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Dana Whites 2026 Promotion of WBC After Rejecting Boxing Bodies in 2025

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"Dana White's 2026 Promotion of WBC After Rejecting Boxing Bodies in 2025"

Dana White is making Zuffa Boxing U-turns left, right and center, with the promotion now openly advertising a WBC world champion after previously refusing to work with boxing’s established sanctioning bodies or even name their titles.

World Boxing News has followed White’s changing position since he outlined plans to replace the traditional championship structure with Zuffa’s own belts.

The latest development came with the signing of Carlos Adames, who was proudly introduced as the “WBC World Middleweight Champion.”

For most boxing promoters, that would be perfectly normal. For Zuffa, it represents another significant change in direction.

The First Zuffa U-Turn

White originally declared he had no interest in working with the WBA, WBC, IBF or WBO.

In February 2026, he reinforced that position, insisting he would do his own thing rather than conduct business with the sanctioning bodies.

Zuffa then crowned its first champion in March when Jai Opetaia defeated Brandon Glanton for the inaugural cruiserweight belt.

However, White subsequently softened his stance, confirming that Zuffa could work with established organizations on a case-by-case basis.

By August, Zuffa Boxing 10 in Dublin featured Aaron McKenna winning the vacant IBF middleweight title.

White’s original refusal had already become a compromise.

Now Zuffa Names the WBC

The second U-turn is even more interesting because WBN documented Zuffa’s reluctance to identify established world titles throughout August.

When Noel Mikaelian was announced as Opetaia’s opponent, Zuffa described the reigning WBC cruiserweight champion simply as a “two-time world champion.”

The promotion also avoided naming the IBF in McKenna’s title fight announcement, while Ryan Garcia vs Conor Benn was promoted around a world championship without identifying the WBC.

The analysis was that Zuffa could gradually build recognition for its own championship by describing every titleholder simply as a world champion, without emphasizing which organization awarded the belt.

Carlos Adames in Zuffa Boxing's official signing announcement, with his WBC world middleweight champion designation highlighted

Now, just two months later, Zuffa is prominently displaying the WBC name alongside Adames.

When questioned about the change, White said it was not a matter of “having or not having a relationship” with the organization, before shifting his attention to Zuffa’s middleweight division.

That is a considerable departure from the original message.

The Business Model Changes

There are also signs that Zuffa’s wider business strategy is moving closer to conventional boxing promotion.

Zuffa has signed Adames and WBO middleweight champion Denzel Bentley, while allowing fighters to compete for traditional championships.

Those developments suggest a more flexible approach than the original vision of operating independently of boxing’s established organizations, although Zuffa has not abandoned its own championship structure.

White’s Next Move

White is entitled to change his approach, particularly if it helps Zuffa secure bigger fights and stronger signings.

However, the contrast with his original position is becoming increasingly stark.

First, Zuffa would not work with sanctioning bodies. Then it would consider them case by case. Now it is openly using the WBC name to promote a world champion.

The changes also put the value of Zuffa’s newly created belts under scrutiny compared with established world championships that have decades of history and recognition.

Nothing confirms that White intends to abandon his own championship system, but the repeated changes suggest his original hard-line approach has become increasingly difficult to maintain.

For a promotion that arrived promising to do things differently, Zuffa is beginning to look remarkably familiar.


About the Author

Phil Jay is the Editor-in-Chief of World Boxing News (WBN), a BWAA-acknowledged boxing news website founded in 2010. A veteran boxing reporter with 16 years of experience, he has interviewed world champions, broken international exclusives, and reported ringside from major events. His work is published worldwide through WBN and distributed on platforms including Apple News.

Read Phil Jay’s full bio and latest stories.

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Naoya Inoue Receives Title Shot Opportunity in New Division After Champions Fifth Consecutive Stoppage

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"Naoya Inoue Receives Title Shot Opportunity in New Division After Champion's Fifth Consecutive Stoppage"

Naoya Inoue is eyeing up a move into the featherweight division, with each of the reigning 126lb champions seemingly keen to secure a lucrative shot at the pound-for-pound king. Now, after scoring a fifth consecutive win inside of the distance, one featherweight ruler has publicly called for a clash with the Japanese sensation.

Inoue has issued a March deadline to Jesse ‘Bam’ Rodriguez as hype around their potential match-up continues to first build and then be dampened by a possible collapse, as Rodriguez toys with the idea of remaining at bantamweight or challenging for the undisputed super-bantamweight throne.

Regardless, it is believed that Inoue will make his move into the featherweight division next year, with current world champions; Angelo Leo (IBF), Bruce Carrington (WBC), Brandon Figueroa (WBA) and Rafael Espinoza (WBO), each jostling to be selected as the man that Inoue wishes to challenge.

On Saturday, Espinoza managed a fifth straight knockout win in as many outings since becoming a world champion and during the aftermath of his victory over Ricardo Blandon, ‘Divino’ unveiled his plans to either unify or take on Inoue, on the DAZN broadcast.

“The truth is, I want to unify. I want a unification fight. I want to be able to say I’m the best featherweight, and also wait for that big fight with Inoue. That would be a dream. My biggest dream is to become one of the pound-for-pound best. That’s what I want, and that’s what I’m going to pursue.”

Inoue’s move to featherweight hinges on Rodriguez’s next move, but it is expected that the pair will collide in Marchbefore the Japanese superstar ventures up to what he has declared will be the highest and final weight-class of his career.

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Terence Crawfords Interim Champion Eyes Canelo Showdown After Mbilli Victory

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"Terence Crawford's Interim Champion Eyes Canelo Showdown After Mbilli Victory"

Canelo Alvarez got his hands on the WBC super-middleweight title once again as he dethroned Christian Mbilli on Saturday night, and now the reigning WBC Interim champion has revealed his keenness to take on the Mexican superstar.

Alvarez lost his undisputed title to Terence Crawford last September, whilst Christian Mbilli defended his WBC Interim title in a draw against Lester Martinez in the co-main event.

When Crawford retired from the sport and relinquished his titles, Mbilli was elevated to full world champion and an immediate target was placed on his back, with Canelo eager to regain his title – which he did with a unanimous decision win on Saturday.

Meanwhile, Martinez – who is trained by Crawford coach Brian McIntyre and has sparred the pound-for-pound great on many occasions – has since been named as the WBC Interim champion and has defended that belt with triumphs over Immanuwel Aleem and Luka Plantic during 2026.

Following Canelo’s win over Mbilli, Martinez told Izquierdazo Boxeo that it is his ‘dream’ to take on the four-division world champion in a bid for the full WBC super-middleweight crown.

“My dream now is to fight Canelo because he is the champion.”

Alvarez is believed to have one fight left on his deal with Riyadh Season and is already being linked to a return to action in the spring.

Whilst Martinez will hope to soon be mandated as Alvarez’s opponent, David Benavidez famously had no such luck when pursuing a showdown with Canelo whilst he reigned as the WBC Interim titleholder.

Instead, Canelo is hoping to secure a mammoth rematch with Crawforddespite the American’s retirement.

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Exploring Who Can Challenge Canelo Alvarez at 168: Beyond Terence Crawford

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"Exploring Who Can Challenge Canelo Alvarez at 168: Beyond Terence Crawford"

On Halloween night, Canelo Alvarez defeated Christian Mbilli to become a three-time super-middleweight world champion, and now the question is: outside of Terence Crawford, can any other boxer defeat Canelo at 168?

When Christian Mbilli entered the ring to face Canelo Alvarez, a reasonable number of boxing pundits thought Mbilli was going to pull off the upset. Alvarez has a history of stamina issues, and many assumed Mbilli could take advantage.

The idea was for Mbilli to overwhelm Canelo with his high-volume punching, wear him down, take over in the later rounds, and win a close decision. Unfortunately for Mbilli, the bout didn’t go that way.

Canelo Alvarez was able to dictate the range and the pace of the fight. Canelo’s defense was sharp, his stamina was good, and on offense he dominated the action with skillful counterpunching and pinpoint accuracy.

Mbilli fought the wrong type of fight, as most of the bout took place at mid-range as opposed to close quarters. Mbilli gave Canelo too much respect, and on multiple occasions he looked confused.

Christian Mbilli was severely outclassed, and because of that, the fight looked like a glorified sparring session. As a result of the bout, Canelo Alvarez (64-3-2, 39 KOs) is the new WBC super-middleweight world champion.

The sport of boxing is based on levels, and on the night of October 31st, Canelo Alvarez proved he was levels above Christian Mbilli. Now fight fans are wondering: are any of the current top super-middleweights close to being on Canelo’s level?

Terence “Bud” Crawford defeated Canelo Alvarez with his skill set and his ring IQ. None of the top super-middleweights have a skill set compatible with Crawford’s, and none of them come close to Crawford when it comes to ring intelligence.

With that being said, one would ask, outside of a rematch with Crawford, what would be the ideal fight for Canelo at 168? If Terence Crawford can’t be convinced to come out of retirement, then Hamzah Sheeraz is probably the best candidate.

The former WBO world champion Hamzah Sheeraz is a 6-foot-3-inch super-middleweight who is skilled, and he can effectively fight from long range. On Halloween night, Sheeraz was ringside analyzing the fight.

Back in July 2025, Hamzah Sheeraz looked sharp as he stopped Edgar Berlanga in the 5th round. A year later, Sheeraz had a lackluster performance, as he scored a majority decision victory over Simon Zachenhuber.

Now Hamzah Sheeraz (24-0-1, 19 KOs) appears to be the frontrunner in regards to facing Canelo in 2027. If Sheeraz doesn’t get the match, then Canelo may choose to fight one of the other champions at 168.

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