Fury and Joshua remain linked to the highly anticipated all-British heavyweight clash, with recent discussions focusing not only on whether the fight will eventually happen, but also on who will oversee its promotion. Although Fury has spent much of his career working with Frank Warren and Joshua was Matchroom Boxing’s banner star under Eddie Hearn, Sauerland sees value in bringing a different voice.
Addressing growing speculation about White’s possible role, Sauerland explained why he thinks the UFC president could support expand the event’s reach beyond the UK.
“If Turki wants Dana to run him, it makes total sense because he has American eyes,” Sauerland told Seconds Out.
“There will be a strategic reason if they want to bring in Dana White. If they are going to bring in Dana White, it will have something to do, I assume, with America, where this fight means very little.
“It’s a huge fight in the UK at the moment. I mean, huge doesn’t really do it justice. Here it’s gigantic, but in America people don’t queue to watch this fight.”
Sauerland also pointed to White’s success in building the UFC as a dominant force in the U.S. combat sports market.
“Bringing in Dana brings a UFC element to the fight,” Sauerland said. “Let’s face it, MMA in America has been the dominant combat sport in America for the last 15, 20 years.
“Boxing, if boxing works in America, is still by far the biggest sport. So I understand from a business standpoint why they would do it.”
White is becoming an increasingly influential figure in boxing thanks to his collaboration with Turki Alalshikh and the launch of Zuffa Boxing. While no agreement has been announced for Fury and Joshua to finally meet in the ring, Sauerland’s comments underscore why White’s involvement may go beyond promotional news.
The heavyweight competition has long been one of boxing’s biggest unrealized events. While the contest would likely sell out a stadium in the UK regardless of who promoted it, Sauerland believes Dana White’s ability to reach grassroots combat sports fans in the United States could make the Joshua vs. Fury fight a truly global spectacle.
Olly Campbell is a boxing journalist covering this sport since 2014, providing reports from the ring and technical analyzes of the most critical fights. His work focuses on fighter tendencies, tactical adjustments and the details that shape high-level competition.