In today’s rapidly moving digital world, building brand awareness is more vital than ever. Companies want people to remember their names, trust their services and buy their products. One of the most powerful ways to do this is a combination with sporting events. Regardless of whether it is a local tournament or a global event, such as the Olympic or Super Bowl Games, sport has the power to connect people – and brands can take advantage of this opportunity to shine.

Why sports events are vital for the brands

Sports events are more than just games. These are experiences full of energy, emotions and loyalty. Fans often follow their favorite teams or athletes with great passion. This emotional combination creates the perfect surroundings of the brand exposure. When the company sponsors a team, places an advertisement at the stadium or supports a sports event, he is noticed by thousands, sometimes millions of people.

This type of exhibition helps companies in three enormous ways:

• Visibility: More people see the brand.
• Credibility: Fans trust Marek, who support their favorite bands.
• Memorial: Emotional moments in sport make the brands stick.

Various ways in which brands can join sports events

There are several wise ways of getting involved in sporting events:

1. Sponsorship

One of the most popular strategies is the sponsorship of the team, the event or athlete. From the logo on T -shirts to banners in the margins, sponsorship offers constant visibility. The more successful the team or athlete is, the more your brand is noticeable.

2. ADVERTISING of the stadium and places

Brands can display ads on digital plates, seating covers, and even on the pitch. These ads are seen not only by fans at the party, but also people watching from home.

3. Partnerships for events

Companies can become official partners of tournaments or leagues. For example, being a “official drink partner” of the football league gives the prestige of the brand and a wide exposure.

4. Merchandise and gifts

Merchandise brands, such as T -shirts, hats or water bottles distributed at sports events, can turn fans into advertising for your brand. He also builds good will.

5. Social media and digital campaigns

Sports events create great moments for social media. Brands can join a conversation with posts, films, hashtags or competitions that are connected with fans in real time.

6. Interactive experiences of fans

Configuring stands or games at sports events allows people to interact directly with your brand. These unforgettable experiences cause a lasting impression.

Examples of a real world

Let’s look at several companies that have nodded brand awareness through sport:

• Nike: Sponsorships the best athletes such as Lebron James and Cristiano Ronaldo, the Nike brand is always at the center of attention.
• Coca-Cola: Known for its presence at events such as the FIFA World Cup, Coca-Cola creates amusing, focused on fans of experience.
• Red Bull: From extreme sports to Formula 1 races, Red Bull increases the brand’s awareness, associated with the events full of action.

These companies not only advertise – they become part of the sports world.

How it also works for tiny and medium -sized companies

You don’t have to be a giant brand to operate. Local companies can sponsor high school teams, social tournaments or tiny leagues. Even modest efforts can lead to better recognition in your area. The banner on a local baseball game or logo in a team shirt gets your name.

And now, thanks to digital tools, even tiny companies can create online campaigns related to enormous sports events. A well -fitting post in social media or a tiny competition can facilitate your brand join a larger conversation.

Emotional side of sport

Sports are full of moments that move people – credibility, failures, return and celebrations. When your brand is part of this moment, it creates a deeper connection. People don’t just remember what they saw – they remember how they felt. This emotional bond can affect the selection of the brand in relation to others.

Measuring influence

Brand awareness can be measured through:

• Increased movement on the site during and after events.
• Social media involvement and an augment in followers.
• Survey results showing higher brand recognition.
• Boost in sales or percentage of product.

Watching these indicators, you can see how your investment in sporting events pays off.

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Tips for creating a winning sports marketing strategy

If you are ready to operate the power of sporting events, here are some quick tips:

• Meet your audience: Adjust your brand to the sports that the recipients are watching or the target audience.
• Set goals: Decide what you want – more followers, more sales or more recognition?
• Be original: Don’t just put your name on something. Create real connections with fans.
• Exploit social media: Live updates, backstage movies and amusing content can strengthen your message.
• Follow the results: Always have what worked and what you can’t improve next time.

Final thoughts

Sports events are a unique and powerful way to augment brand awareness. With passionate fans, emotional moments and universal reach, your brand can pay attention, trust and loyalty. Regardless of whether you are a enormous company or are just starting, getting involved in sports marketing can be a breakthrough.

By choosing the right event, creating a clear message and engaging with fans, your brand can get a enormous one. And thanks to expert support, you can make every campaign even more effective.

So why wait? Time to get to the game.

Las Vegas – UFC announced today that the former lightweight UFC champion, Charles Oliveira, has won the Forrest Griffin Award forrest Griffin. Award in honor of UFC Hall of Famer Forrest Griffin, the award recognizes the UFC athlete as a unique volunteer work and charity as well as a significant impact of their efforts on the community.

The Forrest Griffin Community Award is awarded annually as part of the UFC President’s Election category, because the prize winner is personally elected by the President and General Director of UFC Dana White. UFC Honors is an annual program of the company’s UFC athletes, unique performances and special moments throughout the year.

As a winner of the Forrest Griffin Award Award Forrest Griffin, Oliveira will receive a donation of $ 25,000 for his chosen charity organization. All donations are courtesy of the UFC Foundation.

Oliveira will be honored for this award during 2025 UFC Hall of Fame induction ceremony as part 13^th Annual International UFC Fight Week^UMBRELLA. The event will take place Thursday, June 26 at T-Mobile Arena in Las Vegas and will be broadcast live, only on UFC Fight Pass^®.

“Charles is not only a great athlete, but also an amazing role model who likes to give away communities,” said Dana White, president and general director of the UFC. “Charles does a great job, helping local youth in Sao Paulo, providing them with free education and training of Jiu-Jitsu at their institute, and directly helps them in creating a better life for themselves. It is the honor to give him a reward.”

Founded in 2012 as a social project at the Gold Team Gym Charles Oliveira in the Vicente de Carvalho district in Guarujá (São Paulo), Charles to the Bronxs Institute (Icbronxs) provides hundreds of local youth, the possibility of a better future thanks to free art, education, nutrition and jiu-jitsu.

The creation of an institute is full of Oliveira’s childhood wheels, because a similar social project introduced it to the Brazilian jiu-jitsu at the age of 12. This project provided Oliveir with a secure space for training and protecting his education, which helped him become the champion of Jiu-Jitsu practicing two months after his first lesson.

Oliveira’s social project was recognized as an institute in 2022 and officially opened a fresh space dedicated entirely to the training of local youth in the non -dissected in Sao Paulo in 2023.

Since its inception in 2012, over 150 students have trained and completed Oliveira programs, and many students have achieved their dreams through MMA, jiu-jitsu, sign language classes and various social initiatives.

In addition to Brazil, Oliveira still reflects local communities around the world, teaching Jiu-Jitsu and talks to unpredictable youth in cooperation with other MMA athletes and in cooperation with UFC youth mentoring programs.

Currently not. The 2-year claimant in a airy division, Oliveira is a veteran of 46 fights and has recorded the 35-10-1 (23-10-1 UFC) record since his professional debut in 2008. The vicious Brazilian champion of Jiu-Jitsu, Oliveira, won more than 15 medals and became a two-time world champion of Jiu-Jitsu to MMA. To learn more, visit Charlesdobronxinstity.

Bold combat federation A very awaited return to Bulgaria will return on July 12 with Brave CF 97, which took place in connection with Bulgarian combat agency (BFA) W Burgas Arena. This is the second time Brave CF brings a world -class MMA competition to Bulgaria, additionally strengthening its reputation as the most hosted promotion in Europe.

After the success of last year’s inaugural Bulgarian event, Brave CF 97 promises to deliver the arranged combat card with international stars and the best Bulgarian talents. Fans can expect electrifying duels in many weight classes, because the promotion is undergoing a record run in 2025, along with bold CF events, which are already held in 35 countries, including 16 on European land, the upcoming return to Burgas, as well as the debut in Switzerland, emphasizes the unjustified pushing of the organization for the construction of MMA.

As part of the “Brave” campaign, Brave CF 97 will not only present the most significant competitions, but also serve as a stepping stone in the direction of 100 promotional event this year. This groundbreaking edition will unite warriors from all over Europe, Asia, Africa and not only, strengthening the Brave CF mission of giving athletes from all regions of the global stage. Tickets that will soon appear on sale, Bulgarian fans may witness another unforgettable night of MMA shares.

Brave CF 97 will be another flagship installment in the “Year Brave” campaign, an initiative aimed at distinguishing the elite MMA talents on every continent and expanding the Brave CF mission regarding global integration and possibilities in combat sports.