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Dana White Aims to Build UFC Future Around Conor Benns Rising Star Power

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"Dana White Aims to Build UFC Future Around Conor Benn's Rising Star Power"
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Now Benn has returned to 147 pounds after four years away from the division and received an undeserved WBC title shot against Ryan Garcia. White nevertheless sees qualities in the British challenger that go far beyond Saturday night.

“Tell me something in the history of the world where trillions of dollars in revenue have been generated, yet at the end of the day there’s nothing there? That’s been boxing,” White told DAZN Boxing. “Now I’m going to turn boxing into a business. And when you create a business or build a business or invest in a business, you have to have people that you can invest in. Who can you build a business around? Everything that I have seen from Conor Benn, he’s a guy you can build a business around. Disciplined, hardworking, gets the business side and the boxing side. Works hard on both ends. He’s one of the most unique fighters I’ve ever met.”

Discipline and professionalism make Benn easier to promote, but neither quality tells us how he beats the best fighters. A boxing business eventually needs victories that hold up under scrutiny. Benn’s record does not provide many of those.

His plan is to move to 160 pounds after facing Ryan. That division offers even fewer safe places to hide. Benn might have a chance against an arguably weaker champion such as Aaron McKenna. Put him in with Carlos Adames, Yoenli Hernandez or even 43-year-old Erislandy Lara, and the outcome probably won’t be pleasant.

The sensible business strategy would be to avoid those matchups. Zuffa can direct him toward vulnerable titleholders, vacant belts, and secondary sanctioning body hardware.

A third Eubank fight is almost a given if Zuffa wants a profitable matchup Benn can win without being exposed. Eubank is 36, nearing 37 and far removed from his best years. The rivalry already sells in Britain, while Eubank offers less danger than Adames, Hernandez or Lara. It is exactly the kind of recycled grudge match that can produce revenue while keeping Benn away from the strongest middleweights.

That approach would make Benn a useful house fighter. He trains hard, handles promotional duties, and gives White the cooperation required to keep Zuffa’s brand at the front of the production. Those traits may be more valuable to a promoter than the ability to defeat every elite opponent.

Careful opponent selection can also create entertaining matchups by pairing Benn with aggressive fighters who lack the skill or durability to punish his defensive flaws. The fights would look dangerous to casual viewers while remaining manageable for Benn. Modern boxing offers plenty of ways to market someone as a champion without requiring him to beat the strongest fighter in the division.

British fans may continue watching in large numbers because Benn has a famous surname and knows how to sell a grudge. American viewers couldn’t care less that his father is Nigel Benn. Most younger fans in the United States have no idea who Nigel is. He fought in another era, primarily in Britain, long before DAZN made British boxing easily available to an American audience.

Benn can become a commercial attraction with protective matchmaking. White is talking as if he has found a transformational star. The distinction is enormous.

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Bob Arum Comments on Zuffa Boxings Position as Saudis Scale Back Involvement

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Bob Arum Comments on Zuffa Boxing's Position as Saudis Scale Back Involvement

Top Rank promoter Bob Arum is back on the scene with a new knee! And now that he’s getting around again, he was able to catch up with Fight Hub TV to give his perspective on what’s been going on in the boxing business as of late, particularly as it pertains to Zuffa Boxing who appear to be in a state of flux. Check out what he had to say below!

Arum on Zuffa’s place in boxing landscape

“When you look at Zuffa, they are hoping to do what they’re doing with Saudi money and the Saudis have poured a lot of money into the sport and for a while were backing Zuffa, so Zuffa felt emboldened to offer big [money] to good fighters like Shakur Stevenson. Now, apparently the Saudis, Turki and Sela have gotten the word from up high in Saudi Arabia, ‘hey, this money is not going to be unlimited, you’ve got to cut down,’ or there’s no money — I don’t know what they’ve told them.

“So the Saudis are clearly pulling back and who knows if they’re going to be involved in boxing after this year. They’ve already, apparently, sold Ring Magazine to DAZN. So, if the Saudi money isn’t there, Zuffa is not going to spend its own money to promote fights because they have announced to their shareholders that they would not do that. And if they start doing it, then they leave themselves open to a major shareholder suit.

“So, again, we have to see what’s going to happen. There’s no animosity, people are doing what they feel is best for them and that’s business. How this all turns out, we’re going to have to see next year and the years after that.”

On whether he thinks Zuffa has done a good job thus far

“What does it mean to have done a good job? If somebody gave me a barrel of money to put on fights, would I be doing a good job? Sure. But anybody would be doing a good job. I mean, give Oscar this kind of money, give Eddie this kind of money.

“So it’s not a question of a good job, the question is can they make matches having a limited budget that is limited by the financial viability of the fight, not what somebody from the outside is pouring into it. That’s doing a big, good job — making it work for them, for the public, for the fighters without the fighters outside help putting in all this money without any way to get it back.”

On Shakur splitting with Zuffa before one fight together

“Once they realized there was no money coming from the Saudis to fund a $15M fight deal, then what do you do? If you can get out of that contract, you get out of it. Did they get out, did it cost them any money to get out? I don’t know. But, again, to pay Shakur $15M…financially it’s not viable. So, it is what it is. And once the Saudis really left the message that they got the word from The Boss that this unlimited tap is going to stop, it was bound to happen.”

On the Shakur vs Devin fight falling apart

“The fight fell apart, but essentially it fell apart is because DAZN had promised [Devin] Haney a certain amount of money, Zuffa had promised Shakur a certain amount of money, and it wasn’t a match because that money didn’t exist in the fight that they would have…Would the fight have justified the money being put up? Because otherwise nobody wants to break their ass doing a fight, promoting a fight, and ending up facing an absolute possibility that you’re going to lose money.”

On his prediction for the business once the Saudi money evaporates

“Looking at the past when this happened, and in boxing it happens all the time, the market then settles and fighters fight for what’s available and we get some very good fights that still go on and life continues. But how it’s going to come out after this, where we had so much money being put into the sport not existing, how is the sport going to continue? It’s going to continue, but how is it going to continue, I don’t know.

“Remember, [Al] Haymon came in when he had that deal with the mutual fund with hundreds of millions of dollars, and all he accomplished was pissing it away. So, again, I have the experience and I’ve been around enough not to say definitively what’s going to happen because I don’t know like nobody else does. I have an idea but again, it’s just an idea and not worth talking about. All I know is that the sport will continue, there will be great fights being made. How everybody will be compensated remains to be seen but that’s in the future.“

On Ryan Garcia saying he’s going to fight Floyd Mayweather for the WBC title

“Will people be interested in it? I don’t know. I know Floyd [Mayweather] needs the money ‘cause he’s pissed away tons of the money that he made. I mean, he blames Haymon for that, he blames this for that, but ultimately I blame him for pissing it away. Will Garcia vs Mayweather generate money? Will it generate enough money to satisfy these guys? I don’t know. I think there will be limited interest in a fight where you have a young guy at the peak of his boxing prowess fighting an old man, which Mayweather has now become.”

On the Eddie Hearn vs Dana White beef over promoting Fury vs AJ, and Hearn insisting White can’t be involved

“Well, that’s right. Eddie [Hearn] is correct. Frank [Warren] and I have a contract with [Tyson] FuryEddie has a contract with [Anthony] Joshua. Dana has a contract with nobody. But if Dana wanted to be involved with the fight, be my guest. I mean, the money is the money. The Saudis are putting up the bulk of the money in that fight. They’ll do a good gate, get back some of it. But again, what do I care? What should anybody care?”

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Bob Arum Comments on Zuffa Boxings Current Position as Saudis Withdraw Support

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Bob Arum Comments on Zuffa Boxing's Current Position as Saudis Withdraw Support

Top Rank promoter Bob Arum is back on the scene with a new knee! And now that he’s getting around again, he was able to catch up with Fight Hub TV to give his perspective on what’s been going on in the boxing business as of late, particularly as it pertains to Zuffa Boxing who appear to be in a state of flux. Check out what he had to say below!

Arum on Zuffa’s place in boxing landscape

“When you look at Zuffa, they are hoping to do what they’re doing with Saudi money and the Saudis have poured a lot of money into the sport and for a while were backing Zuffa, so Zuffa felt emboldened to offer big [money] to good fighters like Shakur Stevenson. Now, apparently the Saudis, Turki and Sela have gotten the word from up high in Saudi Arabia, ‘hey, this money is not going to be unlimited, you’ve got to cut down,’ or there’s no money — I don’t know what they’ve told them.

“So the Saudis are clearly pulling back and who knows if they’re going to be involved in boxing after this year. They’ve already, apparently, sold Ring Magazine to DAZN. So, if the Saudi money isn’t there, Zuffa is not going to spend its own money to promote fights because they have announced to their shareholders that they would not do that. And if they start doing it, then they leave themselves open to a major shareholder suit.

“So, again, we have to see what’s going to happen. There’s no animosity, people are doing what they feel is best for them and that’s business. How this all turns out, we’re going to have to see next year and the years after that.”

On whether he thinks Zuffa has done a good job thus far

“What does it mean to have done a good job? If somebody gave me a barrel of money to put on fights, would I be doing a good job? Sure. But anybody would be doing a good job. I mean, give Oscar this kind of money, give Eddie this kind of money.

“So it’s not a question of a good job, the question is can they make matches having a limited budget that is limited by the financial viability of the fight, not what somebody from the outside is pouring into it. That’s doing a big, good job — making it work for them, for the public, for the fighters without the fighters outside help putting in all this money without any way to get it back.”

On Shakur splitting with Zuffa before one fight together

“Once they realized there was no money coming from the Saudis to fund a $15M fight deal, then what do you do? If you can get out of that contract, you get out of it. Did they get out, did it cost them any money to get out? I don’t know. But, again, to pay Shakur $15M…financially it’s not viable. So, it is what it is. And once the Saudis really left the message that they got the word from The Boss that this unlimited tap is going to stop, it was bound to happen.”

On the Shakur vs Devin fight falling apart

“The fight fell apart, but essentially it fell apart is because DAZN had promised [Devin] Haney a certain amount of money, Zuffa had promised Shakur a certain amount of money, and it wasn’t a match because that money didn’t exist in the fight that they would have…Would the fight have justified the money being put up? Because otherwise nobody wants to break their ass doing a fight, promoting a fight, and ending up facing an absolute possibility that you’re going to lose money.”

On his prediction for the business once the Saudi money evaporates

“Looking at the past when this happened, and in boxing it happens all the time, the market then settles and fighters fight for what’s available and we get some very good fights that still go on and life continues. But how it’s going to come out after this, where we had so much money being put into the sport not existing, how is the sport going to continue? It’s going to continue, but how is it going to continue, I don’t know.

“Remember, [Al] Haymon came in when he had that deal with the mutual fund with hundreds of millions of dollars, and all he accomplished was pissing it away. So, again, I have the experience and I’ve been around enough not to say definitively what’s going to happen because I don’t know like nobody else does. I have an idea but again, it’s just an idea and not worth talking about. All I know is that the sport will continue, there will be great fights being made. How everybody will be compensated remains to be seen but that’s in the future.“

On Ryan Garcia saying he’s going to fight Floyd Mayweather for the WBC title

“Will people be interested in it? I don’t know. I know Floyd [Mayweather] needs the money ‘cause he’s pissed away tons of the money that he made. I mean, he blames Haymon for that, he blames this for that, but ultimately I blame him for pissing it away. Will Garcia vs Mayweather generate money? Will it generate enough money to satisfy these guys? I don’t know. I think there will be limited interest in a fight where you have a young guy at the peak of his boxing prowess fighting an old man, which Mayweather has now become.”

On the Eddie Hearn vs Dana White beef over promoting Fury vs AJ, and Hearn insisting White can’t be involved

“Well, that’s right. Eddie [Hearn] is correct. Frank [Warren] and I have a contract with [Tyson] FuryEddie has a contract with [Anthony] Joshua. Dana has a contract with nobody. But if Dana wanted to be involved with the fight, be my guest. I mean, the money is the money. The Saudis are putting up the bulk of the money in that fight. They’ll do a good gate, get back some of it. But again, what do I care? What should anybody care?”

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Boxing

Devin Haney and Liam Paro Unification Fight Agreed to Take Place by Years End

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"Devin Haney and Liam Paro Unification Fight Agreed to Take Place by Year’s End"

Mike Coppinger reports that welterweight champions Devin Haney and Liam Paro have agreed to meet in a WBO/IBF unification on U.S. soil by year’s end, ending “The Dream’s” long and often deeply stupid search for his first welterweight title challenger.

Mike does Just Say Things sometimes, especially recentlybut this seems more concrete than his usual “X vs Y is possible” schtick so I figured it was worth sharing.

Recent revelations after Stevenson’s departure from Zuffa suggest that the former Olympian’s excessive financial demands played a big part in ending things, but Haney didn’t exactly come out of it looking rosy. That said, credit for facing arguably the best of his remaining options.

Paro (28-1, 16 KO) braved enemy territory to upset the then-unstoppable Subriel Matias for the IBF super lightweight belt in 2024, then narrowly fell to Hitchins in his inaugural defense. He’s done quite well for himself since moving up to 147, handing David Papot his first loss before grinding his way past reigning champ Lewis Crocker. Credit to him as well; his willingness to make concessions and welcome unfriendly styles stick out in the modern diva era.

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