctant to face Haney at 147 pounds, where his opponent would have a significant size advantage.

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Robert Garcia wants another fight for Jesse Rodriguez before his fight with Naoya Inoue

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Image: Robert Garcia Wants Another Fight For Jesse Rodriguez Before Naoya Inoue Showdown

“The ideal idea would be to have another fight,” Garcia said, discussing Rodriguez’s future. “Now he’s felt it for the first time. Plus, Vargas is a little taller, clumsy, and has difficulty with speed. Medina is very sturdy, so it would be a great test.”

Garcia’s comments came after Rodriguez’s bantamweight debut. The veteran trainer explained that his fighter had gained valuable experience against a naturally larger opponent and could benefit from another fight before potentially moving up to the 122-pound weight class.

“Three pounds may not seem like a lot to someone who just runs, but in boxing it makes a substantial difference,” Garcia said. “So for me the perfect idea would be to organize another fight.”

These comments contradict Hearn’s assessment of the situation.

“If we don’t do this soon, we will probably miss the boat,” he added. Hearn said, referring to a possible Rodriguez-Inoue clash.

Inoue, who turned 33 in April, remains one of boxing’s biggest attractions and one of the top fighters in the sport. The Japanese star currently competes at super bantamweight, which is four pounds heavier than his modern home of Rodriguez, who weighs in at 118 pounds.

Rodriguez himself seemed ready for whatever direction his team chose.

“Whatever my team says,” Bam Rodriguez said. “Whatever they throw in front of me, I’ll say yes.”

The fight between Rodriguez and Inoue has long been viewed as one of the most exhilarating future fights in the sport. However, Garcia’s comments suggest that Team Rodriguez may be considering whether an extra season at bantamweight could improve Bam’s chances of fighting the biggest fight of his career

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Mike Tyson tells Oleksandr Usyk to face one fighter next: ‘We’re waiting for you’

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Mike Tyson tells Oleksandr Usyk to face one man next: “We’re waiting for you”

Mike Tyson urged Oleksandr Usyk to face one of his closest rivals instead of an immediate rematch with Rico Verhoeven.

The Ukrainian is clearly considering his options after his last outing, which ended with: a somewhat controversial 11th round victory over Verhoeven.

Surprisingly, Usyk found himself in a competitive battle with the former kickboxer, whose only previous professional boxing match allowed him to stop the journeyman in the second round of their 2014 meeting.

As such, Verhoeven was considered the clear underdog, but he nonetheless put in a commendable performance last month, staying in contention with the heavyweight champion for 10 completed rounds.

Then the Dutchman suffered a knockdown, and referee Mark Lyson waved him off, and his intervention took place after the signal.

Despite both pairs calling for an immediate rematch, Usyk was ordered to defend his WBC title against mandatory challenger Agit Kabayel.

As the WBC “interim” champion, Kabayel has been waiting for his chance to win the full title since stopping Zhilei Zhang with a sixth-round body attack in February 2025.

And although the 33-year-old has shown considerable patience during this time, he is clearly feeling increasingly frustrated with the situation, so much so that he posted social media clip “Iron Mike” demanding that Usyk defend the WBC, IBF and WBA titles against him.

“Usyk, we’re waiting for you, brother. We need you, Usyk. We need this money, baby. Come get it.”

Usyk must now decide whether to face Kabayel, who has established himself as the most deserving contender, or to relinquish the WBC belt and pursue a rematch with Verhoeven.

Alternatively, he can simply hang up the gloves and, at the age of 39, embark on a brilliant career.

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