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‘The Ultimate Shill’ Max Kellerman faces harsh criticism over Edgar Berlanga’s comments

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Max Kellerman speaks at a Zuffa press conference beside Edgar Berlanga.

Max Kellerman’s latest praise of Edgar Berlanga has already drawn criticism from boxing observers, with some accusing the veteran broadcaster of acting like the “ultimate bullshit” to fighters aligned with Zuffa Boxing.

Speaking during a press conference about Zuffa’s recent signings, Kellerman made a lengthy defense of Berlanga’s career, describing the Puerto Rican challenger as a fighter who became a “victim of his own success” after a remarkable string of first-round knockouts.

The passion that built Berlanga

Kellerman pointed out that Berlanga began his professional career with sixteen straight first-round stoppages, a run that briefly captured the imagination of fans watching his career on televised undercards.

The broadcaster tried to put the streak into context, arguing that choosing partners carefully is standard practice in boxing.

“A lot of guys are easily fit to start their careers, in fact almost every professional boxer is built that way,” Kellerman explained.

“Well, why didn’t anyone else score 16 straight to start their careers, right? I can name you fighters, I won’t, but I can if you ask. Who scored 50 and 0 (Floyd Mayweather), 53 and 0 (Wanheng Menayothin), right? And you know why they got to that, right? But who scored 16 in a row in the first round?”

Kellerman also reflected on how the streak turned into a spectacle during Berlanga’s first appearances on ESPN.

“Watching it on ESPN, I was sometimes on the studio feed. It’s actually comical how he’s going to take another guy out in the first round.”

But critics say such comments reflect a growing trend around Zuffa broadcasts, in which contestants associated with the project are often introduced in glowing terms before their performances fully justify the praise.

Among some fans and media observers, the frustration can be bluntly summed up by the label “ultimate bullshit.”

Mikey Williams | Top position

Berlanga’s experience gap

Kellerman argued that the knockout streak created unrealistic expectations for Berlanga’s development.

Kellerman said: “He had almost no professional experience. Until his seventeenth fight, he had virtually no professional experience. How many rounds did he actually fight?”

Berlanga himself admitted to the shortcomings of this streak in an interview exclusively with World Boxing News.

“At first it was like that because when I knocked everyone out in the first round, I knocked out sixteen opponents in the first round, but I didn’t get good rounds to get that experience,” Berlanga told WBN.

“So when I started going the distance with these guys, people said I was a bum and I wasn’t good. But I needed those innings.”

This admission highlights the same development gap that Kellerman mentioned, but it also reflects what many in the sport noticed as Berlanga began to face better opponents.

Early knockouts built buzz and momentum, but the aura around the series faded as the selection tightened and the rounds began to pile up.

At this stage, many experts were already wondering how this approach would perform when the level of competition caught up.

Sheeraz knockout warning

For many observers, the knockout loss to Hamzah Sheeraz confirmed fears that had been growing long before the opening bell.

Berlanga’s pre-fight performance already suggested that the explosive momentum of his early career was becoming increasingly complex to replicate as the opposition improved.

In the match against Sheeraz, these doubts finally came to delicate in dramatic fashion.

Despite this context, Kellerman highlighted Berlanga’s durability, emphasizing that he was able to go the distance against Canelo Alvarez.

“And then he finally gets to Canelo Alvarez and goes the distance with Canelo,” Kellerman said.

“It’s very complex, especially for aggressive fighters. Canelo is one of the best counter-punters of all time.”

“Edgar went a huge distance with him and it shows something that you can’t show after a first-round knockout. It shows the level of character.”

Kellerman even floated the idea that the knockout artist who built Berlanga’s reputation could yet make a comeback.

“Now the question is: Is the search-and-destroy guy still out there who can get everyone out?”

Hamzah Sheeraz knocks out Edgar Berlanga in New York
Ring III / DAZN

The celebrated Zuffa pattern

Berlanga’s monologue is the latest noteworthy moment since Kellerman became closely associated with the Zuffa Boxing project.

Earlier broadcasts have already sparked discussion about the role his commentary now plays in the promotion’s presentation.

At one event, Kellerman suggested that Jai Opetaia may no longer be viewed as “undisputed,” even though the cruiserweight division still has multiple titleholders.

On another occasion, comparisons were made between emerging players and legends such as Roy Jones Jr. and Larry Holmes prompted Andre Ward to issue a piercing reminder during the exchange.

“You know they take your word for it, literally,” Ward said.

For a promotion that is still establishing itself in the sport, Kellerman’s framing style carries real weight.

Many fans and media say the momentum is now obvious. Kellerman has built a reputation as one of boxing’s sharpest independent analysts, so the change in tone did not go unnoticed.

Some believe it would be better if the former HBO voice returned to the more even-handed style that made him one of the most respected sports commentators.

Regardless of whether it was intentional or not, the result is the same – the fighters associated with the project often perform with such panache that, according to critics, they still have to be earned in the ring.

And this tension between promotion and analysis is why Kellerman’s commentary continues to polarize audiences.


About the author

Phil Jay is the editor-in-chief of World Boxing News (WBN) and a boxing veteran with over 15 years of experience. Read the full biography.

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Liam Smith Puts Ben Whittaker to the Test Under Intense Pressure

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"Liam Smith Puts Ben Whittaker to the Test Under Intense Pressure"

Liam Smith believes Ben Whittaker’s talent could take him to a world title, but questions how his style holds up against an opponent who keeps pressing after the early rounds. Ahead of the Conor Wallace fight, that remains an unanswered question about the 29-year-old.

Whittaker has been matched cautiously for someone with an Olympic silver medal and extensive amateur experience. His professional opposition has given him opportunities to display his reflexes, but little evidence of how those skills survive sustained pressure from a world-class light heavyweight.

“It’s difficult to win a round against Ben Whittaker fresh and sharp,” said Liam Smith during the panel discussion. “But a 12-round fight, they’re not the same fighters in the back half, the back six. To kind of get to fighters like that, you’ve got to be able to still have the mindset, ‘I’m going to be down after four or five rounds, but then it’s my type of fight.’”

The first Liam Cameron fight gave those concerns substance. Whittaker was having difficulty before both fighters went over the ropes and he could not continue. To this writer, the ending invited the argument that he wanted out as Cameron’s pressure became harder to manage. That interpretation remains debatable, and his impressive rematch victory deserves recognition.

His Olympic experience also deserves a fair reading. Whittaker beat Russia’s Imam Khataev 4–1 before losing to Cuba’s Arlen Lopez in the final. Those results hardly suggest he cannot compete with elite amateurs, but three rounds cannot answer Smith’s question about the later stages of a professional fight.

The matchmaking is harder to explain. Across two promoters, Whittaker has received the sort of gradual development usually reserved for fighters with considerably less amateur experience. At 29, he still needs a world-class professional opponent.

That does not prove his handlers doubt him, but it gives reason to question what they are waiting to see. Wallace can help answer Smith’s concerns if he keeps Whittaker working beyond the comfortable early rounds.

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Boxing News 24 Desk

BoxingNews24.com has delivered independent boxing coverage since 2007, including original news, fight analysis, schedules, and results. Our experienced boxing writers cover major fighters and events worldwide, with published content reviewed by editors for accuracy.

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Filip Hrgovic Aims for Heavyweight Rematch: I Want My Shot

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Filip Hrgovic Aims for Heavyweight Rematch: "I Want My Shot"

Filip Hrgovic has named a potential rematch as his most desirable fight, rather than a more likely title defence against mandatory challenger Frank Sanchez.

The Croatian did, of course, become a world heavyweight champion in August, claiming the vacant IBF title with a stunning ninth-round stoppage of Moses Itauma.

Throughout their contest, Hrgovic was getting thoroughly outboxed and even suffered a second-round knockdown, before managing to take advantage of a severely fatigued Itauma.

As a result, the 34-year-old fulfilled his long-term ambition of becoming a major champion but, soon enough, will be ordered to face leading contender Sanchez.

It was agreed, after all, that the winner of Itauma-Hrgovic would need to defend his belt against the Cuban, who accepted step-aside money under the condition that he is entitled to an immediate title shot.

From the perspective of Hrgovic, however, a unification match with former foe Daniel Dubois is far more appealing, given that it would present him with a shot at revenge and the chance to claim another title.

Speaking with The Stomping Ground‘El Animal’ highlighted this as his preferred option, despite suffering an eighth-round stoppage defeat to ‘Dynamite’ in June 2024.

“That Dubois rematch would be the best fight for me. And to get my revenge – to get [a] unification – that will be the best fight for me. But we’ll see.”

While Hrgovic, clearly, is determined to exact his revenge on Dubois, he must first defend his IBF title against Sanchez while Dubois, as the WBO champion, is entering a rematch with Fabio Wardley on October 17.

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Filip Hrgovic Dominates Rico Verhoeven in Epic Showdown

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"Filip Hrgovic Dominates Rico Verhoeven in Epic Showdown"

Derek Chisora is backing Rico Verhoeven to beat IBF heavyweight champion Filip Hrgovic in a proposed fight, dismissing Hrgovic’s victory over Moses Itauma as the young challenger simply getting tired.

That prediction overlooks how much Verhoeven would be giving away in boxing experience, power and overall ability. His size helped him compete against Oleksandr Usykbut the 6’6″ Hrgovic would reduce that advantage while presenting a heavier punching threat.

The matchup has been discussed for the December 11 Tyson Fury–Anthony Joshua undercard in Cardiff, although no deal has been announced. Hrgovic’s IBF mandatory challenger, Frank Sanchez, remains an obstacle after already stepping aside for the Itauma fight.

“Hrgovic would lose that fight,” Chisora told Seconds Out. “Moses Itauma didn’t get beat, Moses Itauma beat himself.

“It’s not like Moses Itauma left that ring with a beatdown, he just got tired. Hrgovic was far off in rounds, he couldn’t even landed the punches, he [Moses] just got tired.

“Itauma didn’t come out of that ring and say, ‘oh my goodness, I got my a** whooped’.”

That dismissive excuse ignores how championship boxing actually works. Fatigue does not occur by accident. Blocking concussive punches, wrestling out of clinches, and constantly retreating from a relentless 245-pound puncher burns through stamina rapidly. Itauma learned the hard way that early success evaporates if you cannot sustain the pace.

Verhoeven suffered that exact fate against Usyk, wilting the second the Ukrainian dialed up the pressure in the eleventh round. Hrgovic makes that endurance deficit even more dangerous. Rico cannot rely on superior size against a fighter who matches his height and hits considerably harder. Verhoeven built a legendary kickboxing resume, but five-round bouts provide zero preparation for surviving twelve rounds against a seasoned Olympic medalist with proven late-round stopping power.

Hrgovic showed real vulnerability when Daniel Dubois stopped him, proving his chin is not invincible. The Croatian possesses vastly superior seasoning when it comes to operating inside a grueling boxing firefight. Verhoeven came apart as Usyk piled on clean punches in the championship rounds, revealing that kickboxing dominance does not translate to twelve-round punch resistance.

Chisora gladly points out Hrgovic’s defensive holes, yet he stays silent on how Rico survives his own glaring deficits. Between ring generalship, inside fighting, and raw professional boxing experience, Hrgovic holds every meaningful card. Verhoeven earned respect simply by going deep against Usyk, but dethroning an experienced heavyweight champion demands a reservoir of endurance the kickboxer has never possessed.

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Boxing 24/7 Wire

Boxing247.com is an independent boxing news publication covering the sport since 2001. It provides original reporting, fight analysis, schedules, results, and informed coverage of major fighters and events worldwide, backed by more than 25 years of professional boxing journalism.

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