Promoter Eddie Hearn says his warrior Shakur Stevenson will not be able to run around the ring on Saturday evening, because William Zepeda will be behind him all night July 12.
Hearn was wrong before and I suspect that he would cover his ears to suppress Boos if the delicate champion of WBC Stevenson (23-0, 11 KO) decides not to stand and fight with the challenger Zepeda (33-0, 27 KO).
Turki Alalshikh established his directive Tom and Jerry for fighters on Saturday’s card. If Shakur decides to ignore him, it will be fascinating to see Turk’s face while watching.
Hearn: Shakur can’t run
“Zepeda will perform all night. Shakur will not be able to run around the ring. It doesn’t run around the ring anyway. He is simply very wise – said Eddie Hearn to the Ring magazine canalGiving the Euphemistic label to Shakur Stevenson. “
Pay attention to how Hearn caught after admitting that Shakur is a runner. He quickly changed the melody, saying that he was not running. This is ancient Freudian slip. He told the truth about Jerry, then caught and turned the course.
“I get all these things by Tom and Jerry. You have to make every effort to not be hit. Turki Alalshikh does not have a fighter in the camp in the way he looks at the longevity of the warrior’s career. He just wants entertainment and wants it now. The pay for the best dollar for entertainment,” said Hearn.
It doesn’t matter if Turks are not in Shakur or other fighters in the camps. If he pays them millions for entertainment, he should expect that they will not run in the ring, stinking from the pond while the fans boom. He wants his events to do well, bring good numbers and praised by fans as bringing value.
Turki cannot do this if he allows warriors to transform their fights into Tom and Jerry. So he is not wrong, expecting Shakur to fight. Ideally, do not invite him if he turns the fight against William Zapeda to meet at the track. Stevenson received a warning, and if he decides to ignore him, don’t invite him back. I would do it if I was Turks.
Turki requires action
“You just don’t make the warriors change their style because Turki wants a humorous fight. I think this is a kind of fight in which Shakur will really show his greatness,” said Hearn.
If runners, such as Shakur and Devin Haney, refuse to change their styles, Turks can withdraw them and focus on using the humorous ones. They will change their ways if Turki leaves their list of invitation, what I would do centuries ago. It cannot be expected that Stevenson will change the way he fights because he is not physically suitable for fighting in a pocket with killers at the age of 135 or even at the age of 130.
Zuffa Boxing kicks off its UK run with a main event that puts two contenders close to title chances. Will Billam-Smith be able to maintain his position as a striker who comes forward and shoots with bad intentions, or will Rozicki break through and push his name to the top of the league?
Billam-Smith (21-2, 13 KO) knows the place and knows how to fight a 12-round fight in front of an audience. At his best, he tightens the space, exercises the body and makes opponents fight at a pace they don’t want.
Rozicki (21-1-1, 20 KO) presents a different view. He comes in, lets go of his hands and forces an exchange of words. Eighteen of his knockouts came within three rounds, which says everything about his approach. He throws to hurt and will test Billam-Smith’s chin early.
Chris Billam-Smith said: “I’m coming home. This is a huge opportunity for me to stand in front of my amazing supporters. Sky Sports knows how amazing these fight nights in Bournemouth are and this one will be no different.”
Ryan Rozicki added: “It’s a tough fight and that’s what I wanted when I signed with Zuffa Boxing. I know what he brings and I respect that. But he hasn’t fought someone like me there. I’m focused on my job, taking it one day at a time and I’ll be ready for fight night. The fans will have a real fight.”
Billam-Smith needs to show he can withstand pressure without taking shots, and Rozicki needs to prove his strength can withstand a fight with a fighter who can take him the distance.
The result will decide who will fight for the cruiserweight title.
Tomek Galm is a boxing journalist covering the global fight landscape since 2014, specializing in heavyweight analysis, industry trends and fighter psychology.
Anthony Joshua’s two-fight deal in 2026 has been announced, and Deontay Wilder is once again not part of the Briton’s plans, despite his resurgence.
Wilder’s team have now reacted to the news that Joshua will instead face Kristian Prenga ahead of his fight with Tyson Fury later in the year.
‘AJ’ was drafted by Fury following the latter’s victory over Arslanbek Makhmudov two weeks ago, but he has refused to publicly agree to a long-awaited showdown without a warm-up fight or a fully negotiated agreement.
In an interview with Sky Sports BoxingShelly Finkel, who manages The Bronze Bomber, revealed that she is neither disappointed nor surprised by Joshua’s opponent, simply summing up the situation as “the same senior story.”
“You can’t be disappointed with something that never happened. Eddie never contacted us and Joshua obviously had no intention of fighting Deontay Wilder. Same senior story, just a modern date.”
While Hearn may not have been ready to fight Wilder, his goal is to defeat the former WBC heavyweight world champion for one of his other heavyweight challengers – Jarrell Miller.
As for Joshua, he will face Prenga on Saturday, July 25 in Riyad, Saudi Arabia, and will be looking to fight one of the biggest fights in British boxing history.
“We didn’t really make any money on Devin Haney, but that’s OK,” Hearn told Fighthype. “We lost a little. We earned a little. We built him for this position.”
When a promoter like Hearn, who has been Haney’s biggest cheerleader in the past, starts talking about “losing a little” and “overpaying,” it’s a clear sign that market value and actual revenue are out of sync.
Hearn essentially argues that while Haney gained name recognition, he never became a self-sustaining financial engine. The cost of his handbags combined with promotional expenses apparently outweighed the ticket sales and DAZN subscriptions he brought in.
“I’m not prepared to lose a few million by labeling Devin Haney,” Hearn said.
Hearn explained that signing Haney was still critical at the time, especially as a teenage American player with upside, but the numbers behind the performances did not fully reflect the results. He said Matchroom had “paid through the nose” to bring in Haney and push him forward, even if the reward was not immediate.
That experience now shapes his approach to Haney as an opponent or headliner. Hearn made it clear that he was no longer willing to accept losses just to add a recognizable name to his business card.
He compared this to promoters who may still be in the build-up phase, pointing to situations where companies are willing to take short-term financial hits.
“Others do. They may lose a few million, there is nothing wrong with that because they are building their squad,” Hearn said. “I’ve been in this position before. I’m not in this position anymore.”
Haney has yet managed to secure substantial paydays, including appearances at Saudi-backed events and on high-profile US cards, and Hearn admitted that the player and his father Bill have handled their business well. However, from the promoter’s point of view, the calculation has changed.
If the biggest sports promoter claims that he will not put a fighter in the fight of the evening because he will lose $2 million, it is difficult to deny that this fighter is a real “draw”. This suggests that Haney’s status was partly due to high guarantees rather than organic fan demand.
Robert Segal is a boxing reporter at Boxing News 24 with over a decade of experience covering fight news, previews and analysis. Known for his first-hand reporting and in-ring perspective, he delivers authoritative coverage of champions, challengers and emerging talent from around the world.
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