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What does Boxxer’s modern contract mean for boxing?

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When Lauren Price defeated Natasha Jonas at the Royal Albert Hall in March to win the WBC and IBF welterweight titles, the Welshwoman stated she wanted two more fights in 2025.

The Jonas-Price fight was the main attraction of the women’s event at the iconic London venue and was a major statement for promoter Ben Shalom and Boxxer. His stable, which also includes Chris Eubank Jr., Chris Billam-Smith, Adam Azim, Caroline Dubois and Francesca Hennessy, was growing.

However, 2025 did not go well for Boxxer and its fighters. Price, for example, hasn’t fought since March.

On Saturday, Boxxer’s partnership with the BBC will get off to a rocky start in the British heavyweight title clash between Frazer Clarke and Jeamie “TKV” Tshikewa.

So what does the broadcast deal look like and what does it mean for some of the biggest names and rising stars in the country?


Why is Boxxer on the BBC now?

In June, Sky Sports announced that it would not renew its broadcast contract with Boxxer.

It was an compelling move on the part of the broadcaster and a blow to Boxxer. Broadcasters, especially those the size of Sky, are crucial to promoters. This is where most of the money for bankroll fights comes from and provides a platform for fighters.

There has been speculation about what this means for all parties.

Boxxer did not comment on this situation, and the players did not know when they would return to the ring. The void was filled by Shalom’s competitors, who were more than willing to step in. Players, including arguably their biggest star Ben Whittaker, also decided not to renew their contracts with the company.

The 30-year-old admits that this period was hard.

“One thing that I have managed to do over time is to completely separate the world of boxing from the real world. [Boxing] it’s an echo chamber,” Shalom told ESPN. “I’m not actually in a relationship [with rival promoters] and I really don’t have to. I think they are competitors. They never wanted competition. But this is business, right?”


What does the modern contract cover?

This modern chapter for Boxxer has been a long time coming, but as Shalom points out, moving from one broadcasting giant to another is no effortless task.

Boxing has a opulent history on free-to-air television in the UK, with programs such as ITV and the BBC broadcasting many notable fights, including Joe Frazier’s fight with Muhammad Ali in 1971, which was watched by 27.5 million viewers.

However, in recent years, a gap has emerged.

Boxxer wants to appear on the BBC every month, starting this weekend. Adam Azim will headline his first appearance on the platform in the modern year, with his destination set for January 31 in London.

Unified welterweight champion Lauren Price wants to fight in Cardiff in February and will then set her sights on an undisputed fight against Mikaela Mayer.

These are the plans for the beginning of next year.

Shalom said the BBC deal was a “multi-year, multi-fight” deal. The promoter also said that it has the option of signing a pay TV contract with another outlet, which we will announce in the coming weeks.

This means that Boxxer fighters will be able to fight on non-BBC cards if the opportunity arises, just as Adam Azim did on the undercard of the Chris Eubank Jr fight. vs. Conor Benn 2 which was broadcast on DAZN.


What does this mean for boxing?

Any time boxing is broadcast on free-to-air television, it is a substantial deal for the sport.

Boxxer has the opportunity to attract casual fans and introduce them to their fighters, which is vital for them and the development of boxing.

It also means competition in the industry.

Two other UK promotional companies, Matchroom and Queensberry, have exclusive deals with DAZN. If Boxxer can perform on the BBC while also having his fighters on other main cards from time to time, it’s a win-win.

“We don’t want to be part of the crowd. We like to stand out,” Shalom said.

“We were so focused on growing the company, on grassroots activities and bringing the sport to a wider audience, that when the opportunity finally came for the BBC, we had to take it, and time was of the essence.”

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David Benavidez has no room for error in the fight against Ramirez

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Image: David Benavidez Has No Room for Error vs Ramirez

Benavidez enters Saturday’s fight with Gilberto Ramirez in a situation where even a tiny defeat may have a higher price than one defeat in history. Greater opportunities lie ahead, but those plans depend on beating Ramirez cleanly and leaving Las Vegas intact.

Benavidez will meet Ramirez on May 2 in Las Vegas in a fight for Ramirez’s WBA and WBO cruiserweight titles for $79.99. On paper, this is a bold move as Benavidez makes the jump from lightweight heavyweight to challenge an established titleholder who has already established himself in the division.

The pressure on Benavidez goes far beyond physical titles. For months, his name has been linked to huge opportunities at 175 pounds, most notably a clash with Dmitry Bivol. A loss to Ramirez would immediately derail those plans, forcing Benavidez into a rebuilding phase and delaying any significant career moves for the foreseeable future.

Winning in an ugly or narrow way can still invite skepticism. Benavidez is known for his constant pressure and high efficiency, and recently he has had a record of immaculate shots and has been forced to persevere in hard moments. Facing naturally larger opponents makes these defensive mistakes much more steep in the long run.

Ramirez may lack elite strength, but he has the experience and durability of a seasoned cruiserweight. He also enters the ring with much less weight on his shoulders than the challenger. All the pressure to perform rests entirely on Benavidez.

Therefore, the risk for Benavidez is much higher than for the man holding the belts. A victory will ensure that his path to mass fights remains clear, while any other result could immediately ruin his momentum and force him to spend time fighting Ramirez again. Getting stuck twice in the Ramirez fight would be a nightmare for Benavidez.

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Jarrell Miller Targets Long-Awaited Heavyweight Fight After Pero Victory: ‘Let’s Do It’

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Jarrell Miller targets long awaited heavyweight fight after Pero win: “Let’s make it happen”

Jarrell Miller defeated Lenier Pero this weekend at Las Vega to fulfill his world champion dreams, although he may first want to end a long-running feud beyond the title picture

The controversial American heavyweight fighter defeated Olympian Pero over the distancelanding an incredible number of punches en route to a clear unanimous decision victory.

Although winning the final elimination puts him close to a chance to fight champion Oleksandr Usyk, after the fight Miller saw the appeal of an all-American fight with Deontay Wilder.

I’m talking to Fighting Hub TV“Substantial Baby” called for the fight to continue.

“I think if the fans call him out enough, they’ll want to make this fight happen. Everyone says Deontay will beat me, knock me out – there’s only one way to find out. He’s been knocked out multiple times, I haven’t. Let’s make this fight happen. We’re two of the top American heavyweights. We can both get people tuned in. Me and my brilliant speech, him and his weird, dramatic speeches and entrances… I think it would be fun.”

With Miller unlikely to be on Usyk’s radar as the Ukrainian only has a narrow number of fights remaining before he retires, Wilder presents an opportunity to settle a dispute – including claims related to weighty sparring and personal grievances – that has been brewing for years.

Wilder revitalized his career earlier this year with a hard-fought victory over Derek Chisora ​​and will likely miss the opportunity to fight Anthony Joshua as the Briton focuses on a warm-up fight for his fight with Tyson Fury.

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Ryan Garcia signals doubts about Benn’s fight, calling Rolly to reserve

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Image: Ryan Garcia Won’t Accept Terms For Stevenson Fight

In recent comments, Garcia said that Benn is the fight he wants. At the same time, he openly announced the emergency plan.

“If Conor doesn’t want it, we’ll go back to it with Rolly,” Ryan Garcia told Ring Magazine, referring to Rolando Romero.

That alone was revealing. Players who believe that an agreement is imminent tend to limit their message. When alternative opponents are publicly mentioned, it often means that there are still obstacles related to money, timing, broadcasters or promotional control.

Then another wrinkle appeared when Óscar De La Hoya publicly supported a completely different fight.

“I’m most interested in a rematch with Devin Haney,” De La Hoya said, adding that it could be massive enough to accommodate Allegiant Stadium in Las Vegas.

Now Garcia’s public trail includes three separate names: Benn, Romero and Devin Haney. Rarely does a finalized fight sound like this.

Benn’s matchup still makes sense on paper. Benn has become one of the more recognizable names in the UK and has now added to his profile after signing with Zuffa Boxing. Garcia remains one of boxing’s biggest social media attractions and continues to attract attention regardless of the results.

Put these names together and you have clear commercial value.

But picking a fight and liking the fight are two different things. Garcia has ties to the Golden Boy. Benn’s modern setting creates fresh business layers. Place also matters. An event in the US, an event in the UK, or support from Saudi Arabia would change the economy.

This helps explain why backup options are already provided.

A rematch with Haney also remains valuable as unfinished business continues to sell. Their first meeting generated headlines, controversy and debate. Whether fans loved the event or not, they remember it. In state-of-the-art boxing, remembered fights are often easier to sell than fresh ones.

Meanwhile, Romero proposes the simplest, practical way. It is known, accessible and connected to Garcia’s recent history.

Ryan may really prefer Benn, but preference doesn’t always dictate the schedule. This is usually what promoters, networks and time do.

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