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The Rise of the Content King: Like warriors like Shakur Stevenson utilize social media to earn millions

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Image: Shakur Stevenson: 10-lb Rehydration Clause for Conor Benn Fight at 147

Jake Paul today published a message to the fighters, advising them that they must become experienced in social media to promote themselves. He indicates that the promoters are no longer “good to promote” fighters in the way they did it in the past. It now requires warriors to promote themselves in social media by creating everyday content.

Fighters as an entrepreneur

Fighters can no longer focus on training, relying on their promoters or a network platform to gain popularity and earn mega millions. As Jake recalls, boxers have to talk on the phone, studying content and are looking for angles that could sell.

Some of the most dynamic fighters in social media

  • Ryan Garcia
  • Jake Paul
  • Shakur Stevenson
  • Devin Haney
  • Teofimo Lopez
  • Gervonta Davis
  • Conor Benn

Shakur Stevenson plan

These fighters belong to the most popular in sport, but not necessarily the best in their weight classes. The lightweight WBC Shakur champion is an example of a warrior who gave his popularity in social media so that millions fight with Turki Alalshikh seasonal cards.

It can be argued that the tough work, which Stevenson performed on X, is the reason why he noticed his Turks and paid well for the fight with Josh Padley and William Zeda.

Why venerable ways fail

“Social media is a future for boxeries for fighters, getting there,” said Jake Paul to WBO on X. “Many promoters They are no longer good to promote In the established sense, which is why MVP did such a good job because we are first social media. “

Jake follows Instagram, YouTube and X is huge, which helped him earn a lot of money in his low five -year professional career. According to Turning Pro, in 2020 Paul earned over $ 100 million MSN. On Instagram Jake has over 28.7 million followers and 20.9 million on YouTube. This means that he can advertise his fights to his observers on various platforms, in addition to X and Tiktok, and generate significant revenues.

“Everyone is all the time on the phone, scrolling all day. You must be in front of them. You have to be content with,” said Paul. “You need to get a lot of your own hands to be your own promoter. You must take it seriously. Almost as seriously as boxing. At the same time, when you put in the gym, it should also be how much time you spend on your content.

Fresh promoter textbook

“They know the content, you watch the content, you see viral movies all the time. So make your own versions. The movie yourself training. Put more effort. Learn to edit. Go there. Be raucous, be proud, have a personality, tell the world who you are, and tell your story. This is extremely significant, and boxing depends on the fact that you do it to grow sport and grow your own brand to become the greatest. A world – said Paul.

Last updated 08/30/2025

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Deontay Wilder believes that one factor made Oleksandr Usyk decide to fight him

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Deontay Wilder believes one factor made Oleksandr Usyk u-turn on fighting him

Deontay Wilder responded after Oleksandr Usyk gave up targeting a fight with the “Bronze Bomber”.

For several months, it seemed that the former WBC world heavyweight champion Wilder was one step away from a final showdown with unified heavyweight king Usykbut instead the two men went in different directions.

Wilder returns to action on April 4 when he faces fellow heavyweight veteran Derek Chisora ​​at the O2 Arena in London, while Usyk will defend his WBC heavyweight title in a controversial fight against kickboxing star Rico Verhoeven at the Pyramids of Giza on May 23.

Usyk recently made his future intentions clear, stating that he plans to face Verhoeven, the winner of Fabio Wardley vs. Daniel Dubois, and then with Tyson Fury.

With this in mind, Wilder told Daily Mail Boxing that he believes Usyk may have changed his mind after being intimidated when they met.

“Deontay Wilder is not there? Maybe he changed course. Most of the time when people meet me and see me, there is an intimidation factor.

“We’ll see. If it doesn’t happen, it won’t ruin my dreams. I’m still here, whether he’s here or not. It doesn’t matter who’s here. I’m not here for any of these other guys in the division. I’m here for my goals and what I want to do with my life.”

Usyk may still change his mind and decide to fight Wilder, but first the “Bronze Bomber” must defeat Chisora ​​next month.

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Edgar Berlanga urges Chris Eubank Jr to talk fight as London rumors grow

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Eubank Jr vs Berlanga WBN PA

Edgar Berlanga continues to talk about the Chris Eubank Jr. fight on social media, keeping the fight in the spotlight even though no official deal has been confirmed.

The super middleweight has repeatedly posted about a potential fight, suggesting it could happen later this year in London.

Berlanga’s activities have led some fans to believe that talks may be going further behind the scenes than has been publicly acknowledged.

So far, however, neither side has announced an agreement. Organizers and broadcasters have yet to confirm anything formally, leaving the situation in limbo despite Berlanga’s persistent teasing about the fight online.

Berlanga vs. Eubank Jr

Reports earlier this year indicated that there were discussions about a possible fight, although one sticking point appeared to be the lack of agreement on the weight limit.

Eubank Jr is said to have favored a catchweight closer to 164 pounds, while Berlanga preferred the full 168-pound limit at super middleweight.

This puts the fight in a strange position. There is a lot of talk about it on the Internet, but there is still no official confirmation.

Mark Robinson | Match room

A logical fight for both sides

The fight may come at a good time for both fighters.

For Eubank Jr. it would be a chance to move back up in weight and re-establish himself in the super middleweight division after two tough fights to gain 160 pounds in his fights with Conor Benn, both of which had an additional hydration clause.

If Eubank performs well against Canelo Alvarez’s former opponent, it could push him back to the top of the list of potential rivals for the Mexican star, which was first floated as a potential route a few years ago.

Berlanga has his own reasons for wanting this fight.

Hamzah Sheeraz knocks out Edgar Berlanga in New York
Ring III / DAZN

The Brooklyn fighter burst onto the scene with sixteen straight first-round knockouts, but he still has to rediscover the form that made him a star after several impoverished performances and a bad showing against Hamzah Sheeraz, another potential future Eubank Jr. opponent.

Meeting Eubank, who has shown weaknesses that could give Berlanga confidence, could be the perfect window to see “The Chosen One” outside the United States.

Until something is signed and announced, the potential clash remains one of those state-of-the-art boxing stories that get talked about on the internet before the official website catches up.


About the author

Phil Jay is the editor-in-chief of World Boxing News (WBN) and a boxing veteran with over 15 years of experience. Read the full biography.

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Shakur Stevenson: “I feel like I’m the best fighter in boxing”

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“I’m just an ordinary person,” Shakur Stevenson recently told Joe Rogan on Rogan’s hugely popular podcast. Stevenson was both right and wrong. He was right that he wasn’t interested in being one of the dazzling players. “I’m different,” he told Rogan. “I’m not like these guys.” Quite good, but Stevenson’s skills in the ring, which could be admired a few weeks ago when he completely outclassed the excellent Teofimo Lopez, show a different side of the man. It could be just an ordinary guy on the street. In the ring, however, the man is far from ordinary.

He may be humble, but Stevenson is candid about his career. “It’s just solid work, dedication and God-given ability,” he said. “I think I’m the most complete fighter in boxing.” No doubt many will now agree with this. “I just feel like I’m a fighter who can do anything,” he said. “I feel like I’m the best fighter in boxing.” Once again, no doubt many will now agree with this. Indeed, the fight with Lopez elevated Stevenson from a fighter who could be great to a fighter who is undoubtedly great. “It scared a lot of people,” he said of the Lopez fight.

Indeed, Stevenson knew Lopez would be a tough competitor if he took the stage. “I couldn’t believe how good he was,” Stevenson said of seeing Lopez perform live and in person last year in Time Square. But this only strengthened Stevenson’s determination. “I want to see what he can do to me,” he recalled telling himself. He has since learned what Lopez could do with him – and it wasn’t much. Stevenson now has two junior welterweight championship belts in his possession. Fighters may want to ignore him, but avoiding him won’t be an simple task if you’re an ambitious junior welterweight who doesn’t want to be accused of avoiding competition.

Perhaps surprisingly, Stevenson greatly admires his friend, the recently retired Terence Crawford, for his friendship and discipline. “He took my game from where it was to a very high level,” Stevenson said of his mentor. Greatness recognizing greatness. Like Crawford, Stevenson enjoys the hard-earned fruits of his labor. But he’ll be back in the ring soon, because there’s always a recent battle to fight. Stevenson won’t fight forever. He wants to retire someday with health and money. Bright and skilled – certainly a winning combination.

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