Terence Crawford’s trainer Bernie “Tha Boxer” Davis dredged up the past today, chiding Bud’s former promoter Bob Arum of Top Rank for not promoting Terence more aggressively than what he did to turn him into a star while he was still with him.
Why Arum gave up too soon
Arum tried for years to make Crawford a star, but to no avail. It wasn’t marketable and it wasn’t economically worth keeping it. Crawford had no charisma outside the ring to make up for what he missed in the ring.
Terence’s performance against Canelo Alvarez on September 13 was a perfect example of why he failed to gain popularity. It’s uninteresting to watch. Winning isn’t enough when you’re a uninteresting fighter and the larger U.S. audience doesn’t want to watch you. Errol Spence was more popular for a reason. He was aggressive.
Turki’s formula versus the highest rank
Arum didn’t have the money to destroy Crawford’s career like Turki Alalshikh. His hit-and-move fighting style did not appeal to the boxing audience, which prefers aggressive, attacking fighters. Turki is in a great position where it can afford to lose money. Arum couldn’t do it, and why would he?
There aren’t enough fans in the US who enjoy watching Tom and Jerry Crawfrord style. His close friend Shakur Stevenson has the same problem. Fans don’t like seeing his uninteresting, safety-first style.
The top position couldn’t monetize Crawford’s wins
“The question is, ‘Do we want to keep him?’ I could build a house in Beverly Hills with the money I lost on it in my last three fights. Attractive house,” Bob Arum said of Crawford.
Bernie’s whole argument is that Crawford wins. Therefore, its promoters should promote it everywhere. The problem is that it’s not just about winning. Organizers want to monetize their events to get a return on their investment.
Bob Arum and Top Rank promoted Crawford for many years, but he failed to make money until he fought Errol Spence in 2023. By then, Crawford was no longer in Arum. This was the only successful PPV fight that Crawford was involved in, and that was because of Spence, not him.
“There are more players ready to take your place, like Shakur Stevenson. He’s ready to take your place,” said coach Bernie Davis MillCity Boxing about his belief that Shakur Stevenson is ready to take Gervonta Davis’ place in the No. 1 spot at 135 when he retires.
“I would still shove Crawford down their throats.”
“Why wouldn’t you double down on Bud Crawford if you’re Bob Arum? I’m going to shove him down their throats. I put Crawford in a fishing commercial. I’m going to keep putting Crawford on because he screams when he gets up under the lights. So I’m putting Crawford everywhere I can put him.”
Arum was right not to double down
If Bernie was losing money on Crawford’s fights, he would think differently. He would pull the plug, just like Arum did when he started losing money repeatedly.
– I bet they do [Top Rank] now they’re biting them in the ass, stupid. Regards, Turki Alalshikh,” Bernie said.
Crawford’s two fights at Turki Alalshikh did not produce the results we saw from Jake Paul. His headliner appearance against Israil Madrimov last year on August 3, 2024 only generated 75,000-100,000 pay-per-view buys on DAZN. Moreover, he failed to sell out BMO Stadium in Los Angeles, even with an entry card.
Crawford cannot sell and Bob Arum did the right thing by not “doubling down” and re-signing him. Despite the massive amounts of money Turki poured into the Canelo Alvarez vs. Crawford, it drew just 41 million viewers on the Netflix streaming platform compared to 108 million viewers for Jake Paul vs. Mike Tyson.
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