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“We didn’t really make any money on Devin Haney, but that’s OK,” Hearn told Fighthype. “We lost a little. We earned a little. We built him for this position.”
When a promoter like Hearn, who has been Haney’s biggest cheerleader in the past, starts talking about “losing a little” and “overpaying,” it’s a clear sign that market value and actual revenue are out of sync.
Hearn essentially argues that while Haney gained name recognition, he never became a self-sustaining financial engine. The cost of his handbags combined with promotional expenses apparently outweighed the ticket sales and DAZN subscriptions he brought in.
“I’m not prepared to lose a few million by labeling Devin Haney,” Hearn said.
Hearn explained that signing Haney was still critical at the time, especially as a teenage American player with upside, but the numbers behind the performances did not fully reflect the results. He said Matchroom had “paid through the nose” to bring in Haney and push him forward, even if the reward was not immediate.
That experience now shapes his approach to Haney as an opponent or headliner. Hearn made it clear that he was no longer willing to accept losses just to add a recognizable name to his business card.
He compared this to promoters who may still be in the build-up phase, pointing to situations where companies are willing to take short-term financial hits.
“Others do. They may lose a few million, there is nothing wrong with that because they are building their squad,” Hearn said. “I’ve been in this position before. I’m not in this position anymore.”
Haney has yet managed to secure substantial paydays, including appearances at Saudi-backed events and on high-profile US cards, and Hearn admitted that the player and his father Bill have handled their business well. However, from the promoter’s point of view, the calculation has changed.
If the biggest sports promoter claims that he will not put a fighter in the fight of the evening because he will lose $2 million, it is difficult to deny that this fighter is a real “draw”. This suggests that Haney’s status was partly due to high guarantees rather than organic fan demand.
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“I want to fight so bad to fight 😩 I feel even more now that I have the belt. CHAMPION wants to fight. SOMEONE RUNS THE SCRAP” said Ryan Garcia on X.
Ryan probably talks a lot so as not to get stuck in a mandatory defense that pays a pittance. By demanding Conor Benn or celebrity rematches, he forces the hand of his promoters.
The reality is that Ryan holds the WBC belt, but the division is currently a waiting game. If someone like Turki Alalshikh doesn’t find Benn worth the investment despite his struggles with Regis Prograis, Ryan could be in for a close fight, which he definitely doesn’t want.
If Ryan had a “fight anyone, anywhere” mentality, he wouldn’t be in this situation. “Sugar Ray Robinson” would have already signed a contract to fight the most perilous guy available to prove his point.
Ryan’s current situation is a perfect example of a player falling into the trap of his own financial expectations. Because he has such a huge fan base, he feels like he can’t make a “normal” title defense if it wasn’t a blockbuster event.
It’s telling that Ryan’s interest in Benn increased right after Benn appeared to be the one to beat against Regis Prograis on April 11. It’s a business-first attitude. He is looking for the highest payout with the least technical risk.
Rejecting Rolly Romero as an option but going after the guy whose eyes the 37-year-old Prograis just slashed, Ryan shows his hand. He wants a name he thinks he can easily beat.
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