Connect with us

MMA

Dwayne Johnson’s Project Rock Teams with the Star UFC Charles Oliveira for the novel “The Rock” campaign of Johnson and the Under Armor Rock Brand Spotlight UFC Charles Oliveira in the novel campaign

Published

1 year ago

on

Dwayne Johnson and Under Armor’s Powerhouse Collaboration, Project ROCKreturns with another influential campaign – transient transient UFC legend Charles Oliveira. Initiative, developed in cooperation with Seven bundles marketingfocuses around the newly published Project Rock 8 coachThe shoe designed the results of athletes to a higher level.

The campaign not only shows the evolution of Project Rock footwear, but also emphasizes Oliveira’s inspiring journey. Known all over the world as Former UFC Lightweight master and very respected Brazilian black belt jiu-jitsuOliveira embodies the Rock Rock Ethos of Resilience, Disciple and Brentless Drive project.

. Project Rock 8Described as “the most sophisticated and versatile brand trainer, it was designed for precision and durability, providing athletes at all levels, it can cross boundaries and train without compromise. According to Project Rock, shoes balanced comfort, performance and innovation, which makes him the final companion of high -intensity training.

Oliveira’s involvement adds an genuine combat sports advantage to the campaign. Thanks to its history about overcoming failures and strengthening his place among the UFC elites, the Brazilian star reflects the long -time Mantra of Johnson “strenuous work, without excuses and training with intention. “

The novel campaign is also supported by the exclusive video content, where Oliveira He shares how Project Rock is in line with his training philosophy and what drives him to the octopus and outside. Fans perceive him not only as a fierce competitor, but also as a symbol of perseverance – central quality for mixed martial arts and DNA Project Rock.

For Dwayne, Johnson Project Rock has always been more than footwear and clothing – it is about creating a reinforcement movement. Cooperation with Oliveira additionally extends the scope of Project Rock to the global MMA community, inspiring both warriors and everyday athletes.

Project rock 8 is now available Official website of Under Armor And choose retail outlets around the world.

Key results:

  • Project Rock 8 is the latest evolution of the Project Rock training shoes.
  • Charles Oliveira, former UFC master, campaign campaign.
  • Developed in cooperation with Seven Bucks Marketing, the campaign strengthens the Mission of Tough Work Project Rock, training based on the goal and strengthening the position of athletes.
  • The exclusive video content of Oliveira will be introduced with the campaign.

Because the star of Oliveira is still growing as part of the global base of UFC and MMA fans, this partnership is an excellent synergy of sports performance, authenticity and brand history.

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

MMA

Dan Hooker calls Brian Ortega old while explaining quick UFC return

Published

11 hours ago

on

November 5, 2026

By

Dan Hooker calls Brian Ortega 'old' while explaining quick UFC return
Dan
Hooker was frustrated after his last defeat.

The New Zealander faced
Ultimate Fighting Championship debutant Salahdine
Parnasse in the main event of
UFC Paris this past September and lost via technical knockout
at 2:35 of the first round. Hooker is looking to make a quick
turnaround and is now scheduled to fight Brian
Ortega at
UFC Qatar on Nov. 21. “The Hangman†recently opened up about
why he's returning to action just 77 days after his last bout.

Dan Hooker says frustration after his Salahdine Parnasse loss
prompted him to accept Brian Ortega at UFC Qatar

Hooker said he was frustrated he couldn’t show his improvements
after a hard training camp for the Parnasse fight. He claims he
would've taken more time in between fights if he had gone to war
with the Frenchman for five rounds. While Hooker went down with the
body kick from Parnasse in the opening frame, he didn't suffer any
serious injuries, hence the short turnaround.

“When you just get out there and don’t really get to show anything,
that’s frustrating,†Hooker told Ariel Helwani. “I put in a really
hard training camp, made some pretty big improvements in my
consistency and training, and I just didn’t get to show it… Then I
saw Nolan was matched with Moicano, so I called my manager Ash and
said, ‘F*ck, surely I can beat Brian Ortega.' I was like, ‘F*ck,
he’s old as well. Surely, I can beat Brian Ortega.' The UFC liked
that fight, so I got it.â€

While Hooker (24-15) is on a three-fight skid, Ortega (16-5, 1 NC)
has lost four of his last five bouts.

Continue Reading

MMA

Two-time UFC champion ready to end slump after camp change: ‘Best I’ve felt in a very long time’

Published

13 hours ago

on

November 5, 2026

By

Two-time UFC champion ready to end slump after camp change: ‘Best I’ve felt in a very long time’

Israel Adesanya feels he's made the best move to get back on the winning track.

It's been over three years since Adesanya last had his hand raised inside the octagon, when he recaptured the UFC middleweight title with a stunning knockout over longtime rival Alex Pereira. Unfortunately for Adesanya, his second championship reign ended without a successful defense as he was upset by Sean Strickland, and then went on to be finished in his next three fights against Dricus du Plessis, Nassourdine Imavov, and Joe Pyfer.

Something had to give, so Adesanya made the decision in July to part ways with the City Kickboxing team in New Zealand, the gym he called home since 2009. Now with a smaller team built specifically for him, Adesanya is booming with confidence ahead of his next fight, rumored to be a meeting with Shara Bullet at UFC Saudi Arabia on Dec. 5.

“Training camp's been awesome,†Adesanya said in a training camp vlog. “This is like a cliché, I guess that everyone says, ‘The best training camp I've ever had,' but I can truly say with my departure from my old gym, CKB, and now building the team that I have and training specifically for me, this is the best I've felt in a very long time. For real.

“I think this is the best training camp—this is the most fun training camp I've had in the last—when was Pereira in New York? 2022? ‘23? This is the most fun training camp I've had in years. That's going to show on fight night. I've been in fight week shape for weeks, my regular fight week shape. I look forward to how I'll look on fight week this time. Holy shit.â€

Adesanya emphasized that his current team is built to focus on his preparation, as opposed to a larger gym like City Kickboxing, which has housed numerous high-level fighters including UFC champions Alexander Volkanovski and Carlos Ulberg, former champion Robert Whittaker, and veteran contenders Dan Hooker and Kai Kara-France.

When Adesanya first announced the split, he called it “bittersweet,†though he didn't elaborate on why he made the change. In his latest vlog, he again hinted at an explanation without explicitly stating a reason.

“I've been doing a lot of thinking,†Adesanya said. “Like, I could have been a better teammate because I could have made better bonds at CKB with certain people who I've trained with for years, and I did make some close bonds, but I feel like I could have been a better teammate in certain aspects. Even though I was a great teammate and I did for a lot for a lot of people, I was there for a lot of people, but I just felt like, you can always do more.

“When I sit back and look at it, I'm like, I hid behind them sometimes and just let the idiot take over. But that's me being self-aware now. I can't say the same for other people, if they can be self-aware and be like, ‘Yep, I f*cked up as a coach' or ‘I f*cked up here, here, here.' … Look in the f*cking mirror and just know what you did and be better. I'm being better now. I have nothing to hide; let's go. I'm glad that I'm here and I can just f*cking own my shit and know I'm going to be better now from all the lessons I learned. All the f*ck-shit I did, all the great shit I did, too. Don't let them ever tell you otherwise or let them tell you, ‘He got too big for his boots.' F*ck off. I know who I am and I'll never let anyone tell me otherwise.â€

Continue Reading

MMA

Tatiana Suarez reveals what she took away from past title fight loss to Zhang Weili

Published

22 hours ago

on

November 5, 2026

By

Tatiana Suarez reveals what she took away from past title fight loss to Zhang Weili
Trending:

UFC Edmonton Results: Mike Malott KO's Joaquin Buckley (Video)
Zuffa LLC

UFC star Tatiana Suarez has taken a look back at what she was able to learn from her title loss to Zhang Weili ahead of her return.

In early 2025, Tatiana Suarez fell to her first loss in professional mixed martial arts at the hands of Zhang Weili. Since then, however, she has done a pretty good job of rebuilding herself, with victories over Amanda Lemos and Loopy Godinez.

RELATED: Tatiana Suarez believes she is right back in title conversation after UFC 327

Ahead of her fight against Virna Jandiroba this weekend, Tatiana Suarez has been reflecting on what went down against Zhang Weili. Of course, a loss is always hard to take, but it can often help you become an even better version of yourself.

In an interview, Tatiana Suarez had the following to say on the matter.

Tatiana Suarez reflects on former title fight defeat

“I took a lot from that fight, obviously – um, I guess it's not obvious, because not everybody does that, but I'm sure you have to,†Suarez said. “There's just no way you don't take anything from a loss, you know? For me, it's helped me in a lot of ways mentally. Obviously, it's helped me understand things that I also have to improve on, and more so the mindset of it all. Up until that point, I've never faced any adversity in a fight. So, that was the first time I've ever had to face any type of adversity, and I never stopped coming. I always kept trying, so that's something to be said as well.

“So it does show me that I always just never quit. I'm never just going to be like, ‘OK, I'm done.' She hit me with some good shots, and I just kept coming forward. But I think more importantly, I just feel like being a skilled fighter and having the fight IQ is important when you have big fights like that. So, that's what I definitely learned out there as well is like being smarter and fighting smarter.â€

Quotes via MMA Junkie

Will Suarez compete for a UFC world title again? Let us know your thoughts in the comments below, BJPENN Nation!

This article appeared first on BJPENN.COM

Continue Reading
Advertisement

OUR NEWSLETTER

Subscribe Us To Receive Our Latest News Directly In Your Inbox!

We don’t spam! Read our privacy policy for more info.

Trending