MMA
BKB just added a major combat sports insider to its executive team
Veteran global sports executive Loren Mack has joined BKB in a
landmark role. | 📷: Jonathan Wong/South China Morning
Post/Getty
Bare Knuckle Boxing has made an important signing to its executive
team, inking veteran global sports executive Loren Mack as the
chief marketing officer and executive vice president of
strategy.
Founded by entrepreneur Mike Vasquez and former professional
fighter Dhafir “Dada
5000†Harris, Mack has joined BKB after his most recent run
with the
Professional Fighters League, where he served as senior vice
president of communications. BKB announced the hiring of Mack with
an official press release sent Wednesday morning ahead of its
upcoming show in Los Angeles on July 18. Per the release, Mack will
oversee global brand strategy and much more.
Loren Mack brings UFC, ONE Championship and PFL experience to
Bare Knuckle Boxing
“As chief marketing officer and executive vice president of
strategy, Mack will oversee BKB global brand strategy, audience and
content growth, broadcast and streaming marketing, live event
demand generation, and the marketing strategy supporting the
organization's sponsorship and partnership portfolio. As a member
of the senior leadership team, he will help shape BKB's enterprise
and corporate strategy while playing a key role in driving the
organization's long-term growth and value,†the press release
stated.
Mack has over two decades in combat sports, holding executive
leadership positions throughout his career with PFL, as well as
One
Championship and the
Ultimate Fighting Championship.
“BKB has achieved extraordinary growth over the past several years,
and we're assembling an executive team capable of taking the
organization to the next level,†BKB CEO David Tetreault said.
“Loren brings a rare combination of strategic vision, marketing
expertise, commercial leadership and deep industry relationships
developed over more than two decades in sports. His experience
building global brands and driving business growth will be
invaluable as we continue expanding our audience, strengthening our
partnerships, and continue to bring BKB to millions of fans around
the world.â€
Zuffa LLCQuinton “Rampage†Jackson believes King Green may have been too tough for his own good this past Saturday.
Green collided with Esteban Ribovics on the UFC 332 main card in Salt Lake City. There was some bad blood going into this one after Green's team confronted Ribovics for missing weight. In the end, it was Ribovics who got the last laugh as he delivered several knockdowns to earn the first-round TKO finish.
While Green has said he wishes referee Herb Dean gave him more time to recover, Jackson told Nina Drama that the fan favorite lightweight was likely saved (h/t MMAMania).
“You put on a show before you worry about your own safety,†Jackson said. “We don't think about the wear and tear that we have on our body. That's what they be thinking about. Like, my brother, I wanted to see you win but that might have been a bad decision. What we don't think about in fighting is that s–t adds up.â€
Jackson made a rare appearance as a cornerman for Green, and he said it was difficult for him to deny the request.
“I don't really corner,†Jackson said. “Bobby asked me to corner him and all that stuff, I was like, ‘Ah, I don't wanna do all that stuff.' But, he's such a good guy, I didn't want to say no.â€
“Rampage†admitted that it was tough seeing Green suffer a TKO loss, but it comes with the territory of being a prizefighter.
“Bobby's an entertainer, he's going to bring it no matter what,†Jackson continued. “It's just, for me, he's my boy, he's like my brother. It just sucks seeing one of your boys get beat but it happens. It's part of the job.â€
Green will have to reassess what went wrong before his next outing, which likely won't be until 2027. His three-fight winning streak is over, but Green is no stranger to rebounding from defeat.
What do you think should be next for King Green? Let us know in the comments below.
This article appeared first on BJPENN.COM
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