MMA
Dwayne Johnson’s Project Rock Teams with the Star UFC Charles Oliveira for the novel “The Rock” campaign of Johnson and the Under Armor Rock Brand Spotlight UFC Charles Oliveira in the novel campaign
Dwayne Johnson and Under Armor’s Powerhouse Collaboration, Project ROCKreturns with another influential campaign – transient transient UFC legend Charles Oliveira. Initiative, developed in cooperation with Seven bundles marketingfocuses around the newly published Project Rock 8 coachThe shoe designed the results of athletes to a higher level.
The campaign not only shows the evolution of Project Rock footwear, but also emphasizes Oliveira’s inspiring journey. Known all over the world as Former UFC Lightweight master and very respected Brazilian black belt jiu-jitsuOliveira embodies the Rock Rock Ethos of Resilience, Disciple and Brentless Drive project.
. Project Rock 8Described as “the most sophisticated and versatile brand trainer, it was designed for precision and durability, providing athletes at all levels, it can cross boundaries and train without compromise. According to Project Rock, shoes balanced comfort, performance and innovation, which makes him the final companion of high -intensity training.
Oliveira’s involvement adds an genuine combat sports advantage to the campaign. Thanks to its history about overcoming failures and strengthening his place among the UFC elites, the Brazilian star reflects the long -time Mantra of Johnson “strenuous work, without excuses and training with intention. “
The novel campaign is also supported by the exclusive video content, where Oliveira He shares how Project Rock is in line with his training philosophy and what drives him to the octopus and outside. Fans perceive him not only as a fierce competitor, but also as a symbol of perseverance – central quality for mixed martial arts and DNA Project Rock.
For Dwayne, Johnson Project Rock has always been more than footwear and clothing – it is about creating a reinforcement movement. Cooperation with Oliveira additionally extends the scope of Project Rock to the global MMA community, inspiring both warriors and everyday athletes.
Project rock 8 is now available Official website of Under Armor And choose retail outlets around the world.
Key results:
- Project Rock 8 is the latest evolution of the Project Rock training shoes.
- Charles Oliveira, former UFC master, campaign campaign.
- Developed in cooperation with Seven Bucks Marketing, the campaign strengthens the Mission of Tough Work Project Rock, training based on the goal and strengthening the position of athletes.
- The exclusive video content of Oliveira will be introduced with the campaign.
Because the star of Oliveira is still growing as part of the global base of UFC and MMA fans, this partnership is an excellent synergy of sports performance, authenticity and brand history.
diegolopesmma on InstagramUFC lightweight newcomer Diego Lopes has spoken about the logistics of his move up to face Charles Oliveira for the BMF title.
In the main event of UFC 335, Charles Oliveira will defend the BMF title against Diego Lopes. We all know Lopes to be an entertaining fighter to watch in the cage but after twice failing to take the featherweight belt from Alexander Volkanovski, he's ready for a new challenge.
RELATED: Diego Lopes expecting a war against Charles Oliveira at UFC 335: ‘Let's see who goes down first'
Charles Oliveira, of course, is a seasoned lightweight veteran, a former champion, and someone who will be looking to take advantage of any rust Diego Lopes may have in this new weight class.
In a recent interview, though, Diego Lopes discussed how he plans to adapt to his new surroundings.
Diego Lopes discusses his lightweight switch
“Height-wise, I don't feel bad,†Lopes told Hablemos MMA in Spanish. “I think I'm one of the tallest fighters in the division. I think out of all the top-five fighters, I'm the same height or taller. I think Pimblett is the only one bigger than me height-wise and weight-wise, but I still need to adapt, and I don't think it will be a problem.â€
“I'll give you an interesting stat: my nutritionist and I did an evaluation of how much the top lightweights were bouncing back in weight the day of the fight,†Lopes said. “My decision to move up to 155 was not just, ‘I'm moving up. That's it.' No. So from the champion to the top five, they bounce up around 180 to 172 pounds. That's normally what they're bouncing to. I've been adapting my weight for 155 for some time now.
“In my last fight, and this you'll find interesting: for my last fight, on fight day, I weighed in at 175. So if you think about it, I'm already about average. Obviously, that was in the morning, and I was swollen, and after going to the bathroom and training, I was at 170, 171. So it wasn't too bad, and keep in mind I made a camp for 145 pounds. Now, imagine at 155, I think I'll be good.â€
“We'll see what happens,†Lopes said. “I want to see how my body responds at 155. I want to see how I adapt at 155. This is the first time I'm doing a camp for 155. I'm heavier, and I'm just doing more. I've never lifted weights in my life, and now I'm lifting weights twice a week. I'm also taking supplements; I'm taking creatine, and I'm heavier. So let's see how my body responds. I think Charles is the perfect test to see if I belong at 155.â€
Quotes via MMA Junkie
Do you expect Lopes to do well at 155 pounds? Let us know your thoughts in the comments below, BJPENN Nation!
This article appeared first on BJPENN.COM
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