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Oleksandr Usyk is aiming for a record-breaking fight on YouTube

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Oleksandr Usyk has become a target of Ed Pereira, CEO of fresh boxing events company iV Boxing, which is planning a series of events this year that are expected to make him one of the most recognizable athletes in the world.

On Friday, Pereira announced that iVB events will be streamed on YouTube, with some of them free to the public, such as the July 11 boxing event in San Francisco, which is expected to attract a record crowd of more than 136,000 viewers. No fights have been announced yet at iVB galas, in which top boxers will sign contracts with various promoters.

However, Usyk (24-0, 15 KO), the world’s No. 1 heavyweight and king of the pound-for-pound rankings in the latest ESPN rankings, is one of the fighters iVB is interested in appearing in either San Franscico on July 11 or Las Vegas in April on a date to be confirmed.

Usyk, 39, of Ukraine on Jan. 17, currently holds three versions (WBC, WBA and IBF) of the heavyweight world title, while Fabio Wardley (20-0-1, 19 KO), 31, of England, was elevated to WBO titleholder after the Ukrainian relinquished the belt in April.

Usyk has not fought since knocking out Dubois in five rounds last July and has recently been linked to signing a fresh promotional contract ahead of his fight with former champion Deontay Wilder (44-4-1, 43 KO), 40, of Alabama.

Oleksandr Usyk considered a plan to break the boxing attendance record

“Many years ago, boxing was the biggest sport in the world, boxers made more money than Babe Ruth at the time in America, and the heavyweight champion was king of the world,” Pereira told ESPN.

“We want to try to get this fight back where everyone knows who the heavyweight champion of the world is.

“Many, many years ago, you could stop your grandmother on the street, whether in Bolton, England, or Washington, D.C., and she would know who the heavyweight champion of the world is. Now you stop not your grandmother, but anyone else, and they will very rarely be able to tell you who the world heavyweight champion is, even though Usyk is a great generation. I think it’s a shame.”

iVB, which has worked to organize events like the one held last year in Novel York’s Times Square [which featured Teofimo Lopez, Ryan Garcia and Devin Haney in separate fights] will attempt to break the record for a gate at a boxing event (135,132 people for the Tony Zale-Billy Pryor fight at Juneau Park in Milwaukee, Wisconsin in 1941, in a non-title middleweight fight is a record) in San Franscico on July 11.

Much of San Francisco will be closed for the event at Civic Center Plaza with a ring in front of City Hall because Pereira says it will be a “watershed moment.”

To attract the record attendance and eye-popping crowd of 200,000 that iVB is aiming for, Pereira knows the event will need to feature one of the biggest fights of the year.

“We are ready to take the biggest fight and pay a fair amount for it,” Pereira told ESPN.

“Whoever fights on this card in San Francisco will be the world record holder.

“We are currently working with several promoters [for the fight on July 11] but we are not announcing the players right now. We are now working on putting this card together. We will ensure that admission is inexpensive or free, and our goal is to break the audience record, which is a really substantial challenge. Most fans will be free.”

iV Boxing vows to cooperate with every promoter

The London-based events company says it will work with promoters to secure substantial fights at the venues and dates it plans in the United States and the United Kingdom.

“We are not a promoter, we are a large-scale event organizer and we have organized many events in various sports, including boxing,” Pereira told ESPN.

“We want to bring boxing back to the public on a larger scale. We want to have substantial boxing events and cultural moments where people say, ‘I was there.’ Boxing has probably lost a lot of casual fans over the last few years due to the cost of pay-per-views and the cost of event admission tickets. We want to reverse this.

“My vision is to perform for the fans first and foremost. I am not a promoter and I will bow to the knowledge of others in terms of promotional skills, but I know how to organize boxing events and fill stadiums. We want it to be good and focus on the fans. I want to be an open door to any promoter who wants to bring fighters to me. We will not be tied to one promoter, we will be open to everyone and free agents.

“These will be mainly outdoor shows, in places that will bring back the magic of boxing.”

YouTube broadcast contract for iV Boxing

iVB also wants to make its events – 12 planned for this year – more accessible to watch on the Internet thanks to a distribution agreement with YouTube.

“We decided to partner with YouTube for distribution because we want to bring boxing back to people,” Pereira told ESPN.

“Some events will be free, some will be pay-per-view, but it won’t be a double wall of pay-per-view because there’s no subscription. YouTube is everywhere, so it’s very accessible, and if we can keep the pay-per-view at $10-$15, it’ll be very accessible.”

Pereira has previously collaborated with artists such as Turki Alalshikh, chairman of Saudi Arabia’s General Entertainment Authority, which organizes boxing events under the Riyad Season banner, and SELA [a Saudi Arabia-based events and entertainment company] in producing events like the one in Times Square, as well as Usyk vs. Tyson Fury and Daniel Dubois vs. Anthony Joshua [both in London].

“As I walked up to Times Square, I saw thousands of people fascinated by boxing because the price didn’t prohibit them, and we hope we can do that again on July 11 in San Francisco,” Pereira told ESPN.

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David Price Analyzes Conor Benns Chances Against Ryan Garcia for World Championship Glory

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David Price Analyzes Conor Benn's Chances Against Ryan Garcia for World Championship Glory

Former British champion and Olympic bronze medallist David Price has assessed whether his countryman, Conor Bennpossesses the necessary hand speed to defeat Ryan Garcia.

The two welterweights will square off at Las Vegas’ T-Mobile Arena on September 12, with Garcia making a first defence of his WBC world title.

It was arguably a career-best performance that saw him dethrone Mario Barrios in February, scoring a first-round knockdown before winning a wide unanimous decision.

But despite coming off this dominant display, Garcia was far less impressive when he returned from a year-long doping ban and lost on points to Rolando Romero in May 2025.

Still, many would argue that the 28-year-old has shown signs of world-class quality, while Benn remains glaringly unproven at the top level.

The 29-year-old has also not fought at 147lbs since 2022, with his last two outings resulting in unanimous decision victories over faded versions of Chris Eubank Jr and Regis Prograis.

Against Eubank, in particular, Benn’s speed seemed a key factor in their two middleweight encounters last year, despite him suffering a points defeat the first time around.

As he approaches this welterweight contest against Garcia, though, former heavyweight contender Price has told The Smith Brothers that he sees Benn contending with an unfamiliar disadvantage.

“I think I [favour Garcia]. Conor Benn’s got great hand speed, but I think [Garcia’s] hand speed could make the difference in the fight.”

Like Garcia, Benn tested positive for a banned substance – clomifene – and was eventually removed from his cancelled 2022 encounter with Eubank.

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World Champion Risks Title Stripping by Avoiding David Benavidez Showdown

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"World Champion Risks Title Stripping by Avoiding David Benavidez Showdown"

David Benavidez has the full support of WBC president Mauricio Sulaiman as he looks to further establish himself in the cruiserweight division.

The 29-year-old made his 200lb debut in May, becoming a three-division world champion by dethroning Gilberto Ramirez with an emphatic sixth-round stoppage.

In doing so, Benavidez claimed the WBO and WBA titles while also retaining his WBC light-heavyweight strap, so as to afford himself the option of moving back down to 175lbs.

Since then, though, it would seem that the American has decided to remain at cruiserweight, having successfully lobbied the WBC to position him as its mandatory challenger.

WBC champion Noel Mikaelian, meanwhile, was already rumoured to be facing Jai Opetaia, who became Zuffa Boxing’s cruiserweight titlist by unanimously outpointing Brandon Glanton earlier this year.

But while their contest has now been announced for September 12featuring on the undercard of Ryan Garcia vs Conor Benn at Las Vegas’ T-Mobile Arena, Mikaelian could soon be forced to relinquish his world title.

This is because, according to BoxingSceneSulaiman has threatened to strip the 35-year-old of his belt unless he and promoter Don King agree to a fight with Benavidez.

From an outside perspective, it seems the Benavidez showdown is becoming increasingly unlikely, given that Mikaelian has reportedly signed to face Opetaia, a former IBF champion, and is attempting to distance himself from the notorious King.

Benavidez, however, is set to secure his three-belt unification match regardless, potentially with WBC ‘interim’ champion Michal Cieslak standing in the opposite corner.

The Polish veteran claimed his secondary title against Jean Pascal, who he stopped in four rounds, but has not fought since their cruiserweight contest in June 2025.

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Prichard Colón Passes Away at 33 After Brave 11-Year Battle

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"Prichard Colón Passes Away at 33 After Brave 11-Year Battle

Prichard Colón, the former undefeated boxing prospect who became a symbol of hope during an extraordinary fight for life lasting almost eleven years, has died at the age of 33.

Colón’s family confirmed the devastating news on Thursday, bringing an end to a battle that began after the Puerto Rican suffered catastrophic brain injuries following his final professional fight in October 2015.

For World Boxing News, Prichard was never simply another boxer whose tragedy we reported. He was our friend.

Prichard was one of the longer-term friendships WBN struck up with a boxer during the early years of the website, beginning before he had even made his professional debut, and it was Prichard himself who started it.

A Friendship Before His First Fight

On February 13, 2013, ten days before making his professional debut, an unexpected message arrived from the 20-year-old Puerto Rican.

“Hi Phil D. Jay, My name is Prichard Colon im an ex-member of the Puerto Rican Boxing Olympic Team, where i represented my country around the world,” Prichard wrote.

He explained that he was about to turn professional on a Miguel Cotto and Golden Boy Promotions card before making a simple request.

“I was wondering if you could help me with a interview.”

Of course, the answer was yes, and what began as a young boxer trying to get some coverage became a friendship that continued as Prichard’s career took off.

When he moved to 2-0 with two knockouts in March 2013, Prichard was straight back in touch.

“Hey champ, hope your doing well.. Just to let you know i got that W last saturday in the second round 2-0 (2ko),” he wrote.

Over the next two years, there were messages about opponents, fights and possible sponsorship. Prichard sent his Fight Mode videos for WBN to publish, shared photographs and made sure we knew whenever something was happening in his career.

But it wasn’t always about boxing, as there were Christmas and New Year messages and conversations that simply began with Prichard asking how things were going.

He was a fun-loving, outgoing young man chasing one overriding ambition: Prichard wanted to become a world champion.

Elie Saunders

The Night Everything Changed

By October 2015, Colón had built a 16-0 professional record with 13 knockouts when he faced Terrel Williams at EagleBank Arena in Fairfax, Virginia.

The fight became engulfed in controversy over punches to the back of Colón’s head. He complained during the contest, with Williams penalized a point, before Colón was eventually disqualified after his corner mistakenly removed his gloves before the final round.

Nobody knew then how insignificant the result would become.

Colón suffered dizziness and vomiting after returning to his dressing room before being taken to hospital. Doctors discovered bleeding on his brain and performed emergency surgery.

WBN reported that nightfollowing confirmation from his brother Ricardo, that Prichard was in a coma and fighting for his life. He remained in a coma for 221 days.

The boxer we had been communicating with about fights, opponents and his ambitions was suddenly fighting something infinitely bigger than anything he could ever have encountered inside a ring, and that fight would last almost eleven years.

My Final Messages to Prichard

Looking back through my conversations with Prichard now brings home just how abruptly everything changed.

On July 8, 2015, just over three months before his final fight, Prichard checked in as he had done many times before.

“Hey Phil hows everything going.?”

I replied the following morning and asked how he was doing.

“Thats good to hear Phil, i’m doing well training hard for my next fight in August,” Prichard responded.

I didn’t know it then, but they would be the final words Prichard ever sent me.

Three months later, after learning what had happened following the Williams fight, I went back to the same conversation we had been using since before his professional debut.

On October 18, 2015, I wrote: “Thoughts are with you my friend….”

There was no response, and four days later, I tried again.

“Thinking of you and updating everytime I can. Hope to hear from you after your recovery Prichard.”

For almost eleven years, that message remained at the bottom of our conversation, but the reply never came.

Suzanna Teresa

Prichard Became a Symbol of Hope

Prichard’s family refused to give up on him, with his mother, Nieves, dedicating her life to caring for her son, sharing his therapy, his progress and the small victories that became enormous moments for those who followed his recovery.

The boxing community followed with her.

Prichard became far more than a former prospect whose career had been taken away. He became a symbol of hope to thousands of people who watched him continue fighting against circumstances few could comprehend.

The WBC eventually named Prichard an honorary champion and presented him with the world championship belt he had dreamed of winning inside the ring, recognition of a different kind of fighter.

WBN continued covering Prichard throughout those years, from his rehabilitation and medical procedures to the support his family received and the constant attempts to ensure his story never disappeared.

In 2025, WBN even approached Virginia authorities in an attempt to have the only defeat on Prichard’s professional record changed to a no-contest, but the request was denied.

His official record remained 16-1 with 13 knockouts, but it never told anything close to the full story.

WBC | Team Colon

Prichard Colón Cannot Become Another Statistic

Prichard was a shining light to many, and feelings ran incredibly deep within the boxing community over how that devastating night unfolded.

His death shouldn’t become a catalyst for that hatred to be prolonged. The focus now should be on him.

Prichard was a fun-loving, outgoing man who wanted nothing more than to become a world champion boxer.

His tragic circumstances were sadly nothing new in this sport, but writing about Prichard over the years and doing our small part to keep his story alive was a privilege that was never taken lightly.

Abruptly no longer being able to communicate with someone who had become a friend was tough to take, but unfortunately, it’s something boxing writers can be forced to deal with during their careers.

The sport is dangerous and unforgiving, but Prichard Colón cannot become just another statistic.

WBN’s Tribute to Prichard

As our own small tribute, WBN will add Prichard permanently to our Boxers page, an area predominantly reserved for today’s biggest boxing stars and the Hall of Fame legends of the past.

Prichard belongs there, and it’s our own small way of ensuring that the young fighter who contacted WBN before he had even thrown a professional punch remains part of this website long after his fight for life has ended.

Prichard survived the catastrophic injuries he suffered that night in 2015 and battled on for almost eleven more yearswhich perhaps tells us more about the fighter Prichard Colón was than his 16 victories and 13 knockouts ever could.

He never got the opportunity to become the world champion he dreamed of being when that first message arrived in 2013, but he fought like a champion for almost eleven years afterward.

Prichard Colón will never be just another statistic here. He was our friend, and Digget will not be forgotten.


About the Author

Phil Jay is the Editor-in-Chief of World Boxing News (WBN), a BWAA-acknowledged boxing news website founded in 2010. A veteran boxing reporter with 16 years of experience, he has interviewed world champions, broken international exclusives, and reported ringside from major events. His work is published worldwide through WBN and distributed on platforms including Apple News.

Read Phil Jay’s full bio and latest stories.

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