Nick Khan presented an alternative to Zuffa Boxing at the Muhammad Ali Bill hearing, outlining a clear plan to attract fighters through centralized commercial opportunities.
Khan spoke during ongoing discussions on potential reform of the Ali Law, explaining how Zuffa intends to operate in sports by offering a unified platform linked to broadcasting, sponsorship and revenue sharing.
The proposal states that Zuffa provides a direct alternative to the current boxing system used by sanctioning authorities, with a greater emphasis on long-term contracts and broader exposure.
Outline of the Zuffa model
Khan said fighters who join the organization will benefit from a broad platform, citing a distribution deal with Paramount and access to its global subscriber base, as well as network support from CBS.
“If you want a chance to be something bigger in less time on the platform, we were able to sign a deal with Paramount, as I said, for a platform that has almost 80 million subscribers worldwide and has a network partner in CBS,” Khan said during the hearing.
“If you want that exposure, if you want deals on trading cards, if you want deals on merchandise, if you want deals on video games where all the competitors will participate financially. If you want all of that and more, come this way. If not, that’s your choice.”
Khan also provided a critical perspective on the current state of the sport, stating that existing sanctioning body structures have negatively impacted the development of boxing.
“They are terrible for the sport. They have ruined the sport.”
An alternative approach
Khan’s comments were among the most detailed during the hearing, as Zuffa’s plan was presented as an option that could complement the existing system, rather than replace it entirely, in the wake of recent events that have already seen fighters walk away from world titles as tensions with sanctioning authorities rise.
However, his comments about sanctioning bodies also raised questions about how such an approach would be taken in the current setup, especially after the IBF clarified Richardson Hitchins’ title position following his move to Zuffa Boxing.
The discussion comes as renewed attention is drawn to the Ali Law, with lawmakers considering whether the changes could alter the balance between fighters, promoters and governing bodies.
A fighter perspective
The financial model outlined by Khan reflects militants’ concerns about how revenues should be distributed.
Sean O’Malley has previously made similar points, stating in Food Truck Diaries, “Reebok made over a million dollars on all my merchandise, and I got like $3,000.”
Nico Ali Walsh, Muhammad Ali’s grandson and an vigorous fighter, also said at the hearing that his grandfather’s name should be removed from the bill if it passes the Senate.
About the author
Phil Jay is the editor-in-chief of World Boxing News (WBN) and a boxing veteran with over 15 years of experience. Read the full biography.