Matchroom’s CEO this week unveiled his recent venture as a talent management company intended to represent athletes and entertainers across several industries. The announcement comes as recent promoters and immense investment groups enter the boxing market, including Zuffa’s recent entry into the sport, which has attracted industry-wide attention.
Hearn rejected the suggestion that the timing of the agency’s creation was linked to these changes, saying the concept was already in development.
“These conversations have been going on for ages, mostly about football,” Hearn said.
Matchroom Talent Agency becomes part of the company’s existing boxing, darts and snooker activities, but the recent division focuses on representation rather than event promotion. Hearn described it as a management operation designed to aid clients gain commercial opportunities and public exposure.
“It’s a management company … like any sports agency or athlete representation company that represents athletes and fighters,” Hearn said.
The agency does not limit itself to professional athletes. Hearn said the plan is to also work with people outside of sports, including entertainment figures.
“We don’t limit ourselves to sports… if you are an actor, a musician, we want to work with you,” he said.
Matchroom has been promoting events across several sports for decades, but the creation of a talent agency brings the company closer to the commercial side of athletes’ careers. Hearn said the move reflects Matchroom’s experience working with broadcasters, sponsors and media partners across a range of sporting and international events.
The company expects to announce additional contract signings once the agency begins operations. Hearn said the long-term goal is to represent talent across sport, entertainment and media, while continuing Matchroom’s work promoting events in boxing and other sports around the world.
Olly Campbell is a boxing journalist covering this sport since 2014, providing reports from the ring and technical analyzes of the most significant fights. His work focuses on fighter tendencies, tactical adjustments and the details that shape high-level competition.