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The Evolution of the Boxing Press Conference

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ALTHOUGH it may not be unusual to learn that a press conference is “open to the public,” it is still strange to understand such a thing and actually consider it completely normal – which, as we know, is true. Just a week ago, another press conference was held for another gigantic fight, which was again being sold – yes, sold – based on the assumption that it would be an “open to the public” event and that everyone who mattered would be able to attend.

I can only assume that this is done in the hope of drawing a crowd and generating interest, but nonetheless it always seems inconsistent to me and completely at odds with the essence of a press conference. supposed represent.

On the other hand, I get it, too. Because if you’ve ever tried to organize a press conference, you’re used to the feeling of anxiety that precedes it. That is, you’ll know what it’s like to feel responsible for people showing up and making sure that all the rows of chairs you plan to set up are at least occupied by a few journalists’ butts by the scheduled start time.

Harder than it sounds, often success in this department depends entirely on the size of the fight you’re pushing. Get a gigantic one, for example, and there’s no need to pester the media to come, or worry about how many of them will show up. On the other hand, try to organize a press conference for a national fight at a recreation center, and you’ll soon be frantically calling every journalist you know, begging them to show up and save you a blush.

LAS VEGAS, NV – JUNE 7: Trainer Brian McIntyre (left) and boxer Terence Crawford attend a press conference at the MGM Grand Hotel & Casino on June 7, 2018 in Las Vegas, Nevada. Crawford will fight WBO welterweight champion Jeff Horn for the title on June 9 at the MGM Grand Garden Arena in Las Vegas. (Photo by Bradley Kanaris/Getty Images)

These days are tough, and there are times when you wish the hotel ballroom where the press conference is held could hold a hundred or so fans. They could even sit down. They could even ask questions and, as many do today, dress up as journalists.

There is of course no right or wrong way to run a press conference, the crucial thing is to get the level of interest and publicity you want out of it at the end. But there has clearly been a change in the way things are done in recent years, a change that not only reflects the change in media coverage of boxing, but in some ways both facilitates and encourages it.

In other words, by pushing fans ever closer to press row, boxing event organizers are inching ever closer to their own utopia: a room full of people who are simply ecstatic to be there, taking pictures, ecstatic to be seen. In this scenario, there will be no strenuous questions, no truth-seeking, no insights, and the promoter will not have to be anything other than an entertainer playing to a carefully selected audience of family and friends.

The gigantic change, I think, in this regard is gratitude. Whereas in years past there was always a sense that the press conference consisted of a head table full of people grateful for the media that was there to promote the event on their behalf, now it feels like the tables have turned. Now you have a full house of people grateful to be in the presence of their favorite boxers and promoters (no, really), each of whom is less interested in reporting on what’s going on than in tweeting about it, just to show they were there.

This energetic is only reinforced when you consider that boxers and promoters, thanks to social media, no longer rely on journalists as they once did. In their eyes, they can now do all the selling themselves; a belief that has never been greater than today, in fact, when even promoters have outsourced their promotion to financiers in the Middle East.

If that’s true, the press conference becomes little more than a chore or something to get through. For the younger crowd, it hopefully retains some of its charm, but for the older crowd, those whose social media reach exceeds that of anyone listening to their press conference, it becomes more of a box-ticking exercise, an ordeal to endure.

Which is fine, by the way. Who really wants to be grilled or forced to think outside the box in public? Far better for them to have their own promoter, someone who will always have their back, ask them softball questions for TV and YouTube. Far better to give as little as possible and keep the good stuff for “Instagram.”

Plus, given that it’s a largely visual sport these days, there are other figures who do the strenuous work for them. If not the promoter, then the host. There’s the manager. There’s the dad. Any one of these figures, regardless of their importance or intelligence, is now as capable of selling an event as the fighters themselves. Why? Because ultimately, the only people who buy it are the excited fans – phones up, Caps Lock on – who are just grateful to be invited and ecstatic to be there.

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  1. Aw, thi wwas an exceptionally nice post. Taking thhe timme andd actual effort tto make a realply
    goo article… butt what caan I say… I procfastinate a lott annd nevver anage tto geet nearly anything done.

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Opinions & Features

Commonwealth champion Nicola Hopewell is back on track

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IT WAS just before Christmas 2021. Dennis Hobson’s fight night in Sheffield. Evening at Forge Ponds. Nicola Hopewell was hunting for pastures novel. Hopewell was finding her way now that her venerable boxing world was finally left behind. A long overdue and much needed transition to a more accepted side of the sport. At the time, Hopewell had no manager. She had no promoter. Hopewell actively pursued both.

Covid restrictions were still in place in the country. Masks were to be worn indoors during public events. The then government again issued an order to cover the mouth and nose again. Truth be told, few people cared about this night. We later learned that those who made all these endless and ever-changing rules didn’t care much either.

Hobson struggled with a lot this week. The fighting stopped. Card ruined by endless tardy cancellations. But somehow the show was saved. From what I remember, it was a four-fight card. Local flyweight Tommy Frank won a decision over Charles Tondo. By the way, Frank, a die-hard Sheffield United fan, has a story.

Hobson was set on Frank at the time. Before Covid, he was on a roll. When boxing returned, he was one of the first victims. Two unexpected defeats stopped his momentum. In the fight before Tondo, Frank won the British title. Hobson kept the faith and supported his man. He has a habit of doing just that.

Hopewell was there for that show. She was looking for guidance as her professional career was about to begin. The Worksop player met Hobson after the performance. Terms were offered. Hobson wanted to sign a contract with Hopewell. He liked what he saw and thought he could do something with her.

Hopewell, however, went elsewhere. Although ironically that professional debut eight months later was on Hobson at Bramall Lane. Like Tommy Frank, Hopewell spends his time supporting the red and white people of the city. She called it a dream debut. In many ways it was. Hopewell won by stoppage in the final round. The reluctant opposition barely struck a blow. Hopewell landed virtually everything she threw. Now she was on her feet.

Hopewell has six fights under his belt. In 2023, she lost her undefeated record in a Commonwealth title fight against super flyweight Emma Dolan. A fight from which many lessons were learned. Moving up to flyweight gave Hopewell a second chance to win Commonwealth gold earlier this year.

A tough but deserved victory over Gemma Ruegg in April gave Hopewell her first professional title. However, like many others, Hopewell has been inactive recently. She hasn’t fought since her victory over Ruegg. A possible double title clash with European champion Chloe Watson was lost when the fight seemed obvious. A lost opportunity worth returning to.

Nicola Hopewell needed something or someone to take her to the next stage. Wandering around various promotions is a fight without a plan. No direction. Hopewell needed both. It had to be treated as a priority.

Hobson never lost interest in Hopewell. Virtually every time I saw him in concert, Hopewell was mentioned in conversation. You had a feeling that at some point they would end their cooperation. And they have.

Hopewell returns to Skate Central in Sheffield this Saturday live on Fightzone. The first defense of the Commonwealth title against the uncompromising Nigerian Mary Aina Abbey. A fight that will finally get Hopewell and Hobson on the same page. The experienced promoter is delighted with the novel acquisition.

“Nicola should have signed me from the beginning, but she did,” Hobson told Boxing News. “I’ve gotten to the point where I don’t have to work with anyone I don’t want to. I think she’s a lovely girl and I’ve always thought so. We can do much more with it.

“Nicola can move up and down in several weight classes, depending on the opportunities that lie ahead of her. Without blowing my own horn, I’m as good as anyone at manipulating people. Nicola has such a good attitude. She will fight anyone. But sometimes they need to be protected from themselves. It’s about taking the right fights at the right time.

“But it’s nice that he has such a positive attitude. She’s not a diva. Nicola has such a wonderful personality and I want to aid her succeed and I want her to succeed. I want to collect some titles with her.”

Hopewell is also excited about what lies ahead. At the age of 33, he is entering the most vital stage of his career. The athlete was clearly relieved to have some much-needed structure in her career.

“I’m really content to sign Dennis and have the opportunity to be lively over the next few months,” says Hopewell about signing Hobson. “I met with Dennis and we discussed the possibilities, which I’m excited about.”

Abbey won’t be an basic first defense for Hopewell. She has a win over Laura Pain and has only one loss in thirteen recognized fights. “It’s a test, but if Nicola wants to get on the world stage she’s going to have to beat girls like her,” Hobson says of the Nigerian import, which will give the promoter an immediate idea of ​​how far she could potentially go with her novel acquisition.

A three-fight deal will keep them in harmony with each other and hopefully result in more titles. Hopewell always believed she was capable of winning a world title. Hobson believes he can give her that. I want us to win the world title with her in the next two years.

They both now hope that this is how their story will end. A short-term contract that could be much longer if things go well for all parties. It started that Friday night in Ponds Forge, almost three years ago. It took a while, probably longer than it should have, but they finally got there.

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Boxing in a diminutive gym has become too predictable

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I have NO extra sensory perception and cannot predict lottery numbers. But when one of our reporters omitted the six-round and four-round scores at a small-venue show last week (and couldn’t be reached by deadline), I added the scores of 60-54 and 40-36 to the report without a shudder doubts. After the magazine went to press, the same results arrived in my inbox and therein lies a earnest problem for British boxing.

It seems that so many diminutive shows in diminutive venues, especially north of Watford, host matchmaking so risky, so insipid, so cynical, that even the choreographed WWE seems like an legitimate sport by comparison.

Every week during the peak of the boxing season I look at the weekly national reports and the same numbers come up over and over again – 40-36, 60-54, . Maybe these are the lotto numbers we’re looking for?

About 30 apprentices regularly appear on this hamster wheel of reports, coddling, cuddling and mauling, hoping to avoid cuts or shutdowns, only to earn another paycheck soon thereafter. Their extensive records include narrow (sometimes one or two) stoppage victories; they actually pose no threat to your home (only to yourself and your long-term health).

For the first few fights, this may be considered acceptable as the newborn novice has to deal with the physical demands of the professional game. However, there is something disconcerting about a competitor who is almost 10-0 on the track in a diminutive gym and preys on competitors who are losing records. This is a record-breaking achievement that we don’t see to this extent in other countries, and when these players first step up to the challenge, they will likely fail without the foundation of a more competitive base.

LONDON – MARCH 8: An Oxford boxer greets the crowd during the 100th Varsity Boxing match between the University of Oxford and the University of Cambridge at York Hall in Bethnal Green on March 8, 2007 in London, England. The best of the Blues’ nine fights from featherweight to heavyweight was ultimately won by Oxford. (Photo: Matt Cardy/Getty Images)

Better fights cost more, yes, but that’s why quality and production values ​​are the basis of any form of entertainment.

One argument for this 40-36 epidemic would be that ticket seller fans are just joyful to see their guy win and get into a minor title fight. However, I’m sure the rest of those present would prefer to see a competitive fight. If you enjoy watching two men in shorts cuddling for 12-18 minutes, you can do it from the comfort of your own home via Google.

Many people love the thrill of fighting at any level. Even when a fight breaks out in a parking lot or playground, people have a natural tendency to gather around to witness the fierce battle of wills and physicality. But it’s unlikely you’ll hear a passerby shout, “My partner is so good at all this cuddling.” Or “I saw this guy hugging in Aldi last week, he’s an awkward customer.”

What other sporting event would you attend where the score is guaranteed to be almost 100? There is a sense of historical inertia here, where a culture of “it’s always been done this way” has led to an uninspiring and bleak outlook. This has gotten to the point where many matchmakers and promoters feel it is acceptable to put on, let’s be candid, crap fights. As a boxing fan, I have no interest in watching these shows and sometimes I think that our little stalwart supporter Andy Whittle deserves a purple heart for some of the trash he has witnessed in the backwaters of boxing. It is rumored that he had the number 40-36 tattooed on his back to commemorate his pain.

The British boxing ecosystem would be better off if one 1-0 fighter met another 1-0 fighter. Up-and-coming boxers will learn more, and fans in attendance will have fun and be interested in future performances. It is the sport of brave men and women, and to a lesser extent matchmakers.

This sense of the unexpected is what makes sports so electrifying. Even a minnow in an FA Cup match has a slim chance of upsetting a Premier League giant with home-field advantage. In small-hall boxing, few opportunities are taken, and that leads to more major promoters – apart from the more capable blue-chip fighters who usually have the firepower to end a six-round fight before the inevitable 60-54 score.

has traditionally been a documentary and that’s why we’re including these small-room, in-ring reports, with scales and additional information you may not find on Boxrec. But a lot Boxing news readers tell me they just scroll through these pages because it’s basically the same result and the names change every week.

Skip to the amateur side of this publication, however, and you’ll regularly read about competitive, well-matched fights at all levels, from club appearances to major tournaments. This pure sporting element is unfortunately lost in an increasingly cynical and short-sighted, small-hall, unimaginative track. Rinse and repeat.

In the aged days, fights in diminutive venues were more competitive. Even in the era of Nobby Nobbs’ Losers Restricted stable, where the capable Peter Buckley accidentally hurt a potential client and held up a wheezing newbie to keep next week’s paycheck. – Are you okay, buddy? Peter whispered in the clinch, then winked at the ring.

This handsome British tradition of “Nobbins” – during which an enthusiastic and engaged crowd threw money into the ring after a classic in a diminutive hall – is unfortunately long gone. Today they would keep the rest in their pocket.

I would love to see the return of Nobbins culture, although there would need to be a contactless payment option at the ring posts. Better fights would also be nice.

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A community boxing legend honored on a special night

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RECENTLY, over 100 former members of the South Norwood & Victory Amateur Boxing Club gathered in Croydon for a special reunion to honor the club’s founder and long-time coach, Terry Smith.

Now 85 years senior, Terry has devoted nearly six decades of his life to mentoring youthful boxers and helping them develop both in the ring and as individuals. The meeting was a heartfelt event, with participants coming from all over the UK and messages of support pouring in from all over the world, with everyone expressing their gratitude for the impact Terry had on their lives.

Terry founded South Norwood & Victory ABC in 1979 with the vision of not only training boxers, but also providing a safe and sound space where youthful boys and men could develop crucial life values ​​such as discipline, respect and perseverance. Over the years, he has become a mentor and role model for countless people, shaping their futures that reach far beyond the sport of boxing.

Through South Norwood & Victory, Terry and his co-coaches have produced numerous champions in both amateur divisions, many of whom have gone on to achieve great success at the professional level.

Among the participants of the reunion was Joshua Buatsi, the 2016 Olympic bronze medalist and one of the club’s most famed graduates. Buatsi, who began boxing under Terry’s tutelage as a teenager, spoke highly of his former trainer. “Terry didn’t just teach us how to box; he taught us how to be better people. The values ​​he instilled in me – discipline, resilience, respect – are things I carry with me every day, both in and out of the ring. I owe him so much.”

Mark Gillespie, co-coach of the South Norwood & Victory Amateur Boxing Club and former multiple-time junior national champion who organized the reunion, paid tribute to Terry’s influence both in and out of the ring. He reflected: “Like many other members of the club, Terry was like a second father to me. In addition to his incredible commitment and knowledge as a boxing coach – helping us develop our technical skills and passion for the sport – Terry invested in us as people. He taught us life lessons that went far beyond boxing, instilling in us a sense of personal pride and self-worth.

Mark added that Terry’s influence extended to teaching valuable social and life skills that shaped the futures of many youthful boxers. “He taught us how to maintain discipline and respect, how to deal with failure and how to support each other both as athletes and as people. These were lessons in resilience, responsibility and leadership that stayed with us for life and positively impacted both our family and professional lives.”

This quote further illustrates Terry’s holistic approach to coaching, emphasizing that his legacy is not just about the sport itself, but how he helped shape confident and capable youthful men ready to face life’s challenges.

Other members shared similar sentiments, emphasizing how Terry’s influence helped them overcome personal challenges and grow as individuals. One long-time member recalls: “When I first joined the club as a kid, I was on the wrong path. Terry believed in me when no one else did and gave me a sense of direction. It’s something I will never forget.”

The reunion not only honored Terry’s sacrifice, but also highlighted the lasting impact South Norwood & Victory ABC has had on the local community. Former boxers, many of whom are now successful in their personal and professional lives, spoke about the club’s influence in shaping who they are today. Messages from former members who were unable to attend in person came from as far away as Spain and Thailand, highlighting the breadth of Terry’s legacy.

Reflecting on the evening, Terry, with his characteristic humility, expressed his gratitude for the outpouring of love and support. “I never expected something like this. I just always wanted to support these guys find their way, both in boxing and in life. Seeing them grow up and do well – that’s the best reward I could ask for.”

As Terry turns 86, his commitment to club members and their families remains as forceful as ever. South Norwood & Victory ABC is not just a boxing club – it is a community, a family and a testament to one man’s unwavering dedication to the betterment of others.

The meeting was a powerful reminder of Terry Smith’s enduring legacy, both in the sport of boxing and in the countless incarnations he has encountered.

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