Boxing
Zuffa Boxing plans up to 16 events in 2026 with global expansion
Published
8 months agoon
Zuffa Boxing is planning 12 to 16 events in 2026, including international fight cards and up to four marquee superfights per year, according to TKO Group Holdings CEO Mark Shapiro during the company’s fourth-quarter earnings announcement on Tuesday.
The promotion, which launched in January 2026 as a joint venture between TKO and Saudi Arabia’s Sela, has already secured a media rights deal with Paramount+ covering the United States, Canada and Latin America, with additional territories currently in negotiations.
“We are encouraged by our initial progress in 2025 in signing a media rights deal with Paramount Plus in the United States, Canada and Latin America,” Shapiro said. “We are signing a robust portfolio of boxers to our roster and are already planning a 2026 fight card calendar that will take us outside the United States.”
He added: “All I can say is: be careful. Our goal is to build this into a behemoth.”
Super Fights and the Sela Partnership
In addition to Zuffa Boxing’s regular calendar of events, Shapiro said the organization will host two to four superfights per year in partnership with Sela. The first confirmed event under this structure will be Tyson Fury vs. Arslanbek Makhmudov, which will take place on April 11 at Tottenham Hotspur Stadium in London, with Zuffa Boxing and Sela listed as co-hosts, and will be broadcast on Netflix.
Shapiro also addressed the Conor Benn transfer that made headlines this month, explaining that it is a one-fight deal financed by Sela – not directly by Zuffa Boxing – under the same structure as last year’s Canelo Alvarez vs. Terence Crawford event. He dismissed criticism from Matchroom’s Eddie Hearn, claiming he was “stirring the pot in a fictional way” and said the story “took on a life of its own”.
“It’s only one fight!” Shapiro said.
The superfight model is designed to build competition and showcase Zuffa Boxing fighters against the backdrop of larger events, expanding the profile of the promotion’s lineup while Sela absorbs the costs of the main fights.
How the venture works
Shapiro presented the financial structure of the joint venture in exceptional detail. Sela finances all operations, while TKO has no obligation to finance. TKO charges an annual management fee of $10 million to run the promotion, as well as an additional $10 million service fee for each superfight event and commissions from media rights deals negotiated on behalf of the venture.
TKO acquired a 25% stake in Zuffa Boxing in 2025 and expects to achieve a roughly 50/50 ownership stake in the company within a few years, hitting performance milestones that Shapiro says are already within reach.
“The way we have structured the joint venture with our partners in Saudi Arabia, specifically Sela, is that they are financing it,” Shapiro said. “We have no obligation to finance. We intend to build goodwill.”
Zuffa Boxing is treated as an equity method investment in TKO’s financial statements, which means its revenues and losses are not consolidated in TKO’s main figures. This project is included in the “Corporations and other” segment of TKO, next to PBR and general administrative expenses.
The bigger picture
TKO reported full-year 2025 revenues of $4.735 billion across its portfolio, which includes UFC, WWE, PBR and IMG. Business 2026 guidance projects revenues of $5.675 billion to $5.775 billiondriven primarily by fresh media rights deals for the UFC and WWE with Paramount and Disney.
Shapiro positioned Zuffa Boxing as an additional growth channel with the same revenue streams that TKO has built around its other properties – media rights, consumer licensing, ticket sales, site fees and global partnerships. Integration with UFC, WWE and PBR also gives TKO an advantage in negotiations with broadcast and streaming partners.
For a promotion that’s only been around for a month, the infrastructure is growing rapidly. The deal with Paramount+ has been struck, international territories are on the cards, the London superfight is booked for April and the 2026 calendar is full. Whether Zuffa Boxing can produce results on the scale described by Shapiro will depend on how quickly it can build a roster deep enough to accommodate more than a dozen fighters a year – but TKO has made clear that it intends to treat boxing with the same operational machinery it has built around mixed martial arts.
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Boxing
Dana White Rejects November 28 Date for Shakur vs. Haney Fight
Published
7 hours agoon
October 13, 2026
Dana White quickly shut down rumors about Shakur Stevenson meeting Devin Haney on November 28 in Atlanta. Anyone expecting an immediate fight reveal took a hit after White addressed the situation following the Contender Series. When reporters pressed him on the proposed Thanksgiving weekend date, he gave them very little to work with.
“If it was, I would have announced it,” White stated.
He declined to offer negotiation details, nor did he float an alternate calendar slot. That curt statement keeps November 28 unverified. It does not kill the pairing entirely, but it proves the business side remains unresolved.
Social media bargaining created the illusion that promotional machinery was already rolling. Both boxers publicly settled on 145 pounds on X, leading casual observers to believe the hard part had passed. Settling on an informal weight limit in a comment section does not trigger an official press tour. Online back-and-forth gives followers plenty to debate, yet neither fighter has booked travel, hired sparring partners, or officially launched camp.
The real snag centers directly on purse demands. Ring insider Mike Coppinger pointed to the financial friction on social media, posting, “Money mostly but I believe it will get done.”
Optimism does not print tickets or satisfy broadcast partners. Bill Haney openly vented his irritation over the sudden silence from the Stevenson camp, posting, “Bro nem quiet as church mouse’s again…”
That frustration is easy to understand. Transparent negotiations inflate public expectations in a hurry. When one camp goes completely silent immediately after a public concession, momentum disappears. Talks look completely stalled from the outside, even if promoters continue working behind closed doors.
Nobody following the modern boxing business should feel surprised by this drag. Arguing online generates massive engagement metrics, yet back-and-forth posts cannot finalize multi-million-dollar agreements. Network commitments, venue guarantees, and revenue splits require formal paperwork that takes weeks to navigate.
White essentially yanked the conversation back to reality. Observers have a target weight, an opponent, a venue city. What everyone still lacks is a legally binding contract. Until both camps resolve guaranteed purses, this matchup exists strictly as an internet discussion rather than a genuine event.

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Boxing 24/7 Wire
Boxing247.com is an independent boxing news publication covering the sport since 2001. It provides original reporting, fight analysis, schedules, results, and informed coverage of major fighters and events worldwide, backed by more than 25 years of professional boxing journalism.
Boxing
Saudi Boxing: The Urgent Need to Reduce Prize Money for Sustainable Growth
Published
13 hours agoon
October 13, 2026
Spencer Brown sees a noticeable shift coming to Saudi boxing. Tyson Fury’s manager expects the massive purses to shrink, with fewer mega cards happening each year even though the Kingdom plans to stick around. From his perspective, the current spending pace simply cannot hold, creating a whole new reality for fighters across the sport.
“I think that the money has to go down because nobody can keep paying that sort of money,” Brown told The Ariel Helwani Show.
He made sure to dismiss rumors that Saudi investment is drying up completely. Instead, he sees Riyadh scaling back the volume of blockbuster events.
He pointed to Fury’s December 11 meeting with Anthony Joshua in Cardiff, a deal he helped put together, calling it one of the final spectacles of its kind. Moving forward, he predicts fans will see just one or two events of that size annually. While speaking as a dealmaker rather than an official spokesperson for Riyadh Season, his perspective carries genuine weight.
“I think this is one of the last of the big fights we’re going to see. I think you might get one or two big fights a year in future,” Brown said about the Fury vs. Anthony Joshua clash.
The real trouble will be convincing boxers to accept smaller checks again. Once a fighter pockets Saudi riches, traditional offers funded by gate receipts or pay-per-view sales feel like an insult. A matchup can make all the sense in the world on paper, yet stall out completely if someone insists on another monster payday.
That dynamic could trigger prolonged layoffs. Fighters risk sitting around, holding out hope for an invitation to the rare marquee card. Veterans near the end of their careers do not have time to waste on the sidelines, but the temptation of holding out for life-changing money remains strong.
A market cool-down could ultimately force promoters to build fights around realistic budgets again. For that model to succeed, fighters who want to stay active will have to adjust their financial expectations accordingly.
Fighters who grew accustomed to eight-figure guarantees for low-demand, mismatched events are going to hit a wall of stubborn inactivity before reality sets in.
Human nature and boxing economics suggest the immediate reaction won’t be humility. It will be entitlement.
When a boxer makes $10 million to $20 million fighting an unheralded opponent in an atmosphere with minimal gate pressure, that number ceases to be a windfall in their mind. It becomes their baseline. Returning to a traditional promotional model where their guarantee is tied directly to pay-per-view buys and ticket sales in London, New York, or Las Vegas feels like a drastic demotion.
The fallout is likely to split fighters into distinct groups:
First come the holdouts. The biggest names with heavy bank accounts will sit on the sidelines, convinced that their manager or promoter simply isn’t trying hard enough, or that Riyadh will eventually circle back when a headline slot opens.
They will post training clips on social media, call out other stars, demand absurd splits, and reject viable market-rate offers. Some will sit out twelve to eighteen months before grasping that the sovereign wealth subsidy has actually contracted. For aging stars, this wait will quietly run out their athletic primes.
Second comes the rude awakening for mid-tier names. Fighters who received inflated purses simply to fill out stacked undercards will discover that traditional promoters have zero appetite to subsidize them. If a fighter does not shift tickets in their home market or drive subscriptions, domestic promoters cannot afford them at Saudi rates.
These fighters will face a blunt ultimatum: accept pay cuts of 60 to 75 percent, or retire. Those who need money to maintain luxury spending habits will swallow their pride, sign realistic contracts, and return to competitive, grinding fights where they actually have to take risks.
Ultimately, the market correction will be painful. Boxing spent years living in an artificial economy where risk and commercial return were completely divorced. Once the spigot tightens, the fighters who want to stay relevant will have no choice but to get back in the gym and fight each other on realistic budgets, while the ones chasing long-gone purses will simply wait themselves into irrelevance.

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Boxing News 24 Desk
BoxingNews24.com has delivered independent boxing coverage since 2007, including original news, fight analysis, schedules, and results. Our experienced boxing writers cover major fighters and events worldwide, with published content reviewed by editors for accuracy.
Boxing
Canelo Alvarez Reveals Top 5 Best Fighters in the World | Boxing News 2023
Published
15 hours agoon
October 13, 2026
Having previously been considered as the pound-for-pound king, Canelo Alvarez is on a quest to prove that he remains amongst the elite, and the four-division world champion has revealed his top five active pound-for-pound fighters.
Many fight fans considered Canelo to be the pound-for-pound number one between 2019 and 2022, as he continued his long unbeaten streak since a 2013 loss to Floyd Mayweather and progressed through the weight divisions.
In November 2019, Alvarez dethroned WBO light-heavyweight world champion Sergey Kovalev to claim world honours in a fourth division, before moving back down to super-middleweight and capturing all four 168lb titles in an 11-month spell to become boxing’s first undisputed super-middleweight champion.
Canelo has since suffered defeats to both Dmitry Bivol and Terence Crawford and the 36-year-old now finds himself without a belt, but he is set for a world title challenge at the end of the month, when he heads to Saudi Arabia and attempts to dethrone Christian Mbilli.
Speaking to DAZN Boxingahead of that title bid, Canelo revealed his current top five boxers in the sport, noticeably opting not to include himself.
“My top five pound-for-pound fighters are [Oleksandr] Usyk, [Naoya] Inoue, Bivol, Shakur [Stevenson] and Gervonta [Davis].”
Canelo’s selections may come as no surprise, with Usyk and Inoue viewed as the top two fighters on most people’s pound-for-pound lists.
Bivol currently holds three of the four world titles at light heavyweight, making the next defence of those belts against Callum Smith in December, while Stevenson looks poised for a showdown with Devin Haney later this year.
As for Davis, he may be the surprise inclusion in Canelo’s list, with ‘Tank’ having not competed since March 2025 when he was held to a controversial draw with Lamont Roach.
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