Dan Rafael suspects Paramount’s tight-lipped stance on the audience numbers for Ryan Garcia against Conor Benn signals a weak return on Zuffa Boxing’s massive financial commitment.
When Rafael reached out to network publicists for viewership data, he was met with complete radio silence. That lack of transparency led him to conclude the numbers missed internal targets, even though he lacks official data or direct confirmation from network executives.
“I didn’t even get a response. I mean, that to me was the biggest tell of all,” Rafael said to Total Boxing. “They were embarrassed by the numbers, I’m sure, for that fight.”
Putting Garcia in with Benn was designed to prove Zuffa’s ability to pull serious traffic by utilizing bankable headliners. Rafael acknowledges that fresh promotional outfits require runway to grow a following, yet he contends this specific headliner carried far loftier expectations. Benn had secured what Rafael termed astronomical pay for a prior Netflix undercard slot before stepping into the Paramount ring against Garcia.
“They had expectations to get some big bang for their buck,” Rafael noted.
With Paramount keeping the data sealed, the actual viewership remains anyone’s guess. Rafael’s view relies strictly on the hefty fighter purses, the brand value of the headliners, and the total lack of feedback to his media inquiries.
Still, Rafael praised Paramount for offering Garcia versus Benn to base subscribers without tacking on a pay-per-view fee.
His deeper critique targets the overall calendar. Rafael sees quality in-ring action on Zuffa’s preliminary bills, yet he likens the lower-profile lineups to the vintage ESPN2 Friday Night Fights broadcasts. A dedicated subscription platform must deliver steady marquee attractions to keep accounts active between developmental shows.
Rafael also pointed to Zuffa’s schedule leaning heavily toward UK venues and upcoming Saudi cards through the back half of the year, contending the promotion practically vacated the American territory throughout that run.
Paramount faces a steep climb that requires more than sporadic name-brand attractions. The platform must supply subscribers with consistent reasons to maintain memberships, while its costliest main events must generate figures the network can proudly broadcast.
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