Boxing
Boxing sells cultures, not fighters
Published
12 months agoon
Boxing not only sells fights. Sells identities.
This is not only market skills. It sells stereotypes.
Promoters pack fighters as symbols of whole nations, the entire race, whole cultures. Fans don’t buy a man – they buy a caricature. “Mexican style”. “Slick Black American”. “Eastern Europe machine”. “Irish warrior”. “Asian discipline”.
It is indolent, manipulative and shapes how fighters are perceived, adapted, assessed and even remembered. The BOXING business model works on cultural shortcuts – and costs are real fighters reduced to a fairy tale.
Blood and badge
No stereotype is more armed than the “Mexican style”.
Gennades Golovkin – Kazakh – built his brand around him. He talked about the “Mexican style” as a fight of pressure, the upcoming aggression, taking two blows to land one. Fans loved it. Promoters realized.
But real Mexican legends have never fought one way. Julio César Chávez was a relevant pressure warrior. Juan Manuel Márquez was a counterparting genius. Salvador Sánchez was a sleek boxer. Erik Morales and Marco Antonio Barrera gave war, but also adapted.
There is no one “Mexican style”. This is a marketing invention. However, the fighters are trapped by him. If the Mexican warriors are bright, he is called a runner. If he is not willing to bleed for the crowd, it is called less Mexican, less genuine.
This is not a compliment. It’s a cage.
Art that they would not applaud
For decades, the defensive championship of black American fighters was packed in a different stereotype: “Slick”.
Floyd Mayweather, Pernell Whitaker, James Toney – Masters of Distance, Reflex and defense – were ridiculed as “dull”, “cowards” or “are not fun enough.” The stereotype of the “sleek black American warrior” reduced the genius to negativity.
However, when Vasiliy Lomachenko used the work of the legs and angles, the media praised him as a “matrix”, something he had never seen before. When Whitaker did it many years earlier, he was called a runner. When Mayweather perfected him, he was booed from the arena.
The art was the same. There was no party.
The myth of a cool machine
Golovkin, Usyk, Lomachenko. Their growth was packed as an boost in “Eastern European machines”. Demanding, cool, disciplined. Always in form, never emotionally, built like tanks.
But the machines did not bleed. The machines do not crack. When these warriors lose, excuses are distributed before they throw the next blow. “Just bad night.” “Robbery.” “He will adapt.”
Their individuality is erased. They are reduced to archetypes. And the fans forgive the flaws not because they understand the warrior, but because they bought the myth of the machine.
The weight of the warrior
Every Irish warrior is sold as a “Celtic warrior”. Every British warrior is a “brave boy who will come out on his shield.” Conor McGregor took him to MMA, Michael Conlan for boxing. Ricky Hatton filled the stadiums, being “one of the boys.”
He sells tickets, but stops fighters with a reckless identity. If they try to box wisely, they are called tender. If they protect themselves, they were told that they cheated on the image of a warrior.
This is marketing of skill.
Discipline mask
Asian fighters are rarely sold as units. They are sold as “disciplined”, “polite”, “humble”, “robotically precise”.
Nayya Inoue is praised as a “disciplined monster”, but its brilliance is often formulated as mechanical inevitability, not a innovative genius. Many Pacquiao, before he became a global icon, was sold as a “reckless speed” – a harsh adventurer without nuances – until Freddie Roach changed the narrative. Fighters from Japan, the Philippines and Thailand are often planted as respected machines, not artists.
The stereotype suits them style, humor or individuality. That is why Inoue, despite his dominance, is rarely discussed with the same aura of danger or unpredictability granted to less talented Western fighters.
This is not recognition. This is a reduction.
As sport distorts
These stereotypes not only sell fights – they shape them.
- Mexican, which is booed on the rear foot.
- The black American defense fighter is ridiculed as dull unless he wins a knockout.
- A European warrior who loses is forgiven as “finally man.”
- The Asian warrior who dominates is praised for discipline, not brilliance.
The judges have an impact. The fans are conditioned. Fighters are forced to fight for a stereotype instead of fighting for themselves.
The fans are complicated
Promoters sell stereotypes because fans buy them.
It is easier to chant “Mexican style” than to appreciate the technical nuance. It is easier to reject Whitaker than to study him. It is easier to suggest an “Eastern machine” than to understand man behind gloves. It is easier to flatten Pacquiao or Inoue in the archetypes “disciplined Asian” than to see them as innovative, unpredictable masters.
Boxing fans like to blame promoters and sanction bodies. But they allow this circus, rewarding the caricature instead of craftsmanship.
Fighters, not cartoons
Boxing is richer when the warriors are whole, human, unpacked. When Salvador Sánchez can be remembered not only as a Mexican, but as a genius. When Whitaker can be honored not only sleek, but as one of the greatest defensive minds in history. When Usyk can be seen not as a machine, but as a man who breaks the rhythm and breaks opponents with the artist. When Inoue can be considered not disciplined, but as destructive in a way that no stereotype can explain.
Until then, sport will continue to sell cultures instead of fighters. And fans will buy cartoons instead of masters.
Boxing does not require Mexican style, skillful black Americans, eastern machines or Asian discipline. He needs fighters – a whole, man and unpacked.
Last updated 28/28/2025
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Boxing
Janibek Alimkhanuly Shifts Perspective on Hamzah Sheeraz: A New Dynamic in Boxing
Published
12 hours agoon
September 26, 2026
Janibek Alimkhanuly spent months trying to get Hamzah Sheeraz into the ring. Now that Sheeraz has vacated his WBO super middleweight title, Janibek is asking fans to stop saying the former champion ran from him. That is generous. It also leaves Janibek with less to say about a fight he wanted badly.
He’s not afraid of me. He didn’t run from me. He made his decision based on his own plans. He has his own goals! He’s my brother, and I ask everyone to stop saying he ran from me. He’s a great fighter, and I have nothing but respect for him! @sheeraz_hamzah 🫂 pic.twitter.com/uxZlegqSmH
— Janibek Alimkhanuly (@qazaqstyle) September 26, 2026
Janibek’s tone has changed since the purse bid. He was eager to fight, said money was not his priority, and publicly pushed Sheeraz to accept. Queensberry then bid $1,001,809 to stage the ordered defense, beating Top Rank’s $820,000 offer. Sheeraz’s 75 percent share would have been roughly $751,000. Days later, he gave up the belt.
That sequence deserves a closer look. Queensberry put a serious number on the fight, so the bid itself cannot be dismissed as proof that nobody valued it. But winning the right to promote a title defense means little to fans when the champion vacates before it happens.
Sheeraz has objected to Janibek receiving a mandatory shot after his failed drug test. He is entitled to explain that position. Fans are equally entitled to ask why the issue reached a purse bid before he surrendered the title. Janibek’s post supplies no answer.
Perhaps Janibek sees no benefit in branding Sheeraz a coward. Doing so would also make the opponent he chased sound less valuable. Calling Sheeraz a great fighter preserves the idea that this was an important contest, even after the belt and the fight slipped away.
The respect between them may be sincere. Janibek still gets no Sheeraz fight, and Sheeraz no longer has to defend his title against Janibek. A friendly photo does not change either result.
About the author
Boxing 24/7 Wire
Boxing247.com is an independent boxing news publication covering the sport since 2001. It provides original reporting, fight analysis, schedules, results, and informed coverage of major fighters and events worldwide, backed by more than 25 years of professional boxing journalism.
Boxing
Virginia Confirms Decision to Erase Prichard Colón Loss from Records
Published
12 hours agoon
September 26, 2026
Virginia has given World Boxing News its final answer on whether Prichard Colón’s last professional defeat can still be challenged, bringing an end to WBN’s long fight to have the result annulled and removed from his record.
WBN has pursued the possibility of changing the controversial disqualification defeat to Terrel Williams, with those efforts continuing following Colón’s death at age 33.
Virginia’s Department of Professional and Occupational Regulation previously explained that a decision can only be overturned if there is proven collusion, a scorecard error, or a regulatory violation that affected the result.
WBN pressed Eric Beidel, Communications & Digital Media Manager for the Department of Professional & Occupational Regulation, on whether any avenue remained to challenge the decision.
“And on that final question … as mentioned before, a decision can only be overturned if there is proven collusion, a scorecard error, or a regulatory violation that affected the results,” Beidel graciously responded after providing WBN with transparent answers throughout the investigation.
“In addition, a complaint about a regulatory violation must be filed within three years of the alleged violation.”
The Colón-Williams fight took place on October 17, 2015, meaning that deadline expired years ago.
Virginia Closes Appeal Route
Virginia’s response also addressed whether the result could instead be challenged through an appeal.
“The Administrative Process Act (APA) does create appeal rights to case decisions, but because DPOR never received a complaint in this instance, there was no case or decision that could be appealed under the APA.”
The deadline for filing a complaint about a regulatory violation has expired, while the absence of an original complaint means there is no case decision available to appeal under the APA.
For WBN, Virginia’s response ends a long fight to have the defeat annulled and removed from Colón’s professional record.

WBN’s Fight for Prichard Colón
It is no secret that WBN and Prichard were close before the most tragic night of his career ended all contact and left us on the outside for the years leading up to his death.
That never stopped WBN from reporting on Prichard, campaigning for change and hoping lessons from what happened to him could help prevent another fighter and family from enduring the same tragedy.
Virginia’s final response may end WBN’s attempts to have the result changed, but it does not end our commitment to Prichard.
Prichard Colón will not be forgotten.
WBN will continue to keep his name alive whenever and wherever possible with the WBN Boxer Pageand push to ensure his fight for life and everything that happened in its aftermath are never allowed to simply disappear from boxing’s memory.
This investigation ends here, but Prichard’s story does not.
About the Author
Phil Jay is the Editor-in-Chief of World Boxing News (WBN), a BWAA-acknowledged boxing news website founded in 2010. A veteran boxing reporter with 16 years of experience, he has interviewed world champions, broken international exclusives, and reported ringside from major events. His work is published worldwide through WBN and distributed on platforms including Apple News.
Read Phil Jay’s full bio and latest stories.
Boxing
Terence Crawford Dismisses Ryan Garcias Fight Claims with a Laughter
Published
22 hours agoon
September 25, 2026
Terence Crawford seems to have learned about his supposed December 11 fight with Ryan Garcia the same way everyone else did: by reading Mike Coppinger’s post. His reaction was short enough to say plenty.
“Dam what I miss?” Crawford posted on X after Coppinger named him and Ryan as a possible replacement attraction if Tyson Fury’s fight with Anthony Joshua falls apart.
Dan Rafael joined the replies: “You’re fighting Ryan Garcia Dec 11 apparently 😂”
Crawford answered with laughing emojis and a question: “dam am I? Why I don’t know about this?”
That exchange doesn’t tell us what Coppinger’s sources heard. It does make the idea of a December fight look awfully thin from Crawford’s side. If he’s joking about learning of it online, nobody has given him a date to put on his calendar.
The claim arrived during a strange evening for the Fury–Joshua promotion. Coppinger reported that their December 11 fight in Cardiff could be called off because of unresolved issues, with Crawford against Ryan floated as an alternative. He then raised Tyson Fury against David Benavidez as another possibility. At that point, the proposed replacements began to sound like someone pulling names from different weight classes out of a hat.
You know I’m ready to Turki to run the fade
I’m ready!!!! 👊👊 pic.twitter.com/85sm6uvadb
— RYAN GARCIA (@RyanGarcia) September 26, 2026
Ryan’s situation hardly makes Crawford a simple substitute. Ryan has discussed fighting Isaac Cruz in December, while Crawford announced his retirement last year. Putting them together would require more than clearing a date on a broadcast schedule.
Crawford didn’t explicitly rule out ever fighting Ryan. He laughed at the suggestion that he was already fighting him on December 11. Until the fighters themselves have something firmer to say, that’s the distinction worth keeping.
This shows complete desperation and pure amateurism behind the scenes. When an A-side pound-for-pound star finds out he is supposedly headlining a stadium event in ten weeks by reading social media gossip on his phone, the entire promotion is flying blind.
Promoters and mouthpieces are throwing wild scenarios at the wall, hoping something sticks because the main event is on life support. The real story here is the absolute mess of Tyson Fury against Anthony Joshua. The moment that fight hit contractual trouble over promotional politics, the power brokers panicked. Instead of fixing their heavyweight headache, someone leaked absurd backup options to buy time and control the narrative.
Floating Crawford against Ryan in Cardiff makes zero practical sense. British fight fans bought tickets for a massive domestic clash between two heavyweights who have spent five years posturing. Staging two American box-office draws in a stadium in Wales in the middle of December is total fantasy. On top of that, Crawford retired after conquering Canelo Alvarez and is not sitting around waiting to jump into a two-month training camp.
You do not wake up an elite technician of Crawford’s caliber and demand he cut weight to fight a dangerous puncher without serious, months-long contractual discussions. Floating Fury against David Benavidez right after only exposed how ridiculous the rumor mill had become. Promoters need to stop floating make-believe backup fights using retired legends and focus on getting their heavyweights to honor their agreements.
About the author
Boxing 24/7 Wire
Boxing247.com is an independent boxing news publication covering the sport since 2001. It provides original reporting, fight analysis, schedules, results, and informed coverage of major fighters and events worldwide, backed by more than 25 years of professional boxing journalism.
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