The
Ultimate Fighting Championship's parent company, TKO Group
Holdings, is unfazed by the recent merger between
Most Valuable Promotions and the
Professional Fighters League.
Following the announcement that Jake Paul's
promotion and the PFL will merge operations under the MVP banner
while continuing to promote boxing and MMA, TKO Group Holdings
President and Chief Operating Officer Mark Shapiro shared his views
on the latest major development in the combat sports industry.
TKO’s Mark Shapiro welcomes Jake Paul’s MVP-PFL merger, says
competition makes UFC stronger
The MVP-PFL union prompted questions about whether the combined
promotion could eventually challenge the UFC’s position atop the
sport. So far, UFC CEO Dana
White, several former fighters and now TKO Group Holdings' COO
have all rejected the idea that UFC could be surpassed.
Rather than dismissing the newly formed promotion, Shapiro
suggested that increased competition could ultimately benefit the
combat sports landscape.
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“I would say that clearly on an individual, standalone basis, these
promotions, both MVP and PFL, were not necessarily sustainable,â€
Shapiro said on a recent call with investors. “Now they've come
together and we'll see what they can conjure up. What we know is
that competition has always made us stronger and a rising tide
lifts all boats.â€
Shapiro’s comments were more measured than White's, who previously
dismissed the merged promotion as a serious threat.
The new company plans to absorb the PFL into the MVP brand while
maintaining separate boxing and MMA events. Paul has made his
intention to challenge UFC for the top spot clear. That ambition is
supported by MVP’s early momentum, including its inaugural MMA
event in May, which drew strong viewership on Netflix. Paul has
also teased another major MMA card for 2027, one that could
potentially feature his mixed martial arts debut.