Boxing
Eddie Hearn’s real question about Dana White and boxing
Published
9 months agoon
This matters more than the rivalry that followed.
Hearn did not dispute White’s interview or business history. He questioned his knowledge of boxing itself, whether someone who didn’t know the fighters, rankings and recent history could confidently sell the sport, and whether boxing could function as a side project rather than the main focus.
These questions gained importance due to the course of the first evening of Zuffa Boxing.
The UFC Apex debut was peaceful, with a constrained crowd and fights that passed without a moment’s notice. There was no urgency in the room, no clear signal of intent. For a start backed by sedate money, the night seemed cautious.
This context changed the way Hearn’s comments were heard.
When Hearn talks about selling as a communication of emotion, he doesn’t provide a slogan. It describes how boxing usually survives. Fighters are in high demand and promoters are judged by how well they know the fighters in front of them, and this distinction has become the focus of Hearn’s attention. White runs a system based on structure and brand loyalty that doesn’t require the CEO to explain each candidate in detail to keep fans engaged because the brand itself carries much of the weight.
What Hearn meant wasn’t that White couldn’t learn boxing, but that learning it while being completely invested in something else created a gap that quickly became apparent when the person running the project seemed detached from the fighters on the card. That’s why the criticism was operational, not personal, and why Zuffa Boxing’s debut attracted attention even though the fights themselves weren’t the issue.
Zuffa Boxing’s debut was not successful because the fights were faint. Boxing has many evenings that come and go quietly, especially outside of vital dates. The problem is that the program didn’t announce itself. It hasn’t set a tone or direction, nor has it explained why this league exists or how it intends to differentiate itself.
This absence sharpened Hearn’s argument.
Promoters who make a living in the pits tend to overpay on the first night. They connect moments, rely on names and emphasize presence. The restrained approach suggested caution rather than control.
Hearn had been in this situation often enough to recognize it. The comments sounded more familiar than provocative.
He even admitted that there was an obvious similarity. Hosting MMA events would put him in the same position, talking about a sport he doesn’t follow on a daily basis and couldn’t sell with the same confidence. The confession was not modest. That was the context.
Boxing tends to reveal who is close to him and who is not.
None of this means that Zuffa Boxing can’t work. Money and access buy time, and White has built dominant structures before. But Hearn’s comments highlight a tension that won’t abate any time soon. Boxing responds to presence. He also notices the absence.
The first night did not resolve this issue. It raised it.
Hearn wasn’t going to get into a fight. He drew the line between oversight and commitment, between running the box and being next to him. Zuffa Boxing’s next steps will show where it falls.
For now, the debut suggests that boxing responds quickly when commitment appears partial.
You may like
Boxing
Canelo Alvarez Discusses Challenging Christian Mbilli for WBC Title: Strategies for a Successful Fight
Published
4 hours agoon
October 14, 2026
Canelo Alvarez spends some time talking to Mike Coppinger on behalf of Ring Magazine about this state of his career, his October 31 title fight with Christian Mbilliwanting a rematch with Terence Crawfordand more. Read some excerpts from Canelo below with the full video in the link at the bottom.
“He’s a champion and he’s a very aggressive fighter. He go forward, throws a lot of punches and that make me excited because it’s good styles to make a good fight. Could be Fight of the Year.”
On why the fight was delayed from September
“Because I wasn’t ready. I have a little bit of problems with the family I need to fix and everything. And I like to have a pre-camp and then come to the training camp, so that’s why I postponed that fight because I learned from the past, you know…At this level [there’s a tiny margin for error] between win or lose.”
On what motivates him at this stage of his career
“I love boxing. Sometimes I try to say ‘why am I here if I accomplish everything?’ but I love boxing. That’s why I’m here, because I still love boxing and I enjoy it a lot.”
On a rematch with Crawford
“I hope so. If you realize that I always did good in my rematches. So, I always do good in the rematch so I hope that fight happens again…I just try to learn how much I can from the loss and from the other fights and get better, learn more and do better in the ring.
“[I’ve rewatched the Crawford fight] like five times, and it was very close. It’s not that much [that separates us]. But, yeah, it’s very [fine line between winning and losing] but I know what happened and I know my mistakes, and plus Crawford is a great fighter and you need to be 100%.”
Boxing
Riku Masuda vs Seiya Tsutsumi Rematch Highlights November 29th Title Tripleheader in Tokyo
Published
4 hours agoon
October 14, 2026
Japan’s traditional year-end title bonanza appears to be underway, as U-Next announced a trio of championship bouts on November 29th at Tokyo’s venerable Ryogoku Kokugikan.
Leading the way is some variety of WBA bantamweight title rematch between “world” champion Riku Masuda (11-1, 9 KO) and former titlist Seiya Tsutsumi (13-0-3, 8 KO), who beat Masuda by unanimous decision when both were on the rise in 2023. The timeline here is, as best as I can tell:
And now, here we are. Tsutsumi, who by all rights should be owed a shot at Rodriguez, fights for a crappier version of the belt he never lost in the ring.
On the bright side, odds are we’re in for a treat. Two aggressive finishers with history between them should make for fireworks.
Three pounds south, multi-weight champion Kenshiro Teraji (26-2, 16 KO) makes his first super flyweight title defense against no. 10 contender Jassiel Ramon Amador Gamez (15-0-1, 13 KO). The 25-year-old Amador fights for the first time outside his native Mexico and for just the second time outside his home state of Baja California Sur; his strength of schedule is about what you’d expect, but unheralded Mexican knockout artists cause stirs on the regular and Teraji’s lost a step, so who knows.
Also at 115, WBA champ David Jimenez (18-1, 12 KO) faces former flyweight titlist Seigo Yuri Akui (23-3-1, 13 KO), whom you may remember from his Fight of the Year candidate against Teraji last year. There’s some f***ery at play here; the sanctioning body ordered Jimenez to rematch mandatory challenger John “Scrappy” Ramirez, only to turn around and grant Jimenez a “special permit” for this voluntary defenseclaiming it “has the authority to modify mandatory defense deadlines and grant special permits under justified circumstances.”
At no point in the press release does it say what those “justified circumstances” are. It claims that the winner must fight Ramirez within 120 days, but note their purported authority to “modify mandatory defense deadlines.”
Boxing
Dana Whites 2026 Promotion of WBC After Rejecting Boxing Bodies in 2025
Published
8 hours agoon
October 14, 2026
Dana White is making Zuffa Boxing U-turns left, right and center, with the promotion now openly advertising a WBC world champion after previously refusing to work with boxing’s established sanctioning bodies or even name their titles.
World Boxing News has followed White’s changing position since he outlined plans to replace the traditional championship structure with Zuffa’s own belts.
The latest development came with the signing of Carlos Adames, who was proudly introduced as the “WBC World Middleweight Champion.”
For most boxing promoters, that would be perfectly normal. For Zuffa, it represents another significant change in direction.
The First Zuffa U-Turn
White originally declared he had no interest in working with the WBA, WBC, IBF or WBO.
In February 2026, he reinforced that position, insisting he would do his own thing rather than conduct business with the sanctioning bodies.
Zuffa then crowned its first champion in March when Jai Opetaia defeated Brandon Glanton for the inaugural cruiserweight belt.
However, White subsequently softened his stance, confirming that Zuffa could work with established organizations on a case-by-case basis.
By August, Zuffa Boxing 10 in Dublin featured Aaron McKenna winning the vacant IBF middleweight title.
White’s original refusal had already become a compromise.
Now Zuffa Names the WBC
The second U-turn is even more interesting because WBN documented Zuffa’s reluctance to identify established world titles throughout August.
When Noel Mikaelian was announced as Opetaia’s opponent, Zuffa described the reigning WBC cruiserweight champion simply as a “two-time world champion.”
The promotion also avoided naming the IBF in McKenna’s title fight announcement, while Ryan Garcia vs Conor Benn was promoted around a world championship without identifying the WBC.
The analysis was that Zuffa could gradually build recognition for its own championship by describing every titleholder simply as a world champion, without emphasizing which organization awarded the belt.

Now, just two months later, Zuffa is prominently displaying the WBC name alongside Adames.
When questioned about the change, White said it was not a matter of “having or not having a relationship” with the organization, before shifting his attention to Zuffa’s middleweight division.
That is a considerable departure from the original message.
The Business Model Changes
There are also signs that Zuffa’s wider business strategy is moving closer to conventional boxing promotion.
Zuffa has signed Adames and WBO middleweight champion Denzel Bentley, while allowing fighters to compete for traditional championships.
Those developments suggest a more flexible approach than the original vision of operating independently of boxing’s established organizations, although Zuffa has not abandoned its own championship structure.
White’s Next Move
White is entitled to change his approach, particularly if it helps Zuffa secure bigger fights and stronger signings.
However, the contrast with his original position is becoming increasingly stark.
First, Zuffa would not work with sanctioning bodies. Then it would consider them case by case. Now it is openly using the WBC name to promote a world champion.
The changes also put the value of Zuffa’s newly created belts under scrutiny compared with established world championships that have decades of history and recognition.
Nothing confirms that White intends to abandon his own championship system, but the repeated changes suggest his original hard-line approach has become increasingly difficult to maintain.
For a promotion that arrived promising to do things differently, Zuffa is beginning to look remarkably familiar.
About the Author
Phil Jay is the Editor-in-Chief of World Boxing News (WBN), a BWAA-acknowledged boxing news website founded in 2010. A veteran boxing reporter with 16 years of experience, he has interviewed world champions, broken international exclusives, and reported ringside from major events. His work is published worldwide through WBN and distributed on platforms including Apple News.
Read Phil Jay’s full bio and latest stories.
Canelo Alvarez Discusses Challenging Christian Mbilli for WBC Title: Strategies for a Successful Fight
Alex Pereira backs Paulo Costa to beat Magomed Ankalaev with pressure
Riku Masuda vs Seiya Tsutsumi Rematch Highlights November 29th Title Tripleheader in Tokyo
Canelo Alvarez Discusses Challenging Christian Mbilli for WBC Title: Strategies for a Successful Fight
Alex Pereira backs Paulo Costa to beat Magomed Ankalaev with pressure
Riku Masuda vs Seiya Tsutsumi Rematch Highlights November 29th Title Tripleheader in Tokyo
Trending
-
Boxing2 days agoNakisa Bidarian Explains the Financial Principles Driving Canelos Commitment
-
MMA2 days agoIsmael Bonfim removed from UFC roster after gigantic weight miss
-
Boxing2 days agoTyson Furys Advantage: The Importance of Leg Endurance in Boxing
-
Boxing2 days agoDerek Chisora Predicts Early KO in Dubois vs Wardley 2 Following First Fight Canvas Drama
-
Boxing1 day agoAgit Kabayel Expected to Defeat Nelson Hysa by TKO in Five Rounds
-
Boxing1 day agoNaoya Inoue vs Bam Rodriguez Mega Fight in Jeopardy: Im Not Waiting Sparks Concerns
-
MMA22 hours agoMichael ‘Venom’ Page says 3 Misfits fights will pay more than 6 in UFC
-
Boxing1 day agoCanelo Alvarez Reveals Top 5 Best Fighters in the World | Boxing News 2023


