The real question is whether Berlanga will be a mighty opponent. Zuffa is not particularly known for snail-paced construction and three-year investment protection. Judging by how Dana White and TKO are organizing their early streak, the era of Berlanga improving her record with plastic victories is likely over.
Zuffa works more like an oven than a typical boxing school. They buy the Berlanga brand, but apparently they have come to terms with the idea that it may not pass the test. The logic is plain: they want to know right away whether a guy is a star or a gatekeeper. If it’s broken, they’ll just go to the person who did it.
Bradley didn’t name a specific opponent, but the message was clear. He believes Berlanga can thrive if drafted carefully, but that changes when he goes up against proven top-class fighters.
Berlanga remains one of the more recognizable names in the league, which adds value to him regardless of opinion. This often buys time in the box. You don’t always buy victories.
Berlanga has slightly more value because he can sell tickets in Up-to-date York and Puerto Rico, but that value is tied to his “monster” aura. The moment he loses a clear decision or is retained by a top-flight transfer, he becomes an exorbitant goalkeeper.
In the UFC model, there is no going back to basics against journeymen after a huge loss. If Berlanga can’t hack the sharks Zuffa signs, they’ll likely cut bait or apply him to build someone else.
Berlanga is currently sidelined following a fifth-round defeat to Hamzah Sheeraz last July. Signing with Zuffa was essentially his only option when his options were exhausted elsewhere. There’s already talk of a huge game regarding the division announcement, but the reality is that Zuffa needs recognizable names to fill out its cards.
They will feed it to the wolves, because in their opinion only “wolves” are worth the investment. If he can’t survive a tough match, Zuffa will find someone who can.
Dan Ambrose is a boxing journalist at Boxing News 24, respected for his direct analysis and extensive coverage of the global fight landscape. His reports focus on the most essential fights, division development and the most discussed stories in sports.