LONDON – Dana White said he “doesn’t understand” Eddie Hearn’s move to sign UFC heavyweight champion Tom Aspinall to his newly formed Matchroom Talent Agency, adding that he has seen “less than nothing” from boxing promoters since getting involved in the sport.
Earlier this month, Aspinall signed a contract with Matchroom promoter Hearn, which will allow him to continue fighting in the UFC while Hearn and Matchroom look after his business and commercial interests.
The move came after White and his Zuffa Boxing promotion signed one of Matchroom’s top talents, Conor Benn, to a lucrative one-fight deal, which Hearn said was “devastating”.
Between the two, White questions Hearn’s decision to enter the MMA world.
“I don’t know what the thought process was [behind the move]– White told reporters after Saturday’s UFC event in London.
“Eddie would come out and say, ‘Oh, I can’t wait to compete against them [Zuffa boxing].
“And there are things they don’t know about boxing that they will learn.” And two weeks later he is an MMA manager. I don’t understand the movement.”
Pressed on how the UFC and Hearn negotiated, White was confident it would have no impact on the company’s ability to arrange another Aspinall fight.
He has also been characteristically blunt about the potential challenges that the likes of Frank Warren and other promoters will pose to boxing at Zuffa, admitting that he has been “disappointed” so far, as well as making a scathing assessment of the state of the sport today.
“We’ve dealt with some f***ing beauties over the last 25 years. I can promise you that,” White said.
“Eddie Hearn won’t be different. It doesn’t matter who the managers are. It doesn’t matter at all. We will make deals with the guys.
“Anyone who wants to compete. I love competing. To be sincere, I haven’t seen anyone in the boxing industry yet.
“I saw little more than nothing with these guys, and the last press conference I had after the last boxing match was quite disappointing, to be sincere.
“I expected a lot more. But when you look at the state of boxing, I don’t think it’s that substantial of a surprise.”
Since Hearn and Aspinall reached an agreement, the British promoter has been open about the ongoing pay issues with UFC fighters, and speaking after the weekend’s Matchroom showdown, Hearn told one of the biggest stories in MMA.
“[Jon Jones and Aspinall] are covered by the contract. If they didn’t have a contract, I could have done Aspinall against Jon Jones and I would probably pay them double what the UFC offered them,” he said.
His comments came later Jon Jones said that he was “ready, willing and physically able to step in” to fight at UFC Freedom 250 at the White House in June, but was not offered the financial package he felt was worth it.
White himself responded to those comments in London when asked by ESPN, but reiterated that he believed Jones would never be on the most essential card in the company’s history, even though he acknowledged negotiations had taken place.
“Jon Jones has never fought on a White House card. How many times have I had to say that? He’s never fought on a White House card,” White said.
“I literally did two press conferences talking about this. These guys [matchmakers] they went out, found everything they thought was available and possible. And then I chose fights.
“There’s no way in hell I can put him on the card. It didn’t matter what the money was. Jon Jones was never going to fight on the White House card.”