Boxing
Does the boxing industry really understand who TKO / Zuffa Boxing is?
Published
6 months agoon
Ask anyone in boxing who is behind Zuffa Boxing and you will get the same answer: Dana White.
They’re not wrong. White is the face, voice and force of personality that drives the promotion’s entry into sports. But if that’s where your understanding ends, you’re missing the story entirely.
Because behind Dana White lies the most powerful corporate infrastructure ever created in the history of combat sports. TKO Group Holdings is not a promotion. It’s a publicly traded multi-billion dollar sports and entertainment conglomerate that has just decided that boxing will be its next growth industry. On the other side of the venture is Turki Alalshikh, a man who has already changed the economics of the sport during the Riyad season and is now the co-founder of Zuffa Boxing.
The people who run this are not just fighting people. They are among the most powerful operators in the global entertainment and sports finance market.
Numbers that should catch your attention
TKO Group Holdings just released its full-year 2025 results on February 25, 2026. The numbers say it all about the scale of what boxing is currently dealing with.
Full-year 2025 revenue: $4.735 billion. Net income: $546.2 million. Adjusted EBITDA: $1.585 billion, up 47% year-over-year. Free cash flow: $1.159 billion. Here’s the forward-looking number – projected 2026 revenues of $5.675-5.775 billion, with EBITDA expected to grow another 41-44%.
For context, these numbers dwarf everything else in boxing combined. TKO operates in over 210 countries and territories, hosts over 500 live events annually and reaches over one billion households worldwide. In 2025 alone, the company returned more than $1.3 billion to shareholders through buybacks and dividends, and it just announced plans for another $1 billion in stock buybacks starting this month.
This is an entity that now has a boxing promotion.
Boxing doesn’t know the best players
The boxing industry reduces TKOs to one name. But the actual leadership structure goes much deeper.
Ari Emanuel, CEO of TKO Group Holdings. Emanuel is the co-founder of Endeavor, one of the most influential figures in Hollywood and global entertainment, and the man at the top of an empire that now includes UFC, WWE, IMG, On Location, Professional Bull Riders and Zuffa Boxing. He’s not a boxer. He built a holding that treats combat sports as part of a much larger entertainment portfolio.
Mark Shapiro, president and chief operating officer. Shapiro is a strategic architect. He is the executive director of the earnings call and explains how Zuffa Boxing fits into TKO’s broader growth strategy, how the company earns $10 million in management fees just for serving as managing partner of the boxing joint venture, and how each promoted superfight is expected to bring in an average of $10 million. It was Shapiro who called boxing “a strategic opportunity to globally rethink the sport.” When you hear these words from the CEO of a $5 billion company, it’s not an advertisement. It’s a business plan.
Nick Khan, WWE president and TKO board member. The boxers really lack a plot here. Most know Khan, if they know him at all, as “the WWE guy.” What they don’t know is that Khan was negotiating a media rights deal with Top Rank before joining WWE. He has deep relationships throughout the boxing community and is formally listed as one of the executive leaders anchoring Zuffa Boxing alongside White. Khan understands the boxing business from the inside and brings expertise in media rights negotiations that has already changed the way the UFC and WWE monetize their content.
Turki Alalshikh, chairman of the Saudi General Entertainment Authority. Alalshikh is the co-founder of Zuffa Boxing, and his role in this endeavor – and in the broader transformation of boxing’s economics – is significant enough to merit a separate discussion. For the purposes of this article, you should know that Zuffa Boxing is a formal joint venture between TKO and Sela, a Saudi entertainment conglomerate backed by Alalshikh-based GEA. He is not a quiet investor. He is the driving force. We will have much more to say about Turki’s influence on sports in an upcoming article.
The infrastructure no one talks about
In addition to the management team, TKO has created a team with earnest boxing credentials.
Tomek Loefflerpresident of 360 Promotions, actually built this thing on the ground. Loeffler has promoted multiple cards on UFC Fight Pass, groomed Callum Walsh ahead of the Zuffa Boxing launch and has credits that include the Klitschko brothers and Gennady Golovkin. White called him “the best matchmaker in boxing.” His 360 Promotions stable is the backbone of Zuffa’s lineup.
Mark Ratner he served as executive director of the Nevada State Athletic Commission from 1992 to 2006 and is a member of the International Boxing Hall of Fame. Since 2006, he has been UFC’s vice president of regulatory affairs. Ratner was the one who appeared before the Nevada commission to secure the TKO promoter’s license and laid out the plan: 12 to 15 fights in 2026, most in Las Vegas, building fighters from the ground up.
In addition, there is media and production infrastructure. TKO scored IMG — one of the world’s leading sports marketing agencies — i On sitethe global leader in premium experience-based hospitality, in a $3.25 billion transaction that closed in February 2025. IMG is handling media rights negotiations. On Location provides premium event support. They both now serve Zuffa Boxing along with everything else TKO does.
The broadcast team performs Joe Tessitore on a play-by-play basis with Max Kellerman AND Andre Ward as analysts. Rian Scaliaformerly ProBox TV, is also part of the matchmaking operation.
And distribution? Media rights deal with Paramount Skydance includes Zuffa Boxing Most essential+ with simulations enabled CBS — Guaranteed 12 events per year, of which up to 16 planned for 2026, including international cards and up to four super fights in tents per year. A full summary of Zuffa Boxing’s action plan for 2026 can be found in our report: “Zuffa Boxing plans up to 16 events in 2026 as part of global expansion.”
What does this mean for boxing
However, this does not mean that the rest of boxing will be forgotten. Not at all.
Eddie Hearn and Matchroom are not closing up shop. PBC continues to perform at the highest level. Top Rank has been in business for over 50 years and has weathered every seismic shock that sports has thrown at it. Frank Warren and Queensberry remain a force in the UK and beyond – although we have written about it “Zuffa Boxing Outflanked British Boxing” the competitive landscape is already changing. Boxing has always been resilient, and the promoters who kept the sport alive in its darkest moments deserve huge respect for what they have built.
But what’s happening now is something really modern. For the first time in boxing history, a company with the infrastructure, capital, media expertise and production capacity of the largest professional sports league decided that boxing was worth the entire investment. As we checked in “League vs. Stable: Boxing’s Great Architectural Change” The NFL has its own league office. The NBA has its own corporate structure. Boxing, for all its greatness, has always been a collection of independent operators working contract by contract, fight by fight.
The TKO represents something different. Neither better nor worse – different. This is the emergence of institutional-level infrastructure in sports that has never existed before. It could be argued that this is the ultimate validation of boxing’s value. A company with revenues of around $6 billion doesn’t get involved in a sport it doesn’t believe in.
Real question
Dana White could face Eddie Hearn or Oscar De La Hoya on his own in a solo “Dana White Promotions” fight. But that’s not what’s happening here. What’s happening is all of the above – every name, every division, every dollar mentioned in this article – working together under one roof.
Good luck.
The question is not whether boxing will survive a TKO. Of course. Boxing will always survive. The question is whether the people involved in the sport understand what they just walked through the door and whether they are ready for what comes next.
Because if all you see is Dana White, you’re not looking demanding enough.
You may like
Boxing
Andy Ruiz Jr. Drops 20 Pounds in Preparation for Knyba Fight
Published
4 hours agoon
September 4, 2026


It is Ruiz’s lowest scale reading since he weighed 252 pounds for his July 2018 decision over Kevin Johnson. He was 28 then, active, and still climbing toward the biggest victory of his career. Eight years later, his body has been through extreme fluctuations, long layoffs, and the soft living that followed his 2019 upset of Anthony Joshua.
Two years ago, Ruiz came in at 274.4 pounds for his draw with Jarrell Miller, making this a drop of 20.1 pounds. He was 268 when he stopped Joshua, ballooned to 283 for the rematch, and registered 268.8 against Luis Ortiz in 2022.
The 254.3 pound reading will be sold as evidence of renewed discipline. It may be. Ruiz clearly did more than stroll through camp and hope his name would carry him. Losing that much weight at this stage of his career still brings questions about what the reduction took out of him.
Extra mass is not an automatic source of punch resistance, but Ruiz has spent most of his prime absorbing heavyweight shots with a much thicker body. Cutting down rapidly may leave less natural padding through his upper body and neck. That is worth watching against a 6’7″ opponent whose punches arrive from steep downward angles.
Ruiz also needs his right hand to survive a full fight. He fractured it against Miller and said the injury prevented him from throwing properly during the second half. The lower weight will mean little if he cannot release the three-punch combinations that made him dangerous at close range.
Knyba gives him openings. The Polish heavyweight often stands tall and does not possess elite lateral movement. Added quickness should allow Ruiz to work around the long guard with overhand rights, then dig shorter punches underneath. The danger comes when Knyba grabs him. Repeated clinches may drain Ruiz’s legs and prevent him from establishing the fast inside exchanges he needs.
There is also a difference between looking better on a scale and being restored as a fighter. Ruiz’s inactivity has taken away valuable years, while his reflex-dependent style requires timing that neither roadwork nor dieting can reproduce. At his best, he slipped shots at close range and answered with combinations before opponents recovered. That version has not been seen consistently since the first Joshua fight.
Ruiz faces vastly more pressure here than a fighter merely shaking off ring rust. Ruiz cannot afford another flat performance against an opponent selected to relaunch him. A cautious decision or exhausting struggle would damage his value as a future opponent for the leading names at heavyweight. At 36, there is not enough time for a lengthy rebuild.
The lower number is encouraging, but the fight will reveal what Ruiz lost along with those 20 pounds. A rejuvenated former champion may turn up in Newark. We may just as easily see an older fighter who worked hard to recreate a body from his twenties without recovering the fighter who once occupied it.

BoxingNews24.com has delivered independent boxing coverage since 2007, including original news, fight analysis, schedules, and results. Our experienced boxing writers cover major fighters and events worldwide, with published content reviewed by editors for accuracy, clarity, and reliable sourcing.
Boxing
Frank Sanchezs Advisor Guarantees Hrgovic a Challenging Night
Published
11 hours agoon
September 3, 2026

“Now Frank is the mandatory for Hrgovic. We plan on enforcing it. We’ve already had discussions about it. It’s happening,” Valencia told BoxingScene. “There’s not going to be step-asides for no amount of money. He believes he can be world champion and wants to be world champion, and [nothing] is going to interfere with that opportunity.
“Moses wasn’t strong enough to hurt Hrgovic in the first six or seven rounds. It’s a completely different story with Frank Sanchez. Frank has speed and big power.”
Itauma did hurt Hrgovic, dropping him in the second round and landing enough heavy shots to build a huge lead. His failure was not a lack of strength. He emptied his gas tank trying to force a stoppage, abandoned his jab as fatigue set in, and eventually became a stationary target.
The Cuban presents a different test. He is more comfortable boxing at a controlled pace, changing angles, and forcing slower heavyweights to reach for him. Hrgovic had trouble finding Itauma when the 21-year-old stayed disciplined early. That kind of movement is available to Sanchez without the pressure to satisfy a British crowd by turning every exchange into a firefight.
The danger is Sanchez’s low punch output. Against Efe Ajagba and Christian Hammer, he often waited to land single counter rights or lead left hooks. Hrgovic keeps throwing after taking clean punches and can steal rounds through activity alone. Sanchez cannot circle for three minutes, land two eye-catching counters, and assume the judges will ignore everything coming back.
Agit Kabayel also exposed the fastest route to breaking Sanchez down: sustained body punching. Hrgovic is not a committed body attacker. He prefers straight rights upstairs and rough right hands in close, which allows Sanchez to use his upper-body movement against predictable head shots. If Hrgovic cannot slow his legs by attacking downstairs, chasing him around the ring may turn into an ugly night.
Hrgovic still carries physical force that Richard Torrez Jr. could not match. At roughly 245 pounds, he can make clinches exhausting and punish Sanchez once his movement declines. The real test comes after the eighth round, when Sanchez must continue slipping heavy shots while producing enough offense to protect his lead.
Abel Sanchez helped Hrgovic settle down against Itauma by getting him to stop lunging and allowing the younger fighter to exhaust himself. Similar patience will be required against Frank Sanchez. Reckless pursuit gives the Cuban the exact counterpunching opportunities he wants.
Frank Sanchez may possess the tools to hurt Hrgovic in ways Itauma failed to sustain, but Valencia is overlooking the champion’s durability, output, and ability to keep applying physical pressure. One sharp combination will not be enough over 12 rounds.
Hrgovic’s trainer wants the champion’s cuts to heal before a January return. Valencia is willing to wait, provided Frank Sanchez remains next.
Boxing
Teddy Atlas Predicts Damian Knybas Upset Victory in Opening Match
Published
12 hours agoon
September 3, 2026

Massive paychecks kept rolling in without Joshua. Ruiz collected lucrative pay per view main event money against Arreola and Luis Ortiz, enabling him to stay rich while keeping his schedule quiet. Arreola dropped him early, Ortiz forced him into sporadic bursts, and Jarrell Miller battered him down the stretch in August 2024 to force a draw.
Hurting his right hand against Miller offers little excuse for the decline. Ruiz has failed to deliver a commanding performance in four consecutive outings following his career-best win over Joshua. Camp insiders promise better conditioning and renewed focus before every return, yet the actual ring work routinely mocks the promotional rhetoric.
Atlas still ranks Ruiz as the superior technician heading into Friday at Prudential Center in Newark, New Jersey. Hand speed, punch resistance, and seasoned ring generalship all tilt toward the veteran. Atlas simply refuses to endorse Ruiz until the California heavyweight proves his appetite survived a lifestyle sustained entirely by past paydays.
“There is a window of opportunity for Knyba to use the reach, use the height, use his legs a little bit, and box on the outside. I’m curious to see if I’m going to think that Knyba is a little bit of a live dog at three-to-one. I ain’t laying it so fast because of those ifs,” Atlas said on THE FIGHT with Teddy Atlas.
Thursday at the weigh in, Ruiz registered 254.3 pounds, his lowest official reading since 2018. The figure represents a 20.1 pound drop from the 274.4 pounds he carried into the ring against Miller. Ruiz admitted ballooning near 300 pounds during his long sabbatical, giving merit to camp reports detailing a drop of more than 40 pounds throughout training.
Trimming down looks clean for promotional cameras, though bathroom scales cannot measure actual fighting endurance. Ruiz has to demonstrate that shedding blubber revived his footwork rather than simply leaving him depleted. At 36, stripping off substantial weight after a long layoff rarely restores the blistering hand combinations of 2019.
Knyba suffered a three-round stoppage against Agit Kabayel in January, yet Ruiz brings an entirely different stylistic approach. Kabayel walked down the giant Polish contender, battering his ribs without intermission and stripping away room to punch or clinch.
Relentless body punching vanished from Ruiz’s arsenal years ago. The former unified king now hunts overhand rights, fires sudden hooks up top, and retreats to admire his handiwork. Hunting exclusively around Knyba’s earmuffs will allow the taller man to tie up the Californian, reset center ring, and establish his preferred distance.
Atlas spots that tactical trap immediately. Ruiz possesses the timing to counter over Knyba’s pole jab, yet single counterpunches accomplish little without persistent ring cutting. Following Knyba around the perimeter gives the underdog freedom to pile up points behind his natural reach.
Newark also gives Knyba an advantage Kabayel denied him in Germany, starting with genuine regional backing. Knyba trains locally and owns three victories inside Prudential Center. Northern New Jersey features a massive Polish population ready to turn the arena into a boiler room against a West Coast invader. This booking functions as a home game, not a neutral showcase.
Linking up with Eddie Hearn and Matchroom demands an emphatic statement. Heavyweight hardware is scattering across multiple sanctioning bodies, opening avenues for marketable names. That promotional reality explains why Ruiz commands big television slots at his age.
Laboring to an ugly points win will do zero favors for Ruiz’s marketability. Sputtering through a low-tempo struggle against Knyba merely proves the transformation stopped at the bathroom scale.
Atlas asks the proper question because the malaise has lingered for seven years. Friday reveals how much fight actually exists once Knyba forces Ruiz to work.

Tom Aspinall’s UFC return hits medical roadblock due to eye injury
Anthony Smith set to return Oct. 2 amid four felony charges
Andy Ruiz Jr. Drops 20 Pounds in Preparation for Knyba Fight
Trending
-
MMA2 days agoTommy McMillen takes aim at unbeaten UFC rival: He runs his mouth
-
Boxing2 days agoCanelo Set to Defeat Mbilli Before Epic Showdown with KO Artist in Historic Boxing Match
-
MMA2 days agoBrendan Allen, Christian Leroy Duncan collide in UFC Vegas 122 main event
-
MMA2 days agoDana White awards 5 UFC contracts after wild DWCS Week 4
-
MMA2 days agoGlover Teixeira says Alex Pereira would KO Josh Hokit in Round 1
-
Boxing2 days agoAustin Williams Challenges Vito Mielnickis Contender Claims in High-Stakes Showdown
-
MMA2 days agoBella Mir addresses mom’s viral reaction on night of historic DWCS upset
-
MMA2 days ago‘I will honor his name’: Chute Boxe pays tribute to late UFC fighter Allan Nascimento


