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Eddie Hearn Strikingly Attacks Dana White: ‘Come Into the Ring and I’ll Show You’

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Eddie Hearn has heard enough. And on Tuesday, he made sure everyone knew it.

In a wildly witty interview with IFLTV and another performance Ariel Helwani showthe president of Matchroom Boxing, in two separate interviews conducted within a few hours, interviewed Dan White, formally accepting the challenge from the UFC boss, outlining the financial terms he believed would be attached to the fight and predicting a knockout.

Since the launch of Zuffa Boxing, the exchanges between the two promoters have escalated rapidly, and White’s post-UFC 327 press conference this past weekend added fuel to the fire. In a conversation with the media in Miami, White sharply criticized his rival with characteristic bluntness.

“Eddie Hearn is in a coma. Eddie Hearn isn’t boxing anyone, he’s posting f***ing pictures of himself hitting the speed bag. It looks like it’s in sluggish motion,” White said. “I’ll tell you what. If that happened, me and Eddie Hearn are bums. We’d be the first fight of the night. These guys are talking like we’re going to be the headliners.

Hearn, appearing on IFLTV, had a very different view on card placement.

“He called me ap***y and that would be the start of the night. No, hell no! It’ll be the main event probably on Netflix,” Hearn said. “And if you generate… it will probably be the biggest fight right now, outside of AJ.”

The interviewer pressed him on the potential of a pay-per-view broadcast, pointing to Hearn’s previous statements about the benefits of a White fight. Hearn didn’t hesitate.

“You said categorically, you said it in one of my interviews, that he makes a minimum of 1 million purchases. Are you earnest? 1 million purchases is straightforward. EASY,” Hearn said. “Does Dana, who clearly knows this, think this will be the first fight of the night? I don’t know what he means.”

Financial framework

In addition to hurling insults, Hearn laid out the specific financial structure for the fight, treating the hypothetical fight like any other major promotion he has lined up.

“You put it in the pot 50-50. I know they’re not used to this model, but we’ll split the revenue. Me and him, 50-50,” Hearn said. “A broadcaster wants to sign up, they can take 10 or 15 percent of their pay-per-view. Eat what you kill. We’ll make $30 million per fight.”

This figure is significantly different from what has apparently been offered so far. Hearn referred to the $10 million figure set for the site and dismissed it as “very far off.” He also admitted that Turki Alalshikh was involved in discussions behind the scenes, although no formal offer had appeared on his desk.

“He thinks Turki has made some kind of offer, not an offer. He hasn’t made me an offer yet,” Hearn said. “Kind of disappointing. Dana White sure forgot a bit about this, didn’t he?”

White confirmed this during the UFC 327 press conference, telling reporters: “You don’t think Turki would try to make this fight? Of course he would. People are throwing offers everywhere.”

“I think I’m going to knock him out.”

If the IFLTV interview provided the financial framework, Hearn’s Monday appearance on The Ariel Helwani Show provided the knockout prediction.

“He keeps calling me hopeless, but I’m like, let’s see if I’m diseased,” Hearn told Helwani. “I mean, we would each make $30 million. What does he think, that I’m straightforward to touch? I’m very narrow, but I can handle it. I’ll get into good shape. I’m a gigantic lump and I think I’ll knock him out.”

Then, in perhaps the most sincere and self-aware moment of the entire media frenzy, Hearn accepted with extraordinary joy a different possible outcome.

“But if I get knocked out and make $30 million, it won’t be the saddest day in the world and people will probably find it pretty witty,” he said. “Now I’m very excited about it. After this conversation, I’m going to go to the gym.”

The formal acceptance was as direct as possible.

“He called me, I agree. I’m in. Let’s find out who the real dick is,” Hearn said. “Put me in, write down my name, find me a pair of shorts and I’ll go.”

“I’m Ready”

Returning to the IFLTV interview, Hearn was already building the case for his readiness with all the subtlety of a hammer. White mocked the swift bag footage that Hearn posted during training at Oleksandr Usyk’s camp in Spainand Hearn took it personally.

“We also saw your duffel bag and we said that was sluggish motion. Honestly, him and his guys, the cheeky bastards,” Hearn said before launching into what can only be described as a full scouting report on him. “I train every day. I’m torn to pieces. Fucking hand speed. Unbelievable. And I’m ready.”

The Matchroom boss then went into full Essex mode, with obvious relish referencing his amateur boxing past.

“You think Dana doesn’t know anything about Eddie Hearn, the Iceman from Billericay? Lake Meadows, 4 and 0, four by the way,” Hearn said, smiling. “Do you think Dana White will survive a frigid night on Brentwood High Street? Do you think?”

When the IFLTV interviewer jokingly offered to call Mike Tyson as a potential opponent, Hearn used it as the perfect opportunity to prove his point.

“So just because I want to fight Mike Tyson doesn’t mean it’s going to f**king happen,” Hearn said. “But Mike Tyson never called you out. In fact, Mike Tyson doesn’t even fucking know who you are, dude.” He paused long enough to deliver the punch line. “He challenged me to a fight, he said I wouldn’t fight him, and I’m telling you I’ll fight you. And I’m telling you I’ll beat him. Composed down. Show some respect to my name.”

More than a joke, less than a deal

What makes the Hearn-White animated so unusual is that it is situated in a veritable no man’s land, between promotional theater and real hostility. Their once-friendly relationship deteriorated rapidly after White signed Conor Benn from Matchroom to Zuffa Boxing for a reported $15 million. Hearn responded by recruiting UFC heavyweight champion Tom Aspinall to his newly formed Matchroom Talent Agency. Since then, the photos have been personal.

White maintained that if the fight did happen at all, it should be the opening card, not the headline, and that, at age 56, he should not be in the ring. However, he also stopped brief of closing the door definitively, confirming that real deals were being discussed and that Alalshikh is actively trying to make that happen.

Hearn, 10 years younger, at 46 and much taller, appears to be the one pushing harder. His closing argument on IFLTV leaned toward the absurd, yet somehow still sounded half-serious.

“Imagine a traveling army from Essex, 20,000 mighty, going to Vegas,” Hearn said. “I documented it. I trained my balls too. I’m ready. I’m fucking ready.”

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Filip Hrgovic Criticizes WBA for Allowing Fury vs. Joshua Title Fight

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"Filip Hrgovic Criticizes WBA for Allowing Fury vs. Joshua Title Fight"

Filip Hrgovic questions how Tyson Fury and Anthony Joshua have earned a fight for the WBA “Super” heavyweight title, arguing that attaching the belt to their matchup damages boxing’s credibility.

The fight already has two recognizable names and a rivalry that can sell without a championship. Adding a world title invites a different question: what have either man’s recent performances done to justify that reward?

“They are both big superstars, but how are they fighting for a title?” Hrgovic told The Stomping Ground when asked about the proposed WBA title stakes. “Where did that come from? … These kinds of decisions, it’s killing the sport. It’s not good for the sport. And because of these funny decisions, people don’t consider boxing a serious sport.”

Fury and Joshua already have the recognition to sell their fight. Their rivalry is the attraction. Adding the WBA’s highest heavyweight title gives the event a sporting endorsement that requires more explanation than either man’s name can provide.

Gassiev’s position makes that harder to justify. With him holding the regular championship, the proposed title stakes would allow Fury and Joshua to fight for superior recognition within the same organization without going through its existing titleholder. What, then, is Gassiev’s belt supposed to mean?

That is the weakness of the WBA’s multiple-title structure. A fighter can hold its championship and still watch a more commercially attractive pairing receive the bigger prize. The distinction becomes difficult to defend if the organization cannot explain the sporting criteria behind it.

There is also a financial question worth asking. Sanctioning a major event can benefit the organization collecting the fees. That makes a clear explanation of eligibility especially necessary: what qualifies Fury and Joshua for this opportunity, and how does Gassiev fit into the decision?

Hrgovic has his own interests. He wants recognition as the division’s best champion and would benefit from undermining rival claims. But his objection still demands an answer.

Fans can enjoy Fury-Joshua as a major occasion without treating it as the fight that establishes heavyweight supremacy. The WBA risks blurring that distinction by attaching its highest title to a matchup whose appeal is already secure.

The rivalry gives the promotion something valuable to sell. The championship should represent something the fighters have earned.

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Boxing247.com is an independent boxing news publication covering the sport since 2001. It provides original reporting, fight analysis, schedules, results, and informed coverage of major fighters and events worldwide, backed by more than 25 years of professional boxing journalism.

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Audley Harrison Analyzes Usyk vs Wilder: The End of the Old Bronze Bomber

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"Audley Harrison Analyzes Usyk vs Wilder: The End of the Old Bronze Bomber"

Audley Harrison believes the Deontay Wilder who terrorized the heavyweight division is gone as the American closes in on a potential final dance with Oleksandr Usyk.

Speaking exclusively to World Boxing News, Harrison backed the proposed Usyk-Wilder showdown as a fitting final fight for both former champions.

WBN understands March 2027 is being targeted, with Las Vegas currently the number-one choice to stage the fight.

Wilder kept himself in contention by defeating Derek Chisora, while Usyk has cleared the way for one final fight after relinquishing his sanctioning body heavyweight championships.

“Deontay has carried the flag for USA heavyweights for a decade, and he’s coming to the end of a great career,” Harrison exclusively told WBN.

“He gutted out the win over Chisora, so finishing with a big payday and match up makes sense. He’s not going to be excited facing an upcoming champ, and he’s not in line to get a championship fight, so this one makes sense.”

The Old Bronze Bomber Is Gone

Harrison is far less optimistic about Wilder’s chances of actually beating Usyk.

Wilder’s right hand carried him through ten successful defenses of the WBC heavyweight title and made him one of the most feared punchers of his generation.

Harrison, who lost to Wilder in one round as the Tuscaloosa puncher made his way toward becoming world champion, doesn’t believe that version of the KO artist exists anymore.

“I don’t think Wilder has the technical knowhow, or the tactical lens from his team that will give him a shot at winning,” Harrison said.

“The old Bronze Bomber has gone now, so what’s left is a gutsy former champion, looking for another dance partner to showcase what’s left.

“We saw with the Chisora fight that Wilder is still as game as they come, but the knockout power in his right hand is not there, so hopefully Usyk is talking the fight as his swan song too, and they don’t go all out.

“Many sports (football, cricket, Tennis, Golf and many more) have testimonials when the sports people retire, so why can’t boxing and the boxers have the same endings.”

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Usyk and Wilder’s Legacies

Harrison also believes both men belong in the International Boxing Hall of Fame once their careers are over.

“For me, this generation has not been as technically or tactically gifted as Hall of Fame boxers from the past,” Harrison said.

“The old school boxers were taught to box and had far more skills, IQ and technical abilities.

“I do think Usyk skills and boxing IQ is a close match to champs of the past, so he will definitely make the Hall of Fame.

“Wilder, I think he will make it too (although not technically masterful) … He represented USA boxing with distinction coming up & he was destroying everyone all the way to a title, which he held for 5 years.”

Nothing has been finalized for Usyk-Wilder, although WBN understands a spring clash is on the cards and Dana White could be involved.

WBN previously reported that White was asked directly whether Usyk could finish his career under the Zuffa Boxing banner and whether Wilder could be the opponent.

“Anything is possible,” White replied to both.

For Harrison, the fight makes sense even if he believes Wilder’s most dangerous weapon has deserted him.

The old Bronze Bomber may be gone, but one last dance with Usyk could still be waiting.

Join Audley Harrison on Substack for more boxing views.


About the Author

Phil Jay is the Editor-in-Chief of World Boxing News (WBN), a BWAA-acknowledged boxing news website founded in 2010. A veteran boxing reporter with 16 years of experience, he has interviewed world champions, broken international exclusives, and reported ringside from major events. His work is published worldwide through WBN and distributed on platforms including Apple News.

Read Phil Jay’s full bio and latest stories.

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Anthony Joshua Teams Up with Top Trainer for Anticipated Tyson Fury Showdown

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"Anthony Joshua Teams Up with Top Trainer for Anticipated Tyson Fury Showdown"

Anthony Joshua is finally set to take on Tyson Furyand promoter Eddie Hearn has confirmed that a world-renowned trainer will be helping Joshua prepare for his showdown with ‘The Gypsy King’.

‘AJ’ has teamed up with Team Usyk for his last two professional contests, with Iegor Golub acting as lead trainer in back-to-back knockout wins against Jake Paul and Kristian Prenga within the last 10 months.

Despite being victorious, Joshua has been criticised for not dispatching of Paul quicker and for twice being dropped by unknown Albanian Prenga ahead of his long-awaited bout with fellow two-time heavyweight ruler Tyson Fury.

In a clip captured by Pro Boxing FansHearn has revealed that Ben Davison, a former trainer of both Fury and Joshua who he labelled as ‘one of the best in the world’, will be involved in ‘AJ’s camp for the December 11 clash which will take place in Cardiff.

“Even when Ben wasn’t his principal trainer – he was just working with him – strategically, talking all of the time, I think he respects Ben a lot. Obviously, there is probably a feeling that Ben Davison knows Tyson Fury extremely well.

“For me, I think that he is one of the best trainers in the world. I don’t know AJ’s final decision as to where he is going to locate his training camp but Ben Davison will definitely be involved in that camp and in that process.”

It is unknown whether Davison will be re-appointed as Joshua’s lead trainer in Golub’s place or if the pair will work together as part of a wider ‘AJ’ coaching unit.

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