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The Rise of the Content King: Like warriors like Shakur Stevenson utilize social media to earn millions

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Image: Shakur Stevenson: 10-lb Rehydration Clause for Conor Benn Fight at 147

Jake Paul today published a message to the fighters, advising them that they must become experienced in social media to promote themselves. He indicates that the promoters are no longer “good to promote” fighters in the way they did it in the past. It now requires warriors to promote themselves in social media by creating everyday content.

Fighters as an entrepreneur

Fighters can no longer focus on training, relying on their promoters or a network platform to gain popularity and earn mega millions. As Jake recalls, boxers have to talk on the phone, studying content and are looking for angles that could sell.

Some of the most dynamic fighters in social media

  • Ryan Garcia
  • Jake Paul
  • Shakur Stevenson
  • Devin Haney
  • Teofimo Lopez
  • Gervonta Davis
  • Conor Benn

Shakur Stevenson plan

These fighters belong to the most popular in sport, but not necessarily the best in their weight classes. The lightweight WBC Shakur champion is an example of a warrior who gave his popularity in social media so that millions fight with Turki Alalshikh seasonal cards.

It can be argued that the tough work, which Stevenson performed on X, is the reason why he noticed his Turks and paid well for the fight with Josh Padley and William Zeda.

Why venerable ways fail

“Social media is a future for boxeries for fighters, getting there,” said Jake Paul to WBO on X. “Many promoters They are no longer good to promote In the established sense, which is why MVP did such a good job because we are first social media. “

Jake follows Instagram, YouTube and X is huge, which helped him earn a lot of money in his low five -year professional career. According to Turning Pro, in 2020 Paul earned over $ 100 million MSN. On Instagram Jake has over 28.7 million followers and 20.9 million on YouTube. This means that he can advertise his fights to his observers on various platforms, in addition to X and Tiktok, and generate significant revenues.

“Everyone is all the time on the phone, scrolling all day. You must be in front of them. You have to be content with,” said Paul. “You need to get a lot of your own hands to be your own promoter. You must take it seriously. Almost as seriously as boxing. At the same time, when you put in the gym, it should also be how much time you spend on your content.

Fresh promoter textbook

“They know the content, you watch the content, you see viral movies all the time. So make your own versions. The movie yourself training. Put more effort. Learn to edit. Go there. Be raucous, be proud, have a personality, tell the world who you are, and tell your story. This is extremely significant, and boxing depends on the fact that you do it to grow sport and grow your own brand to become the greatest. A world – said Paul.

Last updated 08/30/2025

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Boxing

Shakur Stevenson: “I feel like I’m the best fighter in boxing”

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“I’m just an ordinary person,” Shakur Stevenson recently told Joe Rogan on Rogan’s hugely popular podcast. Stevenson was both right and wrong. He was right that he wasn’t interested in being one of the dazzling players. “I’m different,” he told Rogan. “I’m not like these guys.” Quite good, but Stevenson’s skills in the ring, which could be admired a few weeks ago when he completely outclassed the excellent Teofimo Lopez, show a different side of the man. It could be just an ordinary guy on the street. In the ring, however, the man is far from ordinary.

He may be humble, but Stevenson is candid about his career. “It’s just solid work, dedication and God-given ability,” he said. “I think I’m the most complete fighter in boxing.” No doubt many will now agree with this. “I just feel like I’m a fighter who can do anything,” he said. “I feel like I’m the best fighter in boxing.” Once again, no doubt many will now agree with this. Indeed, the fight with Lopez elevated Stevenson from a fighter who could be great to a fighter who is undoubtedly great. “It scared a lot of people,” he said of the Lopez fight.

Indeed, Stevenson knew Lopez would be a tough competitor if he took the stage. “I couldn’t believe how good he was,” Stevenson said of seeing Lopez perform live and in person last year in Time Square. But this only strengthened Stevenson’s determination. “I want to see what he can do to me,” he recalled telling himself. He has since learned what Lopez could do with him – and it wasn’t much. Stevenson now has two junior welterweight championship belts in his possession. Fighters may want to ignore him, but avoiding him won’t be an simple task if you’re an ambitious junior welterweight who doesn’t want to be accused of avoiding competition.

Perhaps surprisingly, Stevenson greatly admires his friend, the recently retired Terence Crawford, for his friendship and discipline. “He took my game from where it was to a very high level,” Stevenson said of his mentor. Greatness recognizing greatness. Like Crawford, Stevenson enjoys the hard-earned fruits of his labor. But he’ll be back in the ring soon, because there’s always a recent battle to fight. Stevenson won’t fight forever. He wants to retire someday with health and money. Bright and skilled – certainly a winning combination.

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An overhaul of the Ali Act could push tiny boxing promoters out of business

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Image: Ali Act overhaul could push small boxing promoters out

Proposed changes to the Muhammad Ali Boxing Reform Act are gaining attention in Washington, but some industry officials say the changes could make it more tough for smaller promoters to continue to host boxing events across the United States in many local markets across the country.

The legislation, known as the Muhammad Ali American Boxing Revival Act of 2026, includes several fresh provisions related to medical supervision and fighter protection. The proposal called for higher injury insurance, required ambulance and medical staff at events, expanded drug testing and a higher minimum pay for players.


Supporters say the changes will improve safety standards in boxing. Others believe the additional requirements could raise the costs of promoting fights.

Enormous promotional companies with powerful financial resources would probably be able to bear the higher costs. Smaller organizers who host club shows and prospect cards tend to make much less money, and their events depend on smaller venues and regional audiences to sustain them.

Under the proposal, promoters would be required to carry at least $50,000 in insurance against player injuries and $15,000 in the event of accidental death. The minimum fighter pay will also boost from $150 per round to $200 per round, and drug testing will boost for many fights.

Some boxing insiders say these extra expenses could make it more tough for smaller promoters to put on shows. Fewer local fight cards may reduce opportunities for youthful fighters trying to build their records early in their careers.

The proposal has already passed through committee in the House and is expected to go to a vote in the House soon. If the bill is approved there, it would still have to pass the Senate before reaching the president’s desk. Lawmakers continue to debate how the changes could impact boxing’s business structure while strengthening protections for fighters across the sport.

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Last update: 2026/03/12 at 3:18

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‘How can he ignore me?’: Usyk’s must-see challenger reacts to being left off the hit list

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“How can he ignore me?”: Usyk’s mandatory challenger reacts to being left off hit list

Oleksandr Usyk listed his ideal last three fights, starting with Rico Verhoeven in May, then winner Fabio Wardley vs. Daniel Dubois, and ending with a trilogy fight with the returning Tyson Fury.

Only the fight against Verhoeven is certain – which is controversial for Usyk’s WBC heavyweight title – and the remaining fights are still to be negotiated, but interim champion and mandatory challenger Agit Kabayel seriously questions that list.

In a conversation on Instagram, the German heavyweight said:

“My parents always told me to stay humble and respectful. But I can no longer accept being ignored. I deserve to fight for the title.”

In an interview with RTL/ntv and sport.de, Kabayel expanded on this point, saying that Usyk’s plan proves that “he is only interested in money.”

“I always respected Usyk very much for his sporting achievements and I said: ‘Hey, he’s not afraid of challenges and he keeps his words.’ But he is only interested in money; everything else doesn’t interest him. Now I noticed it again very clearly.

“How can he not name the number one in the rankings, his mandatory challenger? It’s just melancholy that he would rather fight Dubois or Fury for a third time, even though he has already beaten them both twice.”

Kabayel – who himself came to a draw in his last fight against Daniel Knyba – fully deserves a chance to win the full world title by defeating Arslanbek Makhmudov, Frank Sanchez and Zhilei Zhang to claim the WBC interim belt. Usyk has been cleared by the sanctioning body to fight him after Verhoeven, but the Ukrainian appears likely to vacate the belt or lobby for an undisputed fight against the winner of Wardley and Dubois.

Usyk is in danger of losing not only the WBC belt, but also the IBF and WBA belts. Neither promotion has commented on the Verhoeven fight and could very well have opted to get rid of Usyk rather than follow the WBC route of putting their belt on the line, which was met with extreme fan backlash.

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