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The Rise of the Content King: Like warriors like Shakur Stevenson utilize social media to earn millions

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Image: Shakur Stevenson: 10-lb Rehydration Clause for Conor Benn Fight at 147

Jake Paul today published a message to the fighters, advising them that they must become experienced in social media to promote themselves. He indicates that the promoters are no longer “good to promote” fighters in the way they did it in the past. It now requires warriors to promote themselves in social media by creating everyday content.

Fighters as an entrepreneur

Fighters can no longer focus on training, relying on their promoters or a network platform to gain popularity and earn mega millions. As Jake recalls, boxers have to talk on the phone, studying content and are looking for angles that could sell.

Some of the most dynamic fighters in social media

  • Ryan Garcia
  • Jake Paul
  • Shakur Stevenson
  • Devin Haney
  • Teofimo Lopez
  • Gervonta Davis
  • Conor Benn

Shakur Stevenson plan

These fighters belong to the most popular in sport, but not necessarily the best in their weight classes. The lightweight WBC Shakur champion is an example of a warrior who gave his popularity in social media so that millions fight with Turki Alalshikh seasonal cards.

It can be argued that the tough work, which Stevenson performed on X, is the reason why he noticed his Turks and paid well for the fight with Josh Padley and William Zeda.

Why venerable ways fail

“Social media is a future for boxeries for fighters, getting there,” said Jake Paul to WBO on X. “Many promoters They are no longer good to promote In the established sense, which is why MVP did such a good job because we are first social media. “

Jake follows Instagram, YouTube and X is huge, which helped him earn a lot of money in his low five -year professional career. According to Turning Pro, in 2020 Paul earned over $ 100 million MSN. On Instagram Jake has over 28.7 million followers and 20.9 million on YouTube. This means that he can advertise his fights to his observers on various platforms, in addition to X and Tiktok, and generate significant revenues.

“Everyone is all the time on the phone, scrolling all day. You must be in front of them. You have to be content with,” said Paul. “You need to get a lot of your own hands to be your own promoter. You must take it seriously. Almost as seriously as boxing. At the same time, when you put in the gym, it should also be how much time you spend on your content.

Fresh promoter textbook

“They know the content, you watch the content, you see viral movies all the time. So make your own versions. The movie yourself training. Put more effort. Learn to edit. Go there. Be raucous, be proud, have a personality, tell the world who you are, and tell your story. This is extremely significant, and boxing depends on the fact that you do it to grow sport and grow your own brand to become the greatest. A world – said Paul.

Last updated 08/30/2025

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Carl Froch Claims One Welterweight Champion Could Have Stopped Terence Crawfords Unbeaten Streak

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"Carl Froch Claims One Welterweight Champion Could Have Stopped Terence Crawford's Unbeaten Streak"

Terence Crawford faced and defeated 42 different opponents during a 17-year career, but super-middleweight icon Carl Froch believes that there is one welterweight who would have put an end to Crawford’s unbeaten streak if they were to meet in their primes.

Crawford became the first post-war boxer to claim the undisputed title in three separate weight divisions last September; a run which began as a super-lightweight in 2015 by defeating Thomas Dulorme, then unifying against Viktor Postol before halting Julius Indongo in an undisputed title showdown.

‘Bud’ then moved on to the welterweight scene and knocked out Jeff Horn to capture the WBO world title on his 147lb debut, making five defences of the title before colliding with fierce rival and three-belt unified titleholder, Errol Spence Jr, in 2023.

In a unforgettable fight, Crawford brutally beat Spence down in an authoritative ninth-round stoppage win to capture the undisputed welterweight throne. Talk then turned to an unprecedented three-weight move up to super-middleweight to take on Canelo Alvarez.

After stopping off at super-welterweight to dethrone Israil Madrimov on his way up, Crawford debuted at super-middleweight in a challenge for Canelo’s undisputed crown and outboxed the Mexican superstar in an iconic win last year, hanging up the gloves three months later.

Despite those legendary achievements, Froch picked Floyd Mayweather Jr to come out on top in a potential fantasy fight against the Omaha southpaw, in an episode of ‘Froch on Fighting’.

Mayweather’s achievements speak for themselves, retiring with a perfect 50-0 unbeaten record after claiming world honours in five divisions, with his most impressive reign coming at 147lbs, where he defeated the likes of Manny Pacquiao and Shane Mosley.

Mayweather has been rumoured to make a comeback, but while there would be huge finances that would be on offer, Crawford has revealed that he would have no interest in ending his retirement for a bout with ‘TBE’, believing that the 49-year-old is ‘old’ and ‘done’.

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Conor Benn Reveals His Pick: Oscar De La Hoya vs Terence Crawford Showdown in Boxing History

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Conor Benn Reveals His Pick: Oscar De La Hoya vs Terence Crawford Showdown in Boxing History

Terence Crawford has been hailed by many as the best fighter of this generation following his retirement, and now WBC welterweight title hopeful Conor Benn has shared how he thinks ‘Bud’ would have fared against six-division world champion Oscar De La Hoya.

Crawford became boxing’s sixth five-division world champion with an iconic win over Canelo Alvarez back in September; joining Thomas Hearns, Sugar Ray Leonard, De La Hoya, Floyd Mayweather and Manny Pacquiao in that elite and exclusive club reserved only for legends of the sport.

Of that group, only De La Hoya and Pacquiao have gone on to conquer a sixth division, with De La Hoya’s 2004 WBO middleweight world title win over Felix Sturm seeing the Californian become the first boxer to ever become a sextuple champion.

Crawford could have joined ‘’The Golden Boy’ and ‘Pac-Man’ in achieving that feat, having been offered a middleweight world title shot during the aftermath of his triumph over Canelo late last year – a proposal which later fell apart due to a failed doping test by Janibek Alimkhanuly.

Continuing the praise that the Omaha-born southpaw has received since announcing his retirement last December, Benn told Daily Mail Boxing that he would favour the undefeated star to get the better of De La Hoya, if they were to meet in their primes.

Benn also went on to predict that Crawford would retain his unbeaten streak against other greats of the game, picking him to come out on top against each of Mayweather, Julio Cesar Chavez, Pernell Whitaker and Roberto Duran.

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Robert Garcia Evaluates Terence Crawfords Odds Against Prime Pacquiao

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"Robert Garcia Evaluates Terence Crawford's Odds Against Prime Pacquiao"

Top trainer and former world champion Robert Garcia has considered the outcome of a fantasy showdown between Terence Crawford and Manny Pacquiao.

The two generational greats reportedly came close to squaring off in 2021, back when Crawford was the WBO welterweight champion and ‘Pac Man’ held the WBA title.

Their unification match never materialised, though, as Pacquiao was scheduled to face Errol Spence Jr before ‘The Truth’ pulled out with a torn retina.

Instead, the Filipino legend ended up losing his WBA title to Yordenis Ugas at a stage when, while still serviceable, he was quite clearly past his best.

Crawford, meanwhile, was hitting top form around this time, just a few fights away from producing arguably a career-best performance against Spence.

He did, of course, manage to stop his welterweight rival in nine rounds, before moving up to 168lbs and becoming a three-division undisputed champion by dethroning Canelo Alvarez last September.

Based on those two performances, coach Garcia has told ESNEWS that he would favour ‘Bud’ to defeat even a prime version of Pacquiao.

“The Crawford that beat Spence – and the Crawford that beat Canelo – would probably beat Manny.”

While Crawford’s prime almost certainly came during his run of eight stoppages at welterweight, it is harder to pinpoint when Pacquiao ultimately reached his peak.

In terms of his most destructive performance at world level, however, many will point towards his second-round finish over Ricky Hatton in 2009.

While facing the ‘Hitman’ at 140lbs, Pacquiao would cement himself as a formidable welterweight champion soon after, dethroning Miguel Cotto with a 12th-round stoppage for the WBO title.

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