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BKB just added a major combat sports insider to its executive team

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BKB just added a major combat sports insider to its executive team

Veteran global sports executive Loren Mack has joined BKB in a
landmark role. | 📷: Jonathan Wong/South China Morning
Post/Getty



Bare Knuckle Boxing has made an important signing to its executive
team, inking veteran global sports executive Loren Mack as the
chief marketing officer and executive vice president of
strategy.

Founded by entrepreneur Mike Vasquez and former professional
fighter Dhafir “Dada
5000†Harris, Mack has joined BKB after his most recent run
with the
Professional Fighters League, where he served as senior vice
president of communications. BKB announced the hiring of Mack with
an official press release sent Wednesday morning ahead of its
upcoming show in Los Angeles on July 18. Per the release, Mack will
oversee global brand strategy and much more.

Loren Mack brings UFC, ONE Championship and PFL experience to
Bare Knuckle Boxing

“As chief marketing officer and executive vice president of
strategy, Mack will oversee BKB global brand strategy, audience and
content growth, broadcast and streaming marketing, live event
demand generation, and the marketing strategy supporting the
organization's sponsorship and partnership portfolio. As a member
of the senior leadership team, he will help shape BKB's enterprise
and corporate strategy while playing a key role in driving the
organization's long-term growth and value,†the press release
stated.

Mack has over two decades in combat sports, holding executive
leadership positions throughout his career with PFL, as well as
One
Championship and the
Ultimate Fighting Championship.

“BKB has achieved extraordinary growth over the past several years,
and we're assembling an executive team capable of taking the
organization to the next level,†BKB CEO David Tetreault said.
“Loren brings a rare combination of strategic vision, marketing
expertise, commercial leadership and deep industry relationships
developed over more than two decades in sports. His experience
building global brands and driving business growth will be
invaluable as we continue expanding our audience, strengthening our
partnerships, and continue to bring BKB to millions of fans around
the world.â€

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MMA

Joe Rogan advises Rico Verhoeven to choose boxing over the UFC

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Joe Rogan advises Rico Verhoeven to choose boxing over the UFC
Joe Rogan believes Rico
Verhoeven will financially benefit more from boxing than from
joining the
Ultimate Fighting Championship.

Verhoeven recently asked for Rogan's suggestion about competing
inside the Octagon during an appearance on the UFC commentator's
podcast.

Joe Rogan says boxing makes the ‘most sense' as next career
move for Rico Verhoeven

The former Glory Kickboxing champion noted that Conor
McGregor had reportedly earned a massive payday for his return
fight last month, which lasted 69 seconds. However, Rogan advised
the 37-year-old against signing with the UFC at this point in his
career.

Rogan believes Verhoeven can earn more money in boxing. He also
claimed that Verhoeven's friend and training partner Tom
Aspinall could have a career in boxing in the future and that
the Brit will benefit from working with Eddie Hearn.

“For you, boxing makes the most sense, especially at this point in
your life, financially,†Rogan told Verhoeven. “For Tom, he has a
potential career in boxing as well. And now that Eddie Hearn is
managing him, which is very exciting because Matchroom being behind
him is gonna have a gigantic hype machine, gigantic promotion. They
are at odds with the UFC. For me, I care about the fighters making
the most money possible, and that's how [Tom] is gonna make the
most money possible.â€

Verhoeven vacated his Glory heavyweight title last year after
defending it against Artem
Vakhitov, the last man to beat Alex
Pereira in kickboxing. The Dutchman then challenged former
champ Oleksandr Usyk this past May. While Verhoeven was a massive
underdog, he led the dance for the most part before slowing down in
the later rounds.

Seemingly en route to a potentially monumental upset win, he was
knocked down late in the 11th round. While Verhoeven returned to
his feet, Usyk followed up and the referee bizarrely stopped the
fight with a second left in the stanza.

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MMA

UFC prospect Tommy McMillen claims Alexander Volkanovski cannot beat him

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UFC prospect Tommy McMillen claims Alexander Volkanovski cannot beat him
Tommy
McMillen claims Alexander
Volkanovski has no path to victory against him.

McMillen is currently one of the most hyped featherweight prospects
on the
Ultimate Fighting Championship roster. The undefeated
28-year-old is high in confidence, as reflected in his recent
comments about the reigning champion in his division.

Tommy McMillen says Alexander Volkanovski has no path to
victory

McMillen is open to fighting Volkanovski next for the right amount
of money. “Gun†doesn't think the 37-year-old UFC featherweight
champion can beat him and the same goes for any other
145-pounder.

“I'll take Volk. He's like 42 years old, he's 5'5â€, what's his path
to victory?†McMillen said on the One Night with Steiny podcast.
“He's gonna bang with me for five rounds? I've never even seen a
fourth or fifth round; those are gonna be my best rounds. If the
UFC came to me and paid the right amount of money, yes, I'll go
step in there and fight anybody in the top 15, knowing I can win.
There's not a man at 145 pounds that I don't look at and be like,
‘Oh, I know I can beat him.'â€

McMillen (11-0) has earned $100k bonuses for both of his UFC wins
so far. He also set the record for landing the most significant
strikes in a three-round UFC fight (513) in his recent win over
Alberto
Montes. His contract-winning performance on
Dana White's Contender Series remains his only bout that has
gone the distance.

Meanwhile, Volkanovski (28-4) defended the featherweight title five
times in his first title run before losing it to Ilia
Topuria in 2024. “The Great†has since won the vacant title and
defended it against Diego
Lopes. While there's no official confirmation as yet, the
Australian has indicated that unbeaten contender Movsar
Evloev is next in line for the belt.

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MMA

Matt Brown gives PFL-MVP credit, but says UFC gap remains massive

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Matt Brown gives PFL-MVP credit, but says UFC gap remains massive
Matt
Brown believes the newly announced merger between the
Professional Fighters League and
Most Valuable Promotions is a sensible business move, but still
no match for the industry leader.

Brown's comments echo
Ultimate Fighting Championship CEO Dana
White's remarks about the merger.

PFL, Most Valuable Promotions and UFC compete for MMA's biggest
stage

Brown suggested that the new company could find more success by
avoiding making the UFC their primary competition. In a recent
interview, the retired fighter discussed where the PFL-MVP union
stands in comparison to the UFC.

“I certainly think it's a smart thing for both of those companies
to do,†Brown said on the latest episode of The Fighter vs. The Writer.
“Come together, join forces, try to build something big.
Unfortunately, they're in a space where they're still just going to
be No. 2.â€

Brown largely agreed with White's comments days earlier, where the
UFC CEO dismissed the new merger as a real threat to the UFC.

“I agree with what [Dana White] said — ‘We're competing with major
leagues and sh*t, we're not worried about what these peasants are
doing,' so to speak,†Brown added. “He didn't say it like that, but
I think he's totally right in saying that.â€

While Brown believes that the merger brings a lot of good,
including the prospect of more money and raising the standards for
overall pay in the industry, he says competing with the UFC is
futile. “The Immortal†suggested the merged promotion would be
better served by establishing its own identity.

“When you're trying to outspend or try to get better fighters,â€
Brown said. “You don't have a chance. What I see MVP and PFL trying
to do is a d*ck-swinging contest, and it's like you've got a
f*cking limp d*ck over here.”

Brown further emphasized that most fighters want to fight on the
biggest stage irrespective of the money they're earning.

“I guarantee 99.9% of fighters would go fight f*cking Jon Jones for
$1,000 rather than f*cking some PFL guy for $50,000.â€

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