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Adam Azim’s secret? Family bond and the “untouchable” bond

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LONDON – Shane McGuigan moves his shoulders and looks into his eyes to get Adam Azim to make his next move.

Left jab followed by a right hook.

Their movements are brisk and fluid thanks to hundreds, if not thousands, of hours spent together in the ring; stomping, shuffling, dancing while Azim hits the cushions in an east London gym that’s barely larger than a basketball court. After a few rounds, the 23-year-old approaches a hefty bag lying on the wooden floor, the true color of which has long been hidden under a hefty layer of dirt and sweat.

“We’re really just fooling around today,” McGuigan says as Azim practices for the media ahead of Saturday’s return to the ring against Kurt Scoby on the Chris Eubank Jr. card. – Conor Benn II [Nov. 15, DAZN PPV].

The real work is done away from the cameras.

Among the people observing the session is Az Azim, Adam’s father. He didn’t come for the cameras either. It’s been there since day one; observing, getting water, unpacking hands and giving words of encouragement.

A warrior’s relationship with his parents – whether good or bad – is often crucial to his story. Will it be a father training his son; Lomachenko or Benavidez syndrome; or a child seeking the mother’s approval; For example, Terence Crawford. In the case of Az attending Adam’s training, it is simply always like that. Az is not domineering or pushy like many boxing fathers who think they know better than the coach.

“My hand was the first one he held when he was born. I was the first person to introduce him to a box. It was more about challenging his aggressive baby behavior, [Adam] she’s very hyperactive,” Az tells ESPN.

Adam has ADHD, which he openly talked about, calling it his “superpower” in boxing. While his brother and fellow boxer Hassan attended school, the younger Azim struggled with behavioral problems. So Az took matters into his own hands and decided to homeschool his son with a home teacher and, most importantly for this story, take him to boxing.

For his part, McGuigan has experience dealing with fathers and their struggling sons.

History has shown that this can be a sophisticated and destructive animated. Early in his career, McGuigan was coached by Daniel Dubois, whose father Stanley tried to call the shots. McGuigan suggested to Stanley one day that he take a step back. He had never felt the need to make the same intervention with the Azims.

“With Adam, it’s more than just a sense of security. He just likes his dad around, but he stays in the background. You have to remember we all went to school. Adam didn’t go to school,” explains McGuigan. “His dad always treated him differently throughout his life.”

In other words, they spent a lot of time together. Az being there would be weird.


As Adam prepares for our interview, his hands are unwrapped by his father, who reveals the red, raw knuckles from the last few days of sparring.

“This is how you end up knocking people out,” Az says with a crooked, proud smile. At camp, the presence of family can often be a distraction. But for Azim, it’s all he’s ever known.

“He wakes me up, tells me when to go to sleep. Gives me food. Takes me everywhere,” Azim told ESPN. “My father introduced me to boxing when I was four. We have had a long journey together and have always stuck together.”

Adam’s mother is also with him at camp, preparing meals and supporting him as only a mother can. It also makes life easier for McGuigan, who has several elite boxers in his stable.

“He [Az] I want the best [Adam] and he listens. It doesn’t overwhelm and say, ‘I think he should do this, this and this,'” McGuigan says. “He said, ‘What should he do? I’ll make sure he drinks some water. I’ll make sure I tell him he’s doing well, you look good.’

While the bond between father and son is obvious, the relationship that McGuigan and Azim have developed is also deep.

“Untouchable,” Azim replies when asked how he sees this connection.

“Our bond together is truly amazing. He’ll tell me if I’ve done something wrong in sparring or in the pads, or if I need to work on it… One thing about Shane, he’s also someone I admire. He’s an amazing person. No one will have a relationship like that between me and Shane.”

The relationship began when Azim was 18; Az bought his son a professional boxing license to celebrate his milestone birthday. McGuigan came across a kid from Slough, west London, who had quick hands. It wasn’t long before they started working together and Azim had aspirations of being a world champion.


The next chapter in his teenage career begins on Saturday. Everything will go according to plan, in 2026 he will fight for the junior welterweight world title, just like the fight on BBC after extending the contract with Boxxer Ben Shalom.

It’s a huge platform that Azim hopes will catapult him to national stardom.

“All the legends like Chris Eubank, Nigel Benn and Barry McGuigan, they all also fought on the BBC and became stars there,” says Azim.

“Yes, of course I want to win world titles and then being on the BBC and on the platform itself I would do that [help] I’ll become a star too. Ben has always been good to me, so I think it was the best decision I made.

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Boxing

Empty seats overshadow Ronda Rousey’s return on Netflix

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Ronda Rousey locks in an armbar submission against Gina Carano during MVP MMA’s debut Netflix event.

Most Valuable Promotions held its first MMA event with Ronda Rousey, former boxers Francis Ngannou and Nate Diaz, Mike Perry, Netflix support, and one obvious problem that the cameras couldn’t completely hide.

Despite the star-studded lineup and global streaming interest, much of the arena remained empty throughout the night as MVP officially transitioned into mixed martial arts.

The atmosphere seemed strangely flat compared to the scale of the names featured.

Ronda Rousey returns

Former UFC champion Ronda Rousey needed just 17 seconds to defeat Gina Carano in the main event, defeating the women’s MMA pioneer with the trademark armbar that once made her one of combat sports’ biggest stars.

After charging across the cage almost immediately, the Olympic medalist took down Carano, then wrapped it all up with the armbar that made her eminent.

However, while the action was speedy in the cage, it was demanding to ignore the empty seats around the arena during MVP’s heavily promoted debut event.

Netflix broadcast the event worldwide as part of its deal with MVP following the success of Jake Paul vs. Mike Tyson and several major boxing events.

Netflix

Perry defeats Diaz

In a joint feature film Mike Perry stopped Nate Diaz after two brutal rounds of welterweight trading.

Both men went at each other from the opening bell before Diaz’s corner finally stopped the penalty at the end of the second round.

After the break, Perry called for an MMA fight with Jake Paul, while agreeing to a future rematch with Diaz.

Nate Diaz covered in blood during brutal MMA fight with Mike Perry at MVP's debut event on Netflix.
MVP

Elsewhere on the card, there was a former boxer Francis Ngannou he crushed Philipe Lins in the first round, then immediately renewed calls for a future showdown with Jon Jones.

Salahdine Parnasse impressed in his US debut, stopping Kenneth Cross in the first round, while “Massive Boy” Robelis Despaigne knocked out Junior Dos Santos in another explosive heavyweight finish.

Empty arena

For MVP, the event was still another attempt to prove that the company could transcend boxing.

But the empty seats were an uncomfortable reminder of reality. Outside of the UFC banner, even Netflix, Ngannou, Rousey, Diaz and Perry weren’t enough to fill the building.

MVP was already a huge boxing streaming success with Netflix, but the optics surrounding his first MMA release told a completely different story.

Dana White won’t be shaking in her boots.


About the author

Phil Jay is the editor-in-chief of World Boxing News (WBN) and a boxing veteran with over 15 years of experience. Read the full biography.

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Keith Connolly says Zuffa’s offer changed everything

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Image: Keith Connolly Says Zuffa Offer Changed Everything

Keith Connolly claims the arrival of Zuffa Boxing changed the direction of Conor Benn’s career and changed negotiations with Eddie Hearn and Matchroom.

“The offer was many times higher than what they were offering,” Connolly said, discussing Benn’s departure from Matchroom. “People thought there was no competition at the time because DAZN was the only game in town and Zuffa came along around the time Conor was going into free agency.”


Connolly believes Benn entered free agency right when a fresh player entered the market.

“I think maybe people miscalculated that it was the only show in town and that there would be no other offers. It’s possible. And then a huge offer came along and that’s where we are,” Connolly told iFL TV.

Connolly said Benn’s team met with Matchroom before making their decision, but said the figures discussed did not match the final offer they received elsewhere.

“We had one in Recent York the week of Teofimo-Shakur and we told them what we expected. They scored much lower than we thought. Since he was a free agent, we decided to test the market.”

The discussion also touched on the breakdown in communication that followed Benn’s departure from Matchroom. Connolly defended the decision to send the offer by email rather than handle everything privately over the phone.

“We protected ourselves legally by emailing the offer as to what we should do,” Connolly said. “This is the mechanism that should be used when you receive an offer where the promoter has the rights.”

Connolly added that Benn still wanted Hearn involved once a fresh deal was finalized.

“We still want you on the team,” Connolly said. “Conor wanted Eddie in the band.”

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Last updated: 17/05/2026 at 23:00

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Thomas Hearns considers one boxer to be the best of all time

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Thomas Hearns ranks one boxer above all others as the best to ever do it

Thomas Hearns once revealed his list of the greatest boxers of all time, and the popular choice propelled him to the top spot.

Hearns was the first boxer in history to become world champion in five weight classes, after triumphing in the welterweight, welterweight, middleweight, super middleweight and airy heavyweight divisions.

He was a member of the iconic “Four Kings” team that dominated the sport in the 1980s, along with fellow stars Sugar Ray Leonard, Marvin Hagler and Roberto Duran.

When Hearns presented the list the list of the 10 greatest boxers of all time included all three of these former rivals, as well as some of the biggest names in boxing history.

10: Marvin Hagler. 9: George Foreman. 8: Floyd Mayweather. 7: Mike Tyson. 6: Sugar Ray Leonard. 5: Wilfred Benitez 4: Roberto Duran.

In third place, “The Hitman” sided with himself and then named the heavyweight legend the second best of all time.

3: Thomas Hearns. 2: Joe Frazier.

When it comes to the greatest fighter of all time, there was only one answer for Hearns and that was another icon of the heavyweight division.

1: Muhammad Ali.

Ali became the heavyweight champion of the world three times and participated in some of the most memorable fights in history, including “Rumble In The Jungle” v. George Foreman and “Thrilla In Manila” against Joe Frazier.

His final record was 56 wins in 61 fights, also defeating the likes of Sonny Liston, Floyd Patterson, Ken Norton and Earnie Shavers, and the opinion of Hearns and many others shows why Ali more than deserves the nickname “The Greatest”.

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