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Keith Thurman explains how the phrase “TIMBER” was born.

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Keith Thurman speaks at the Sebastian Fundora press conference ahead of their March 28 WBC super welterweight title fight in Las Vegas.

Keith Thurman says the “TIMBER” slogan, which he debuted during Sebastian Fundora’s press conference, was created during training camp and was only made public when a delayed schedule change gave him time to finalize the concept.

The former unified welterweight champion believes March 28 will be his chance to turn a comeback into a two-division title on his Hall of Fame resume.

Thurman, who will face Fundora for the WBC super welterweight title on March 28 in Las Vegas, has turned the slogan into part of his media routine. He even brought “TIMBER” T-shirts to the media event, turning the phrase into a pre-fight rallying cry.

In a one-on-one interview with World Boxing News during press duties, Thurman explained that the phrase was already taking shape towards the end of camp, but the final push came when the extra time allowed him to complete the artistic work with the designer.

How the TIMBER event happened

“The Timber hashtag was manifested at the back of the camp,” Thurman told World Boxing News.

“I wasn’t sure if we would be able to put something together at the last minute, so it just so happened that the delay allowed me to manifest it and get the graphics ready with the graphic designer.

“They did a great job, we collaborated, we put it together and it was a great project, something recent for the fans. It’s exhilarating. I’m looking forward to this fight. I’m looking forward to winning with a great performance, and that means wooden baby.”

Ryan Hafey | PBC

Thurman said the slogan is part of a broader push to make this moment count, with the former welterweight champion aiming to leave Las Vegas as a two-division titleholder.

“That’s what boxing is all about and that’s what massive dreams are all about,” Thurman told World Boxing News. “I’m grateful to have this opportunity in my career to not only be a three-time world champion, but to be a two-division world champion. I’m looking forward to having that on my resume before it’s all said and done and then making it into the hall of fame when I retire.”

Fundora vs. Thurman

Thurman said the delay gave him additional runway to transform “TIMBER” from a late-camp idea into a finished project for fight week before he steps into the MGM Grand.

The “One Time” vs. Fundora fight will take place on March 28 at the MGM Grand Garden Arena in Las Vegas, with Fundora defending his WBC super welterweight title.


About the author

Phil Jay is the editor-in-chief of World Boxing News (WBN) and a boxing veteran with over 15 years of experience. Read the full biography.

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Oscar De La Hoya admits that he would consider returning on one condition

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Oscar De La Hoya admits he would consider comeback under one condition

Six-division world champion and Golden Boy promoter Oscar De La Hoya hasn’t fought since 2008, but revealed he would be willing to return for one fighter.

De La Hoya is a newfangled pound-for-pound legend, being one of only two six-division champions in the history of the sport – joined by Filipino fan favorite Manny Pacquiao, who has reached eighth in this ultra-elite club.

While De La Hoya has moved on to promote the sport, “Pac Man” recently returned to the pro ranks, challenging Mario Barrios for the WBC welterweight world title last July in an attempt to break his own record as boxing’s oldest 147-pound ruler.

Pacquiao could only get a draw in that fight, but now he’s ready for an even bigger fight – at least financially – after signing a contract for a rematch with Floyd Mayweather, who defeated him in 2015 in the “Fight of the Century.”

Time will tell whether this fight will have an impact on Mayweather’s renowned 50-0 record or not. “TBE” apparently wants to change his contract to an exhibition fight despite signing a contract for sanctioned competition.

If that fight takes place in September, Mayweather will come out on top again, De La Hoya said Fighting the noise that he would also be willing to have a rematch with Mayweather.

“I am a fighter. I will always be a fighter. If Mayweather beats Pacquiao, Floyd, you owe me a rematch! Let’s go!”

Mayweather defeated De La Hoya by split decision to win the WBC super lightweight title in 2007, and De La Hoya still maintains he deserved to win the fight.

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The Day Wilder vs. Joshua fight died after eight years of failure

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Wilder vs Joshua WBN

Today is April 24, 2026, and after eight arduous years of trying, the Deontay Wilder vs. Anthony Joshua fight is off the table for good, ending one of boxing’s longest-running failed negotiations.

The last window closes

Both sides had one good opportunity to get the job done and promoter Eddie Hearn now closed it down tough. The Matchroom boss has outlined the level of opponent Joshua’s next fight will be aimed at, and it won’t be thrilling for those still hoping for Wilder.

Hearn initially branded Wilder a ‘warm-up’ for Joshua after the ‘Bronze Bomber’ sent Derek Chisora ​​to the points. However, less than a few weeks later, that position appears to have evaporated.

Instead, Joshua will now likely face lower-level opponents outside the top 15 to shake off the ring rust. It is unclear whether these instructions are coming directly from Saudi Arabia or not, but the former two-time heavyweight champion is not expected to enter a potential fight with Tyson Fury this fall after beating the YouTuber over the course of five one-sided rounds.

The Path of Fury takes priority

Joshua, who recorded wins over the likes of Otto Wallin and Jermaine Franklin before suffering a devastating stoppage defeat to Daniel Dubois, is currently in advanced talks with Fury following his performance on Saturday after “The Gypsy King” defeated Arslanbek Makhmudov.

Once negotiations are finalized and the fight is secured, British fans can look forward to the most crucial heavyweight battle in the British Isles since Frank Bruno vs. Lennox Lewis.

To achieve that, Joshua needs to fight a transition fight, and that means he won’t take any chances against Wilder, despite the American’s dwindling strength.

Wilder will now be forced to leave, and given his current form, he may struggle to maintain his current position until any Fury series ends.

Joshua vs. Fury could stretch into two or even three fights, while Wilder will turn 41 in October, which puts him firmly on the wrong side of the age divide.

Heavenly sports

How it all started

The attention for the former WBC ruler could instead turn to Andy Ruiz Jr., who – as WBN reported exclusively in 2020 – was once lined up for a massive pay-per-view clash with Wilder after the Fury trilogy.

It never materialized, but it remains one of the few remaining realistic options that still holds real intrigue.

The plan began with Shelly Finkel’s phone call to WBN in June 2018. It will end in a whimper as Joshua and Hearn choose their next move ahead of the Fury fight.

How it ended

Eight years later, it has only come close to reaching significance once, in 2023, and even then the Day of Reckoning plan fell through.


About the author

Phil Jay is the editor-in-chief of World Boxing News (WBN) and a boxing veteran with over 15 years of experience. Read the full biography.

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Sheeraz says the WBO title could lead to a fight with Canelo

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Image: Sheeraz to Berlanga: "Keep Your 100k"

“I have to say it would be nice to keep Canelo,” Sheeraz told The Ring. “If I become world champion on May 23, I will stand in the way of him becoming undisputed.”

Sheeraz recently said he still wants a fight with Canelo and believes becoming champion could put him directly in line if Alvarez wants to reclaim his titles upon his return.

The fight against Begic is seen as a major opener for Sheeraz. Begic is 39 years elderly and much less established than other names in the division, which creates a significant opportunity for Sheeraz to capture the belt and break into a much larger commercial arena.

Once titleholder status is attached to his name, Sheeraz will become a more attractive option for major event sponsors looking to stage a high-profile comeback for Alvarez. He brings an undefeated record, market value in the UK, a weight of 168 pounds and a title that can be used in a wider story.

This doesn’t guarantee there will be a fight next, but the path is clear. If Sheeraz wins in Egypt, he will go from contender talk to championship business overnight.

For Sheeraz, May 23 may not mean winning the vacant belt so much as securing a spot at the biggest table in the division.

Alvarez is expected to return later this year from elbow surgery, and his next move will be closely watched around the league. With several belt holders in place, promoters now have plenty of options, but the newly crowned Sheeraz would immediately enter the conversation if he can handle Begic.

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