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Dwayne Johnson’s Project Rock Teams with the Star UFC Charles Oliveira for the novel “The Rock” campaign of Johnson and the Under Armor Rock Brand Spotlight UFC Charles Oliveira in the novel campaign

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Dwayne Johnson and Under Armor’s Powerhouse Collaboration, Project ROCKreturns with another influential campaign – transient transient UFC legend Charles Oliveira. Initiative, developed in cooperation with Seven bundles marketingfocuses around the newly published Project Rock 8 coachThe shoe designed the results of athletes to a higher level.

The campaign not only shows the evolution of Project Rock footwear, but also emphasizes Oliveira’s inspiring journey. Known all over the world as Former UFC Lightweight master and very respected Brazilian black belt jiu-jitsuOliveira embodies the Rock Rock Ethos of Resilience, Disciple and Brentless Drive project.

. Project Rock 8Described as “the most sophisticated and versatile brand trainer, it was designed for precision and durability, providing athletes at all levels, it can cross boundaries and train without compromise. According to Project Rock, shoes balanced comfort, performance and innovation, which makes him the final companion of high -intensity training.

Oliveira’s involvement adds an genuine combat sports advantage to the campaign. Thanks to its history about overcoming failures and strengthening his place among the UFC elites, the Brazilian star reflects the long -time Mantra of Johnson “strenuous work, without excuses and training with intention. “

The novel campaign is also supported by the exclusive video content, where Oliveira He shares how Project Rock is in line with his training philosophy and what drives him to the octopus and outside. Fans perceive him not only as a fierce competitor, but also as a symbol of perseverance – central quality for mixed martial arts and DNA Project Rock.

For Dwayne, Johnson Project Rock has always been more than footwear and clothing – it is about creating a reinforcement movement. Cooperation with Oliveira additionally extends the scope of Project Rock to the global MMA community, inspiring both warriors and everyday athletes.

Project rock 8 is now available Official website of Under Armor And choose retail outlets around the world.

Key results:

  • Project Rock 8 is the latest evolution of the Project Rock training shoes.
  • Charles Oliveira, former UFC master, campaign campaign.
  • Developed in cooperation with Seven Bucks Marketing, the campaign strengthens the Mission of Tough Work Project Rock, training based on the goal and strengthening the position of athletes.
  • The exclusive video content of Oliveira will be introduced with the campaign.

Because the star of Oliveira is still growing as part of the global base of UFC and MMA fans, this partnership is an excellent synergy of sports performance, authenticity and brand history.

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Shavkat Rakhmonov on fighting Ian Machado Garry injured: ‘Khabib or Islam Makhachev, they definitely would’ve refused’

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Shavkat Rakhmonov on fighting Ian Machado Garry injured: ‘Khabib or Islam Makhachev, they definitely would’ve refused’

Shavkat Rakhmonov hasn't competed since defeating Ian Machado Garry, essentially on one leg, after dealing with knee injuries for nearly two years.

Rakhmonov was slated to fight then-champ Belal Muhammad at UFC 310 in December 2024, but Muhammd withdrew due to injury. Rakhmonov, despite having a miniscus and ACL injury, remained on the card and faced Machado Garry in a No. 1 contender fight, winning a competitive decision.

In a rare interview, Rakhmonov discusses his injuries, and decision making, while also taking a shot at Khabib Nurmagomedov and current welterweight champ Islam Makhachev.

“Well that's my problem, I couldn't fight,†Rakhmonov told Alf Global. “If I had fought, I could've become champion, but that's how it turned out. I was injured. What can I do? We are only human. We are bound to make plenty of mistakes. …

“I actually shouldn't even have fought Ian Garry at all. With injuries like that, I shouldn't have fought at all, I just took a risk. That's the Kazakh way. Kazakhs are very daring. They're not afraid. If it had been some other Dagestani fighter like Khabib or Islam Makhachev, they definitely would've refused.â€

Rakhmonov put over Machado Garry as a great and well-rounded fighter, but obviously believes had he been healthy, it would've been a victory by a wider margin.

“I already had an injury going into the Ian Garry fight,†Rakhmonov explained. “I stepped in, I hadn't fought for a year, I wanted to fight. Even before that, I had health problems, too, and it turned out there were only two weeks left before the Ian Garry fight.

“That old injury was still bothering me a lot. My leg was swollen. And when he was striking me, it was probably because I completely lacked a ligament. I couldn't really feel that strike, in general.â€

Rakhmonov was on the road to a return to the octagon before re-injuring his knee again that has kept him out of action another full year. “Nomad†is 19-0, including a 7-0 run in the UFC — stopping the likes of Stephen Thompson, Geoff Neal and Neil Magny.

Makhachev had recently said prior to his UFC 330 title defense against Machado Garry that he doesn't believe Rakhmonov will fight again after the injuries he has sustained. He hopes to return to action in 2027, but Rakhmonov would be lying if he said it's 100 percent he'll return to the UFC.

““Time will tell,†Rakhmonov said. “It's too early to say anything yet. I'll do my best to come back and win the title. Time will reveal everything.â€

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‘If I fight him right now, I beat him’: Ian Machado Garry on loss to Islam Makhachev, when he wants to return

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‘If I fight him right now, I beat him’: Ian Machado Garry on loss to Islam Makhachev, when he wants to return

Ian Machado Garry is keeping his head held extremely high following UFC 330, and his loss to Islam Makhachev.

Machado Garry lost a competitive decision to the top pound-for-pound fighter in the world in August, and ahead of Katie Taylor's final fight at Croke Park in Ireland, Machado Garry discussed his feelings about the fight with Makhachev.

“Proud, happy, proud of me and my team, my preparation, everything we did,†Machado Garry told DAZN. “Obviously, annoyed by the result, that's the fight game. We get back on the horse, we go again. Because I've got 10 years in this sport to be at the highest level, fight the baddest men in the world, beat them, and prove that I'm one of the baddest men walking the planet.â€

Machado Garry's performance drew criticism from UFC CEO Dana White for his lack of fire in terms of trying to hurt Makhachev, electing to show, perhaps, too much resppect for the welterweight champion.

Regardless, “The Future†feels if they ran it back — literally, anytime — he would be the one walking out of the octagon as the champion.

“I definitely think the biggest thing I could've done was a bit more volume,†Machado Garry said. “A bit more me, a bit more kicks, more venom in the shots to the head. But at the end of the day, when you're stood in front of a man who has been able to beat everyone he's stood in front of, it's difficult to maneuver that.

“But I feel like if I fight him right now, I beat him. I have so much confidence in myself, so much confidence in my team and the preparation that we do. I just want to get back in there tomorrow and do it all over again.â€

In regards to when Machado Garry would like to return to action in the stacked welterweight division and keep his name in the championship hunt, he says he's just waiting on that phone to ring.

“As soon as physically possible,†Machado Garry said. “Anyone, anywhere, anytime, go back in there, prove I'm one of the baddest men on the planet. Don't stop.â€

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UFC Paris main event winner Salahdine Parnasse calls Max Holloway ‘my dream fight’

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UFC Paris main event winner Salahdine Parnasse calls Max Holloway ‘my dream fight’

Salahdine Parnasse scratched another goal off of his list after securing his first UFC win Saturday in his home country, and he believes he's already in reach of another major milestine.

The former two-division KSW champion showed why he was a prized signing as he needed a little more than half a round to score a vicious knockout over longtime lightweight contender Dan Hooker in the UFC Paris main event.

In his post-fight interview, Parnasse celebrated by calling for a fight with Max Holloway.

“I'm ready for the next fight, top 5,†Parnasse said via a French translator. “My dream fight is Max Holloway. Max Holloway is the legend. Big respect, Max Holloway, my dream fight is Max Holloway. … I'm ready for Max Holloway or top 5, UFC, I'm ready.â€

Holloway is coming off of a win over longtime rival Conor McGregor at UFC 329, though the bout was widely considered a disappointment due to McGregor suffering a fight-ending knee injury that led to a stoppage in just 69 seconds. “Blessed†appears to be biding his time as the top names in the lightweight division are sorted, so his schedule might not line up with Parnasse's in the near future.

“He's a very well-conditioned guy,†Parnasse said. “He was the champion, ‘BMF' champion. It's always been a dream just to see who's better conditioned, me or him.â€

Parnasse has now won six straight fights and 11 of his past 12, and he's no stranger to marquee matchups having competed in multiple championship bouts at 155 and 145 pounds during a successful stint with KSW. Now that he's in a new promotion, his goal remains the same.

“I'm going after the belt,†Parnasse said. “I want to go step by step and keep moving up the division and I want to be the best in the world.â€

Asked for a timetable for a title fight, Parnasse offered a guess.

“We'll see, I hope maybe my third fight,†Parnasse said. “We'll see.â€

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