Dana White is making Zuffa Boxing U-turns left, right and center, with the promotion now openly advertising a WBC world champion after previously refusing to work with boxing’s established sanctioning bodies or even name their titles.
World Boxing News has followed White’s changing position since he outlined plans to replace the traditional championship structure with Zuffa’s own belts.
The latest development came with the signing of Carlos Adames, who was proudly introduced as the “WBC World Middleweight Champion.”
For most boxing promoters, that would be perfectly normal. For Zuffa, it represents another significant change in direction.
The First Zuffa U-Turn
White originally declared he had no interest in working with the WBA, WBC, IBF or WBO.
In February 2026, he reinforced that position, insisting he would do his own thing rather than conduct business with the sanctioning bodies.
Zuffa then crowned its first champion in March when Jai Opetaia defeated Brandon Glanton for the inaugural cruiserweight belt.
However, White subsequently softened his stance, confirming that Zuffa could work with established organizations on a case-by-case basis.
By August, Zuffa Boxing 10 in Dublin featured Aaron McKenna winning the vacant IBF middleweight title.
White’s original refusal had already become a compromise.
Now Zuffa Names the WBC
The second U-turn is even more interesting because WBN documented Zuffa’s reluctance to identify established world titles throughout August.
When Noel Mikaelian was announced as Opetaia’s opponent, Zuffa described the reigning WBC cruiserweight champion simply as a “two-time world champion.”
The promotion also avoided naming the IBF in McKenna’s title fight announcement, while Ryan Garcia vs Conor Benn was promoted around a world championship without identifying the WBC.
The analysis was that Zuffa could gradually build recognition for its own championship by describing every titleholder simply as a world champion, without emphasizing which organization awarded the belt.

Now, just two months later, Zuffa is prominently displaying the WBC name alongside Adames.
When questioned about the change, White said it was not a matter of “having or not having a relationship” with the organization, before shifting his attention to Zuffa’s middleweight division.
That is a considerable departure from the original message.
The Business Model Changes
There are also signs that Zuffa’s wider business strategy is moving closer to conventional boxing promotion.
Zuffa has signed Adames and WBO middleweight champion Denzel Bentley, while allowing fighters to compete for traditional championships.
Those developments suggest a more flexible approach than the original vision of operating independently of boxing’s established organizations, although Zuffa has not abandoned its own championship structure.
White’s Next Move
White is entitled to change his approach, particularly if it helps Zuffa secure bigger fights and stronger signings.
However, the contrast with his original position is becoming increasingly stark.
First, Zuffa would not work with sanctioning bodies. Then it would consider them case by case. Now it is openly using the WBC name to promote a world champion.
The changes also put the value of Zuffa’s newly created belts under scrutiny compared with established world championships that have decades of history and recognition.
Nothing confirms that White intends to abandon his own championship system, but the repeated changes suggest his original hard-line approach has become increasingly difficult to maintain.
For a promotion that arrived promising to do things differently, Zuffa is beginning to look remarkably familiar.
About the Author
Phil Jay is the Editor-in-Chief of World Boxing News (WBN), a BWAA-acknowledged boxing news website founded in 2010. A veteran boxing reporter with 16 years of experience, he has interviewed world champions, broken international exclusives, and reported ringside from major events. His work is published worldwide through WBN and distributed on platforms including Apple News.
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